& #noiOnDemand VOTER REGISTRATION; MESSAGE AND ONLINE TOOLS Heather Smith, Rock the Vote Facilitator: Elizabeth April, NOI

& #noiOnDemand INTRODUCTIONS NOI On Demand You Norms

& #noiOnDemand FOLLOWING THE LAW ELECTIONS.NEWORGANIZING.COM

& #noiOnDemand FOLLOWING THE LAW

& #noiOnDemand PRESENTER Heather Smith President Rock the Vote

& #noiOnDemand OBJECTIVE Knowledge: Understand effective message points for communicating about voter registration, and what tools can help you with your drive. Skill: Train volunteers to use the most effective messaging. Attitude: Be excited about integrating voter registration into everything you do!

& #noiOnDemand AGENDA Effective message points for voter registration Training volunteers to speak effectively about voter registration Communicating about your message drive (earned media) Communicating about your registration event (social media) Online tools to supplement your ground game Q & A

& #noiOnDemand Tone = Aggressively Optimistic Every good story has a villian and a hero, and the path to a happy ending Don’t be partisan and please don’t preach Power Message: You + Me = We > They MESSAGE POINTS – VOTER REG

& #noiOnDemand Some stats to prove the power message: –46 million year old voters (only 39 million seniors) –One in Four eligible voters is under 30 –12,000 Americans turn 18 each day –50,000 young Latinos turn 18 each month –There are 16.8 million potential first-time voters this election cycle. (CIRCLE)CIRCLE MESSAGE POINTS – VOTER REG

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& Explain their role in the larger campaign Know the rules Express urgency Now is the time (power) It’s quick, but the impact is long MESSAGE – TRAINING VOLS

& #noiOnDemand Let everyone know about your drive: –Newspapers, radio, television –Posters! Invite media to your event: –Issue an advisory –Prep a volunteer to do press interviews Message: We are powerful, we are active, we are registering… and we are doing it at x location on y date. PROMOTION – EARNED MEDIA

& #noiOnDemand Let everyone know about your event –Website, Facebook, twitter, , text, etc Build momentum for event with social media during the registration drive –Post photos, tweets, and reminders to drive last minute traffic Include a voter registration link in all communications online. PROMOTION - ONLINE

& #noiOnDemand BUS TOURS

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& Rock the Vote free online voter registration tool… for website, facebook, mobile –Direct submission in CA, NV, WA –Signature on mobile/tablets in key states –Facebook, mobile, website tools –Contesting and Challenges –Database for GOTV EP mobile application for voter lookup Turbo Vote, Long Distance Voter, others? ONLINE TOOLS

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& Together, We Will Rock the Vote Thank you.

& #noiOnDemand Evaluation

& #noiOnDemand Social Media - Fri, Aug 31, 2012 at 1:00 PM EDT The basics of using social media (especially Facebook and Twitter) effectively to supplement existing campaign programs. WHAT’S NEXT THIS WEEK?

& #noiOnDemand OX

& #noiOnDemand QUESTIONS?

& #noiOnDemand Evaluation

& #noiOnDemand HOW CAN I SUPPORT NOI ON DEMAND?