WELCOME! CAPT Southeast Resource Team Shannon Greer IT Specialist Iris E. Smith Coordinator Charline McCord T/TA Coordinator Penny Deavers T/TA Specialist, GRAA Carol A. Hagen Epidemiologist Carlos Pavao T/TA Specialist Deirdre Danahar T/TA Specialist LaShawn Martin Sr. Admin Assistant Bertha Gorham Evaluator Donna Dent Associate Coordinator

Welcome to Connect Pro We will be using the following windows: –PowerPoint Window –Attendee List –Chat –Note We will also use the “Raise your Hand” feature

Introduction to Connect Pro Raise your hand by clicking –You will see your status change in attendees list Un-mute your phone (press * #) when called upon –Remember to mute your phone again once you have finished speaking Lower your hand by again clicking

Asking Questions in Connect Pro By Writing: –Write question in Chat window –Press enter –Only the moderator will see the question

Carlos Morales

are you curious about Social Media? Why

Objectives Review media distinctions See how the landscape has changed Assess positions in the landscape Assess our orientation to push/pull Use capacity building tools Identify & share examples & tools Choose a single action step

Social Media? What is...

What are all these things then? Social Media Tools

So, Social Media is just another Channel? Not exactly.

Traditional Media Newspaper Television Radio

Social Marketing } Social marketing is like Traditional Media with a Social Twist

The Social Media Shift

Social Media Marketing Reach Message Control Channels PR V Oooh, more

Remember the Gulf Oil Disaster?

Turn the Megaphone Around Listen

The  Age of Push Brown et al. (2010) The Power of Pull Content Control Broadcast Marketing

The  Age of Pull offline online Comment Listen-Learn Connect Collaborate Share

Pull = Networked Expertise Knowledge gets shared throughout Networks

Assessment Who are your People?

Mapping Presence Where?Who?

Presence Social Media Defining

Website Twitter FB Presence Social Media Defining

Website Twitter FB Presence Social Media Defining Conferences Meetings Events Other Media Data Articles Editorials Papers Stories Blogs

SoMe & Community Framework

The Six Rules of Social Media

6 RULES OF SOCIAL MEDIA FOR NON- PROFITS AND EVERYONE ELSE 1) Listen – Social Media is not about you. It’s about people’s relationships with you. Listen before you speak.

6 RULES OF SOCIAL MEDIA 2) Get involved – Social Media is about conversations and building relationships. It takes effort. Don’t just talk about yourself. Ask questions, engage people and link. Most of all, inspire.

6 RULES OF SOCIAL MEDIA 3) Give up control – You can’t control the conversation. If you want people to spread your message, you have to trust them. Listen. Inspire. Engage. Let go.

6 RULES OF SOCIAL MEDIA 4) Be honest – You can’t spin the truth with Social Media. Be open, honest and authentic in everything you say and do.

6 RULES OF SOCIAL MEDIA 5) Think long term – Don’t expect immediate, easily measurable results. It takes time to build trust and make connections.

6 RULES OF SOCIAL MEDIA 6) Stupid questions rule! – The best way to learn is by asking “stupid questions”. So don’t be afraid to ask!

What one step will you take to increase your Presence online?

References & Resources Twitter feed, enter #wspc2011 Slides at All other tools posted to: Social Media & Community Framework Social Media-Traditional Media Distinctions (PDF) Brown et al, (2010) The Power of Pull HBR A Brief History of the Power of Pull Li & Bernoff, (2009) Groundswell Kanter & Fine (2010) The Networked Nonprofit Block, P. Community: (2009)The Structure of Belonging Block, P. (2010) The Abundant Community Shirky, C. (2009) Here Comes Everybody Social Networking (Forrester)

Photo Citations Photo Source: Creative Commons 0 0

Questions? Additional Comments?

Thank You for Participating! CAPT Southeast Service Area Resource Team Shannon Greer IT Specialist Iris E. Smith Coordinator Charline McCord T/TA Coordinator Penny Deavers T/TA Specialist Carol Hagen Epidemiologist Carlos Pavao T/TA Specialist Deirdre Danahar T/TA Specialist LaShawn Martin Senior Administrative Assistant Bertha Gorham Evaluator Donna Dent Associate Coordinator

Contact Information LaShawn Martin Senior Administrative Assistant, Southeast Resource Team Center for the Application of Prevention Technologies