. Suriname in Action Auction and database system for the Fruit and Vegetable Sector Team members: RadjendreSharmilaJenniferDeepakInez.

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Presentation transcript:

. Suriname in Action Auction and database system for the Fruit and Vegetable Sector Team members: RadjendreSharmilaJenniferDeepakInez

. Suriname in Action DESCRIPTION OF THE INITIATIVE TO SET UP A STRUCTURED AND TRANSPARENT MARKETING AND SALES SYSTEM FOR FRUIT AND VEGETABLES

. Suriname in Action STRATEGIC IMPORTANCE  More efficient price and market system.  More fair returns to farmers.  Balancing seasonal impacts

. Suriname in Action ACTIONS TO CARRY OUT STEP-BY-STEP PLAN ActivityResponsibleTent. Date Inventory of the current system in the fruit & vegetable sector: production Debie, RudiJuly 2012 Evaluation of the Current Distribution systemDeepak, AndreJuly 2012 Evaluation of the Current Marketing systemDebie, AndreJuly 2012 Recruting of the Expert for Inventory of best practise auction systems for the fruit & vegetable system applicable BajnathAugust 2012 Identification of a proper auction system according to our conditions Bajnath (Expert)June 2012 Feasibility study / inclusive market studyDebie (Expert)July / August Proper Database systemDebie /expertJune 2012 Setting up a organizational structureRudiAug Design of the auction facilityDebie (Expert)July / Aug

. Suriname in Action ActivityResponsibleDate Set up a database systemExpert2013 Identification of a proper locationStakeholdersSep / Oct Implementation of the systemContractor ACTIONS TO CARRY OUT STEP-BY-STEP PLAN

. Suriname in Action Resources Needed RESOURCE (financial and other e.g., facilities, services, etc.) Estimated CostPossible Sources Design of facility (architect)USD 5,000CDE Design of the auction systemUSD 10,000CDE Market studyUSD 5,000CDE Proper database systemUSD 5,000CDE Financial projections / feasibilityUSD 5,000CDE Data base system: set up hardware / software USD 100,000Funds Auction facility: infrastructure / cool storage / packaging / waste processing / equipment USD 2,500,000Funds Central transportationUSD 200,000Funds Marketing / promotion / awarenessUSD 50,000Funds TotalUSD2,880,000

. Suriname in Action PRODUCTS/ RESULTS MEASURES OF SUCCESS  Transparent marketing system June 2013  Structured sales system June 2013  Farmers have direct access to market prices and better income June 2013  Consumers will pay 15% less or farmers will gain 15% more June 2013

. Suriname in Action LEADERSHIP  INFLUENCE LEADER(s)  Bajnath  Stanley  TECHNICAL LEADER(s)  R. Debie  INTIATIVE ACTION TEAM  R. Debie  Sharmila  Jennifer  Deepak  Inez