Using the Economic Census to Support Entrepreneurs and Small Business Owners NCLA 59 th Biennial Conference October 6, 2011 Mary G. Scanlon

Public Library Contributions to Local Economic Development January 01, 2007 Carlos A. ManjarrezCarlos A. Manjarrez, Jessica Cigna, Beata BajajJessica CignaBeata Bajaj Making Cities Stronger

Strategies Mary G. Scanlon

Urban Institute’s Findings Mary G. Scanlon

How to provide? Shrinking budgets Free, reliable sources? Mary G. Scanlon

To the Rescue The Economic Census! Mary G. Scanlon

Outline Definition & description Benefits and limitations How to find data Where is it? How is it organized What’s included? Other data available through the Census Case study (apply what we’ve learned) Other free sources Q&A Mary G. Scanlon

Characteristics Source: Bureau of the Census Timing: Every 5 years, in years ending in ‘2’ and ‘7’ Scope: Strives to be comprehensive Required Self-reported Mary G. Scanlon

Benefits & Limitations Benefits: Free Reliable Comparable Data available at varying levels of granularity From national to zip code Current – kinda, sorta Mary G. Scanlon

Benefits & Limitations Limitations: Data dribbles out Domestic businesses Companies with employees Privacy protection Mary G. Scanlon

Data Release Schedule

Where to Find the Data U. S. Census Bureau Economic Census / OR Through American Factfinder at Mary G. Scanlon

How is the Data Organized North American Industrial Classification System NAICS Introduced in 1997 Replaced SIC codes (Standard Industrial Classification) Mary G. Scanlon

NAICS North American Industrial Classification System Classification system for industry groups Numerical Hierarchical: the longer the number, the more detailed the category Mary G. Scanlon

NAICS Bakeries and Tortilla Manufacturing Bread and Bakery Product Manufacturing Retail Bakeries Commercial Bakeries Frozen Cakes, Pies, and Other Pastries Mfg Cookie, Cracker, and Pasta Manufacturing Cookie and Cracker Manufacturing Mary G. Scanlon

NAICS Sectors (Sample) – Construction Manufacturing Wholesale trade Retail trade Transportation & warehousing Information Finance and Insurance Arts, Entertainment and Recreation Accommodation and Food Service Mary G. Scanlon

Terms Companies vs. Establishments Value of Shipments, Receipts, Contracts Mary G. Scanlon

Case Study Mary G. Scanlon

Business Plan Documents the strategy and tactics for the business Required by investors and bankers Forecasts growth and profitability (among other finances) Industry data provides support for company forecasts Mary G. Scanlon

From Data to Information Industry size and growth rate Number of employees Payroll & benefits Operating expenses: utilities, telephone, others Capital investment Mary G. Scanlon

Step 1 Find the NAICS code Mary G. Scanlon

Step 1

Find the NAICS code Retail Bakeries Mary G. Scanlon

Step 2 Find the data Mary G. Scanlon

Find the Data Mary G. Scanlon

Find the Data Mary G. Scanlon

Find the Data Mary G. Scanlon

Find Data Mary G. Scanlon

Partial Data Download Sector 31: Manufacturing: Industry Series: Detailed Statistics by Industry for the United States: 2007 Data based on the 2007 Economic Census. For information on confidentiality protection, sampling error, nonsampling error, and definitions, see Survey Methodology [pdf]. Data in this file represent those available when this file was created; data may not be available for all NAICS industries or geographies. Data in this table may be subject to employment- and/or sales-size minimums that vary by industry NAICS code Meaning of 2007 NAICS codeCompanies Number of establishmen ts Establishmen ts with 1 to 19 employees Establishmen ts with 20 to 99 employees Establishmen ts with 100 employees or more Number of employees Annual payroll ($1,000) Total fringe benefits ($1,000) Employer's cost for health insurance ($1,000) Employer's cost for defined benefit pension plans ($1,000) Retail bakeries(r)6,056(r)6,249(r)5,503718(r)28(r)56,801967,728270,01880,84821,710 Employer's cost for defined contribution plans ($1,000) Employer's cost for other fringe benefits ($1,000) Production workers avg per year Production workers - 1st qtr Production workers - 2nd qtr Production workers - 3rd qtr Production workers - 4th qtr Production workers hours (1,000) Production workers, nonleased employees wages ($1,000) Total cost of materials ($1,000) Materials, parts, containers, packaging, etc. used ($1,000) Cost of resales ($1,000) 8,428159,032(r)31,857(r)32,066(r)31,593(r)31,765(r)32,00446,212585,2891,054,069804,300167,398 Cost of purchased fuels ($1,000) Purchased electricity ($1,000) Contract work ($1,000) Quantity of electricity purchased (1,000 kWh) Quantity of generated electricity (1,000 kWh) Quant of electricity sold or transferred (1,000 kWh) Total value of shipments ($1,000) Primary products value of shipments ($1,000) Secondary products value of shipments ($1,000) Total misc receipts ($1,000) Value of resales ($1,000) Contract receipts ($1,000) 16,44841,98323,940678,533003,378,0342,992,04533,768352,221348, Other miscellaneous receipts ($1,000) Primary products specialization ratio (%) Value of primary products shipments made in all industries ($1,000) Value of primary products shipments made in other industries ($1,000) Coverage ratio (%) Value added ($1,000) Total BOY inventories ($1,000) Finished goods inventories, BOY ($1,000) Work-in- process inventories, BOY ($1,000) Materials and supplies inventories, BOY ($1,000) Total EOY inventories ($1,000) Finished goods inventories, EOY ($1,000) 2,640993,014,93622,891992,329,386130,50241,5738,74280,187140,85845,033 Mary G. Scanlon

From Data to Information What’s here: Industry size Industry growth rate Number of employees Payroll & benefits Operating expenses: materials, fuel, electricity Capital investment Mary G. Scanlon

From Data to Information Industry size and growth rate Number of establishments Total value of shipments ($1,000) 20027,4582,803, ,2493,378,034 % Chg-17%20% Mary G. Scanlon

From Data to Information Number of employees Number of establishments Establishments with 1 to 19 employees Establishments with 20 to 99 employees Establishments with 100 employees or more 6,2495, %11%0.4% Mary G. Scanlon

From Data to Information Payroll & benefits Mary G. Scanlon Number of employees Annual payroll ($1,000) Total fringe benefits ($1,000) Employer's cost for health insurance ($1,000) Employer's cost for defined benefit pension plans ($1,000) Employer's cost for defined contribution plans ($1,000) Employer's cost for other fringe benefits ($1,000) 56,801967,728270,01880,84821,7108,428159,032

From Data to Information Operating expenses: materials, fuel, electricity Mary G. Scanlon Materials, parts, containers, packaging, etc. used ($1,000) Cost of purchased fuels ($1,000) Purchased electricity ($1,000) Quantity of electricity purchased (1,000 kWh) 804,30016,44841,983678,533

From Data to Information Capital investment Mary G. Scanlon Total capital expenditures (new and used) ($1,000) Capital exp: buildings & other structures (new and used) ($1,000) Capital exp: machinery and equipment (new and used) ($1,000) Capital expenditures: autos, trucks, etc. for highway use ($1,000) Capital expenditures: computer and data processing equipment ($1,000) 95,59614,95380,6435,0813,525

Summary of Information Industry size Industry growth rate Number of employees Payroll & benefits Operating expenses Capital investment Mary G. Scanlon

What Else? Financial data Economic Census Market information County Business Patterns Consumer Expenditure Tables Mary G. Scanlon

American FactFinder New interface at the Bureau of the Census American FactFinder 2 Economic Census County Business Patterns Population Housing Many, many other data sources Mary G. Scanlon

American FactFinder 2 Mary G. Scanlon

American FactFinder 2 Mary G. Scanlon

American FactFinder 2 Mary G. Scanlon

American FactFinder 2 Mary G. Scanlon

Local Competition Retail bakeries in Winston Salem 6 Employer establishments at Non-employer establishments at 3118 Mary G. Scanlon

Consumer Expenditures Bureau of Labor Statistics Data is available from 1984 – 2010 In Excel from 2005, only Expenditures segmented along a wide array of demographic parameters Mary G. Scanlon

2010 Expenditure Tables Age of reference person — (TXT) (PDF) (XLS)TXTPDFXLS Composition of consumer unit — (TXT) (PDF) (XLS)TXTPDFXLS Education of reference person — (TXT) (PDF) (XLS)TXTPDFXLS Higher income before taxes — (TXT) (PDF) (XLS)TXTPDFXLS Hispanic or Latino origin of reference person — (TXT) (PDF) (XLS)TXTPDFXLS Housing tenure and type of area — (TXT) (PDF) (XLS)TXTPDFXLS Income before taxes — (TXT) (PDF) (XLS)TXTPDFXLS Number of earners in consumer unit — (TXT) (PDF) (XLS)TXTPDFXLS Occupation of reference person — (TXT) (PDF) (XLS)TXTPDFXLS Population size of area of residence — (TXT) (PDF) (XLS)TXTPDFXLS Quintiles of income before taxes — (TXT) (PDF) (XLS)TXTPDFXLS Race of reference person — (TXT) (PDF) (XLS)TXTPDFXLS Region of residence — (TXT) (PDF) (XLS)TXTPDFXLS Size of consumer unit — (TXT) (PDF) (XLS)TXTPDFXLS Selected age of reference person — ( TXT) (PDF) (XLS)TXTPDFXLS Mary G. Scanlon

Consumer Expenditures Item Husband and wife consumer units One parent, at least one child under 18 Single person and other consumer units Total Husband and wife only Husband and wife with children Other husband and wife consumer units Total Oldest child under 6 Oldest child 6 to 17 Oldest child 18 or older Number of consumer units (in thousands)59,73925,72328,1725,18514,2428,7455,8447,14154,227 Income before taxes$85,296$76,543$93,627$87,439$94,807$95,374$83,666$34,652$41,012 Income after taxes$82,670$73,835$91,024$85,151$92,147$92,678$81,288$35,214$39,880 Age of reference person Food$7,816$6,494$8,876$7,056$9,386$9,054$8,759$5,227$4,352 Food at home$4,670$3,813$5,314$4,311$5,476$5,587$5,514$3,287$2,493 Bakery products$434$352$501$356$533$527$491$303$232 Food away from home$3,147$2,681$3,562$2,745$3,910$3,467$3,245$1,939$1,859 Mary G. Scanlon

Consumer Expenditures On average, families with children ages 6 and older spend $530 annually on bakery products that are consumed at home. Mary G. Scanlon

Conclusion Government agencies continue to provide free sources of reliable data that supports entrepreneurs and small business owners. Mary G. Scanlon

Conclusion Contact me: Mary G. Scanlon Mary G. Scanlon

Professional Resource Business Librarians in North Carolina (BLINC) Next meeting: Thursday Feb 9 th May Memorial Library / Alamance Public Library Mary G. Scanlon

BLINC at NCLA Wednesday 1:30 – 2:45 pm Lessons Learned: Getting the Most Out of LibGuides Mary G. Scanlon

BLINC at NCLA Thursday 9:00 – 10:00 am "Do we really need to pay for this anymore?" The best free v. fee sources for statistics and country research 11:00 -12:00 pm Embedded Librarians in North Carolina: A Panel Discussion Mary G. Scanlon

BLINC at NCLA Thursday 4:15-5:30 pm Taking the Next Step: Using Spreadsheets to Process Library Statistics & Database Results A Mission to Serve: What Libraries are Doing to Support Local Economic Development The Smart Investing Case Study: From Grant Proposal Through Implementation Mary G. Scanlon

BLINC at NCLA Friday 8:30 – 9:30 am Philanthropy and Grant-seeking: Helping Your Community and Your Library in Today's Economy Mary G. Scanlon

Questions? Are you using these resources? Which other sources are you using? Mary G. Scanlon