The Vitalicious Philosophy Weight Management 64.5% of the adult American population is overweight Source: Marketdata Enterprises $240 billion is spent.

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Presentation transcript:

The Vitalicious Philosophy

Weight Management

64.5% of the adult American population is overweight Source: Marketdata Enterprises $240 billion is spent worldwide for the treatment of obesity-related conditions (eg, heart disease, diabetes, stroke and high blood pressure) Americans spend nearly $40 billion per year to lose weight with almost half spent on food and beverages

All Natural Weight Management

All Natural Approximately $14.5 billion in food sales Source: Natural Foods Merchandiser, June 2003 Almost 20% annual growth through the 1990s

All Natural Nutraceuticals Weight Management All Natural Weight Management

Nutraceuticals 58% of shoppers feel they can greatly reduce the risk of certain diseases by healthy eating Source: Frost & Sullivan 75% feel that healthy eating is a better way to manage an illness than taking medication 78% buy foods fortified with vitamins and minerals Sales of “functional foods” have doubled to $23.4 billion from $11.9 billion in 1995

All Natural Nutraceuticals Weight Management All Natural Weight Management Great Taste

Nutritional Comparison

Nutritional Comparison: “Better than an Apple”

Nutrition Facts 2oz VitaTop™ Apple Bran 1 Cup of Total® Raisin Bran with 1/2 cup skim milk 5oz McDonald's ® Egg McMuffin® 4.1oz Au Bon Pain Plain® Bagel 5.5oz Dunkin' Donuts® Banana Nut Muffin Calories Total Fat (g) Dietary Fiber (g)55232 Compare VitaTop to Breakfast Options

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A delicious … healthy … portable … comfort food! VitaMuffin

Vitalicious Product Lines

TTL Vitalicious Brand Market Ranking Source IRI week ending March 19,2006 MarketRanking$ % of ChngUnits % of Chng TTL US#14 out of 98 SKU’s TTL Northeast#8 out of 60 SKU’s TTL Boston#5 out of 28 SKU’s TTL Chicago#16 out of 18 SKU’s TTL New England#6 out of 18 SKU’s TTL New York#9 out of 47 SKU’s

TTL Frozen Muffin Segment Dollar % Chng vs. YAG Units % Chng vs. YAG TTL US+.55%-2.90% TTL Northeast +8.19%+4.10% TTL Chicago +1.58%+.13% TTL New England +2.59%-1.06% TTL New York -2.57%-.96% Vitalicious Brand vs TTL Frozen Muffin Segment TTL Vitalicious Dollar % Chng vs. YAG Units % Chng vs. YAG TTL US+79.42%+75.62% TTL Northeast %+80.03% TTL Chicago % % TTL New England % % TTL New York %+91.43% Frozen Muffin Segment Vitalicious Brand Source IRI week ending March 19,2006

Competitive Frozen Muffin Data (TTL US Market) #1 Private Label$75,669, vs YAG #2 Interstate Brands$37,862, vs YAG #3 George Weston$32,723, vs YAG #4 Otis Spunkmeyer$18,416, vs YAG #5 McKee Foods Corp$6,178, vs YAG #6 Dawn Foods$6,085, vs YAG #7 General Mills$5,107, vs YAG #8 Uncle No Name$4,712, vs YAG #9 Telco Food$4,676, vs YAG #10 Bimbo Bakeries$4,430, vs YAG #14 Vitalicious$2,342, vs YAG Source IRI week ending March 19,2006 Vitalicious continues to Show dramatic growth in units and dollars

Source IRI week ending March 19,2006 MarketDeep Choc CranberryBlueberr y Multi Bran Banana Nut Apple Berry New England +1313%+805%+493%+467%+27%+38% US+189%+82%+59%+89%+11%+22% New York+242%+87%+51%+79%+21%+24% Boston+310%+119%+84%+2119%+10%+16% Northeast+222%+85%+49%+105%+5%+13% Chicago+209%+119% Vitalicious % of Change vs YAG (dollars)

Advertising & Promotion Public Relations  Television and Print Media

The Today Show

Advertising & Promotion Consumer Advertising

Baby Boomers: Living Longer

Child Nutrition: Obesity on the Rise

Consumer Demand What Consumers Want in Food  Taste Fed up with guilt feelings about eating certain foods, consumers are beginning to eat more of what they want.  Portability More and more Americans are grabbing food on the way to work and eating in their office—their desk breakfast or “Deskfast.”  Nutrition 30% to 50% of consumers surveyed said a food purchase had been influenced by what they read on the nutrition label. Consumers aren’t looking just at the ingredients, but “how much of a particular nutrient a product contains.”

A leading tasty and healthy baked goods product line  Pioneering the comeback of baked goods as essential and healthy food  Addressing weight management concerns, all natural interest and nutraceutical benefits Easily adopted into any meal plan  Low Calorie, Fat-Free/Low-Fat, High Fiber, Low Carb Increasing availability for consumers  Almost 2,000 retail locations and strong online presence Executive Summary