OPA’s 2007 Summer Savings and 2008 Summer Sweepstakes Conservation Programs June 5, 2008

2 About the Ontario Power Authority Mandate is to ensure reliable, sustainable electricity supply for Ontario Functional areas: - system planning - conservation - generation procurement - sector development

3 A simple game

4 A simple program concept Summer Savings 2007: Use 10% less electricity Get a 10% credit on your electricity bill

5 Ontario’s Conserver Foursome

6 The Tools – Direct to Customer

7 The Tools - Advertising

8 The Tools - Interactive Every Kilowatt Counts - Use Electricity Wisely Wheel

9 Team Players ENERGY STAR can get you there Get rid of old fridge and buy ENERGY STAR appliances Buy ENERGY STAR products offered through Every Kilowatt Counts coupon program Replace central air conditioner with ENERGY STAR qualified models Link to ENERGY STAR for even more tips

10 Not so simple after all

Implementation Challenges 80+ potential utility partners Billing system changes Advertise in advance Estimated bill credit (~$17 bi-monthly billed) relatively small vs. consumer’s effort High incentive costs (3.6M potential participants) What about free riders? Costly incentives – budgeted $13M Weatherization algorithm Time-lag to pay out credits How to count MW savings? EM&V lag time for verified results

12 How I spent my 2007 summer vacation

Scorecard Summer Savings results: $6.5M fixed program cost Paid $15M in incentives to date 900,000+ participants 54 MW* 69% awareness at peak (+38% over pre-launch)

Every Kilowatt Counts Summer Sweepstakes

– Avoiding the “hazards” Keep it simple Leverage billing system investment Participant opt-in Manage incentive costs with contest format Local promotion by utility partners Early Bird draw Drive to other programs Meaningful Grand Prizes

16 Featuring ENERGY STAR qualified prizes Laundry Room Package Kitchen Package

Moving in the right direction 70 utilities participating Bill inserts began as of mid-May Mass advertising launched May 26 13,000 sign-ups to date 20% awareness

18 Questions?

19 Contact Information Kathryn Quail Manager, Retail Segment Ontario Power Authority Office: