INTERNET MARKETING Presented by: Clifford Enoc

WHO IS CLIFFORD ENOC

Internet Marketer since 2002 Sold electronic products like Clickbank as affiliate marketer Sold US-based high value training $5,000 product as affiliate Coaching and teaching how to do affiliate & internet marketing

WHO IS CLIFFORD ENOC Google Businesss Group –Mandaue Community Manager Share businesses how to use Google products GdayX event – May 2014 Cebu Coffee Club meet-ups

WHO IS CLIFFORD ENOC UI/UX Web Developer Developed real estate website for developers, brokers, and real estate agent which smashing success Create e-commerce websites from foreign-based companies Build amazing pages for converting into leads, etc.

TESTIMONIAL

WHO IS CLIFFORD ENOC

Session 1: Marketing Pyschology -Study of how our mental-emotional system works -If you want to influence people to buy, then you must know how they’re wired -Marketing is “Applied Pyschology”

Marketing Psychology Principle #1 Most customers are irrational Irrational is cognition, thinking, talking or acting without Inclusion of rationality.

Marketing Psychology Principle #2 Most customers act on emotion and impulse

Marketing Psychology Principle #3 Most customers hate to be confused

Marketing Psychology Principle #4 Most customers hate to take risks.

Marketing Psychology Principle #5 Customers need value translated

EXERCISE #1 List all the “rational” reasons why someone would buy your product Next, list all the “irrational” reasons why someone would buy your product Focus your marketing on the irrational reasons – and you’ll sell a lot more

Session 2: Marketing Mindsets -Mindsets are the key to understanding how to USE what you learn -If you don’t have the correct MINDSET, you will not be able to use the techniques you learn effectively -Start with mindsets – and everything else will work better

Marketing Mindset #1 Marketing Isn’t about your product... It’s about your customer Emotions Fears Hopes Dreams

Marketing Mindset #2 Customers love to buy from you, but they hate to be “sold” by you

Marketing Mindset #3 Everything is a test. EVERYTHING.

Marketing Mindset #4 Market for RESPONSE, not for “name recognition or “branding”

Marketing Mindset #5 The biggest marketing profits come from long-term relationships with customers Customer lifetime value -losing on first sale, down the road sell more products

EXERCISE #2 If you had a gun to your head, and you had to sell your product the first time your customer heard about it, how would you do it? If you had to give your prospect everything they needed to convince THEMSELVES to buy your product, what would you tell them?

Session 3: Marketing Strategy -Most inexperienced entrepreneurs try to get customers to buy “instantly” -This make sense logically, but customers who don’t know you need more handholding -Switch to “Romance & Relationship” Strategy

They Don’t Know You Yet Would you ask someone you just met to marry you? Would you spend YOUR money with a company or person that you didn’t know What would you want to know before buying from someone you don’t know?

The Ladder Approach A “stair-step” or “ladder” approach is generally far more profitable when marketing online Start offering something of value that solves a “hot button” problem Next, build trust and relationship by adding value and education to your prospects

Move The Free Line... Give away FAR more value for FREE The more value your give away, the more prospects you attract Give away a product or service with real value (₱) and share/give it away

Build An List Autoresponder and list management Getresponse or Aweber Capture leads on your website and follow-up with your valuable newsletter and promotions

EXERCISE #3 Outline a 3-step process to attract prospects, convert to subscribers, then convert to a first sale Start by offering a “Free Giveaways” product that is of real value (example, worth P2,000 pesos) Next, build trust, credibility and value- finally resulting in asking for the sale

Session 4: Online Marketing That Sells

What Is “Copy” Anyway “Response” Marketing is about ACTION Action is about EMOTION Emotion is about FEAR and DESIRE Fear and Desire are triggered by mental pictures and stories Mental Picture and Stories are created by WORDS... Words are COPY.

Features, Advantages, Benefits Feature: What It Is Advantage: What It does Benefit: What You Get FOCUS ON BENEFITS, NOT FEATURES!

The Importance Of Headlines The headline is the “ad for the ad” Most people skim headlines to decide what to read- if you have no headline, you get skipped before you even had a chance Headline writing is an ART – the highest paid writers are the headline writers Make your headline clear and easy to “get”

How To Write Headlines That Sells Stick to emotional hot-buttons and curiosity creators that are directly related to the topic Pay close attention to best-selling magazines and tabloid – they have the best headline writers Headline writing is an ART – the highest paid writers are the headline writers Make your headline clear and easy to “get”

Winning Formula Examples “How To Lose 30 Pounds of Fat in 90 days Without Starvation Diets – Guaranteed!” “How To Play Piano In 30 Days Guaranteed – No Complicated, Expensive Lessons Needed!” “How To Attract The Love of Your Life for FREE Online – Right From The Comfort Of Your Computer”

Conversion Optimization The Power of Small, Incremental Continuous Improvement To Improve The Quality of Your Marketing “The reason history repeats itself is because we didn’t pay attention to it the first time.”

Continuous Improvement Of Processes TQM Six Sigma Kaizen

What Do They Have in Common?

3 Steps To Increase Conversion Are you relevant (RELEVANCY) What is it for me? Are you the solution? (VALUE) What I should do next (CALL TO ACTION)

1.RELEVANCE 2.VALUE 3.CALL TO ACTION

END PRESENTATION

Connect

Go for DISCUSSION THANKS EVERYONE!!!