Presentation, (City, Date)

Slide 2 Agenda Presentation of MMI / VDMA drinktec: facts, figures and data Machines and markets Megatrends and challenges drinktec 2013: plan of the grounds / focus on soft drinks, beer, liquid food Top ratings from exhibitors and visitors Top site, top location, top service Good reasons for visiting drinktec

Presentation of MMI / VDMA

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Profile of drinktec

Slide 6 Profile of drinktec 2013: the sector’s global economic summit World´s leading trade fair for the beverage and liquid food industry Covering the entire process chain: processing + filling + packaging + marketing Area of 132,000 m² (12 halls and International Congress Center) Over 1,500 exhibitors Around 60,000 visitors from all over the world September 16-20, 2013 drinktec is the key date for your success “Behind drinktec is a professional organizing team that sets about its work with passion. Bringing together around 1,500 companies from over 70 countries is a tremendous feat, not only in terms of communication but also in terms of logistics.” Prof. Dr.-Ing. Matthias Niemeyer, Chairman of the Executive Board with responsibility for Technology and Development, KHS

Slide 7 Magnet for companies throughout the world – a platform with no limits 2009: 57% international exhibitors (803) 2013: rising trend!

Slide 8 A meeting place for trade visitors from 170 countries open to all – the hot spot for the community

Slide 9 An offering that perfectly matches the target groups! Drinktec exhibitor showcase solutions and technology for: Soft drinks 70 % Water 67 % Fruit Juice 64 % Beer, brewing industry 77 % Milk, liquid dairy product 53 % Liquid food 47 % Wine, sparkling wine, spirits 58 %

Slide 10 This is where the future is made: networking, business, finance, marketing Production/Filling/Packaging Research & Development/Innovation Purchasing Marketing & Communication Servicing/Maintenance Quality Assurance Sales Finance/Controlling Logistics Human Resources drinktec is inspiring: the heart of the industry

Markets and machine sales

The beverage and food industry – a growth market with increasing global expenditure Global expenditure on beverages (alcoholic beverages and soft drinks) 2011: €803bn (US$1,112bn) : 24% : 42% Global expenditure on food 2011: €1,544bn (US$2,109bn) : 21% : 31% Slide 12 Source: Euromonitor International, VDMA Economic growth Disposable income Consumer behavior

World exports of food processing and packaging machinery High demand, steady growth Slide 13 Source: VDMA, Export statistics of 47 countries

World exports of food processing and packaging machinery Supplier shares by region in 2011 Slide 14 Source: VDMA, Export statistics of countries

Global market: megatrends and challenges

Sustainability Slide 16 Conservation of energy and resources through intelligent and innovative processes Use of recycling systems Use of consumption-optimized components Savings through innovative plant control Use of reduced-weight packaging

Quality and safety go hand in hand Product safety is paramount Hygiene is the basis for quality Safety through technology Hygienically designed plant and equipment Quality control throughout Process monitoring and control Full documentation on raw materials Slide 17

Variety and flexibility Changing consumer behavior Wide variety of product types Shortening product life cycles Responsive, adaptable technology Slide 18

Beverage and liquid food technology covering an area of 130,000m² Focus on soft drinks, beer, milk

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Slide 21 oils+fats 2013 World’s only trade fair for the technology and trade of oils and fats Runs parallel to drinktec: September 18-20, (Wed. to Fri.) Around 50 exhibitors in Hall B0 One ticket for two trade fairs Systems, components and raw/auxiliary materials for the production and processing of edible oils, fats and lubricants – practical, solutions-oriented demonstration.

Focus on: Soft drinks

Global sales of soft drinks Slide 23 Source: Euromonitor International, VDMA million liters

Global sales of soft drinks segmented by region Slide 24 Source: Euromonitor International, VDMA

Trends in soft drinks Health Addition of fruit and vegetable ingredients Replacement or reduction of sugar Functional additives New product combinations e.g. energy drinks combined with sport drinks Maximum variety of packaging sizes Slide 25

Slide 26 Focus on soft drinks – drinktec 2013 will present solutions for water, juices and soft drinks Product-specific and cross-product process technology covering an area of over 88,000m² Around two-thirds of exhibitors presenting specific technologies Special Area for New Beverage Concepts (Hall B1) Lectures in the A2 Forum, e.g.: “Audio Branding – the brand and its sound” Beverage Forum / Beverage Innovation Awards In 2009, 65% of drinktec visitors came from the soft drinks sector Dr. Klaus Stadler, Coca-Cola Europe: “We find that drinktec is an excellent forum for meeting manufacturers and suppliers, and of course for networking. The members of the Coca-Cola family travel from as far away as Africa, Latin America, China and Australia.”

Focus on: Beer

Global off-trade sales of beer segmented by region Slide 28 Source: Euromonitor International, VDMA in million liters “Off-trade” means sales to food retailers such as supermarkets. “On-trade“ refers to business with hotels, bars and restaurants. On-trade sales are not included.

Beer – challenges and trends Market environment Saturated markets demand creative concepts Highly relevant local markets Energy Energy optimization Independent solutions to energy requirements Water Reduction in water consumption Water recirculation Slide 29

Slide 30 Focus on beer – the drinktec 2013 offering P roduct-specific and cross-product process technology, including for beer and malt, covering an area of over 88,000m² Raw materials hall B1 Monday is “beer day” in the drinktec forum, e.g.: “Blends and Speciality Beers” World beer sommelier championship, European Beer Star, Craft Brewers Lounge Around two-thirds of exhibitors offer technology relating to beer In 2009, 38% of drinktec visitors came from the beer and brewing segments Trend towards smaller high-tech production units for specialty breweries  Klaus Wasmuht, Process Technology Area Manager for Ziemann Group: “I believe horizontal tanks are set for a renaissance at least in some circles, due to their characteristically different taste profile.”

Focus on: Drinking milk products

Global sales of drinking milk products Expected period growth Slide 32 Source: Euromonitor International, VDMA in 1,000 tons

Drinking milk products – challenges and trends Product safety Variety + health Mixed dairy beverages … with addition of probiotic fibers … with reduced sugar content Fusion products: protein sport drinks New packaging concepts Slide 33

Slide 34 Focus on milk – the drinktec 2013 offering Product-specific and cross-product process technology, including for milk and liquid food, covering an area of more than 88,000m² Almost one in two exhibitors offer solutions relating to milk and liquid food Friday is “Milk Day” in the drinktec Forum, e.g.: “Introducing Nanomaterials in the Food Sector – Where are the risks?” ZDM and AEDIL conferences In 2009, one in five drinktec visitors already came from the dairy sector, and the trend is rising. Trend: the markets are merging  fusion products Christian Frahm, of GEA Westfalia Separator Group: “Particularly in the up-an- coming dairy markets of China and Asia as a whole, liquid dairy products such as drinking yoghurt and fresh milk are gaining in importance much more than in Europe and America, for example. For visitors from the Asian countries, drinktec 2013 will be an attractive meeting place with its additional focus on dairy products and liquid food.”

Top ratings from exhibitors and visitors

Slide 36 “drinktec is the gateway to the world…..” Top scores from trade visitors “Good to excellent” ratings 97% for drinktec % for completeness and breadth of product range 95% for presence of market leaders 93% for international character of exhibitors …and exhibitors  86% of exhibitors and 91% of visitors rate drinktec as a leading trade fair “For us as a medium-sized firm, drinktec is our gateway to the world. It enables us to present new products to a wide international public. Many of our customer relationships started at drinktec, both nationally and internationally. They all feel they are in very good hands here.” Heiner Schaefer, CEO of Schaefer Förderanlagen und Maschinenbau

Top site, top location, top service

Slide 38 IT and Online Services Ticket - print your ticket at home after successful registration - save time at the entrance - save money: e.g. day ticket online 28€ and on site 55€ Online catalog - helps search for exhibitors or products - Boothfinder shows stand locations drinktec App - contains online catalogue and information on supporting program - available before the show in the App Store All services at:

Slide 39 Travel and accommodation Travel - Munich Airport: 216 destinations in 61 countries - Airport Shuttle (€13.50 round trip) Accommodation - selection of hotels on drinktec website - online booking available Travel arrangements - assistance with organizing group travel - Visa invitation letter online Further information:

Slide 40 Source: Munich Airport, March 2012; typical week June 2012; Summer 2012 September 10, 2015 © Flughafen München – AVMK

Slide 41 Munich – one of the ‘World’s 10 Hottest Cities’ (Newsweek)

Messe München International – one of the world’s leading trade fair companies 30,000 exhibitors 2,000,000 visitors 17 halls 180,000 m² gross hall space 360,000 m² open-air space International Congress Center with direct connection to halls

Six good reasons to visit drinktec

Slide 44 “drinktec is by far the most important trade fair in our sector. Everyone finds ideal conditions here for doing business and setting a course for future success. That makes it indispensable.” Volker Kronseder, KRONES AG drinktec is: inspiring: the place for innovations + premieres, machines live and in operation – the heart of the industry success-oriented: preparing investments, closing deals, finding solutions – the key date for your success open to all: a meeting place for small and large businesses – the hot spot for the community international: networking with exhibitors and visitors from 170 countries – a platform with no limits geared towards the future: creative solutions will leave you safe in the knowledge that tomorrow´s production is taken care of. For all companies – in other words: an investment in your future

Welcome to drinktec September 2013!