JumpBunch/China Vicky Sunny Helen Christy

History 2010 Started first international franchise 1997 JumpBunch was founded 2002 Started first franchise

Market Assessment % of the population are children whose age ranges under 14 years old. 2. Parents like spending much money for their children. 3. Purchasing capacity is raising 4. Government's support China

Future Outlook 1. Increasing population 2. Obesity of new generation 3. Busy life of parents

Competitors 1. Kindergarten Learning basic knowledge(English) Forming good habit Playing games Example: QiMing Bilingual Kindergarten

Competitors 2. After School courses Specialist skill Extra certifications Example: China Conservatory

Demographic The largest population in the world 19.8% are people whose age between 0 to14 years old large potential consumers a growing number of juvenile have obesity problem one child policy

Government Beginning in 1979, the economic reforms “Free market policy” & “socialist market economy” Stable business environment Physical infrastructure In 2008, china have successful to achieve “3 access” Public transportation make citizen’s life very convenient In the urban area, limited space for people do exercise

Economic  From 1979 to 2007, the growth of GDP at average annual rate of 9.6%  In 2001, China became a member of WTO. In 2004, China surpassed Japan, became the world No.3 trade economy country, behind USA and Germany.  Trade play a key role in China’ s economy development. The improvement of consumer power & living standard

Culture  Young generation( born after 1970s or 1980s) &old generation  Old generation~ relative conservative and not very familiar with foreign culture  JumpBunch target products buyer—— Young generation——open mind, easily to accept new things.

India Advantages: 1. The huge population billion 2. Pay more attention to the health 3. The market blank Disadvantages: 1. Low average income dollars per month 2. Low level of safety of the public transport. 3. The religions in India are complicated.

South Korea Advantages: 1.The high level of average of income. 2.High development in beauty industrial. 3.The parents are drawing more attention to develop their children’s ability.

Disadvantages: 1.The market development is mature, so the competition is competitive. 2. Should invest a lot of money to the research due to the different life style.

Short-term assessment Change name. Advertising method. Use various marketing strategy to promote their sales. Enhance the opportunity that parents would choose JumpBunch.

Long-term assessment Seek cooperation with Chinese government. Seek cooperate with kindergartens. Provide more courses related to specialties or in-school studies.

Conclusion In general, China is the suitable market that JumpBunch can enter into. JumpBunch should cater to Chinese parents and children’s requirement. JumpBunch should hold on its concept of bring happiness and fitness to children all over the world.