Presenter Name (Edit on Slide Master) ©2009 Lincoln National Corporation For agent or broker use only. Not for use with the public. LCN LIF-GEN _ LIF-GEN-PPT001 10/09 Competitive in all environments Your leading choice for life

©2009 Lincoln National Corporation For agent or broker use only. Not for use with the public. LCN LIF-GEN _LIF-GEN-PPT001 10/09 Where we excel Lincoln wholesaling makes the difference Partnering and growing your business Industry-leading underwriting Broad and innovative portfolio Company strength Two separate companies issue Lincoln life insurance products. New York policies are issued by Lincoln Life & Annuity Company of New York, Syracuse, NY. For all other states, policies are issued by The Lincoln National Life Insurance Company, Fort Wayne, IN. These companies are separately responsible for satisfying their own financial and contractual obligations. Not a deposit Not FDIC-insured Not insured by any federal government agency Not guaranteed by any bank or savings association May go down in value

©2009 Lincoln National Corporation For agent or broker use only. Not for use with the public. LCN LIF-GEN _LIF-GEN-PPT001 10/09 A tradition of strength — dedicated to your clients’ financial future Twelve million Americans trust Lincoln Financial to help them build, protect, and distribute their wealth during and after their lifetimes. Great Depression World War II September 11th Lincoln Financial Group ® World War I Market crash of 1929

©2009 Lincoln National Corporation For agent or broker use only. Not for use with the public. LCN LIF-GEN _LIF-GEN-PPT001 10/09 Finishing strong #1 in UL sales for last 3 years from 2007 to 2009 #3 in total life sales, and in the top 5 for the last 4 years from 2006 to 2009 Growing VUL market share Source: Based on data supplied in LIMRA Individual Life Insurance Sales in the U.S. — UL Supplement, 2Q 2009.

©2009 Lincoln National Corporation For agent or broker use only. Not for use with the public. LCN LIF-GEN _LIF-GEN-PPT001 10/09 A broad, innovative portfolio MoneyGuard Survivorship VULUL IUL Breadth of life insurance products Term COLI/BOLI

©2009 Lincoln National Corporation For agent or broker use only. Not for use with the public. LCN LIF-GEN _LIF-GEN-PPT001 10/09 Hello future ® LTC Solutions Life insurance Lincoln Enterprise Solutions Variable annuities Executive benefits Defined contribution plans Group protection Fixed and indexed annuities

©2009 Lincoln National Corporation For agent or broker use only. Not for use with the public. LCN LIF-GEN _LIF-GEN-PPT001 10/09 Building partnerships Provide dedicated, customer-focused teams Create a partnership culture with customers and associates Build trusting relationships Innovate, evolve, and lead Deliver competitive offers Attract, develop, and retain top talent Deliver dynamic, real-time technology solutions and innovative case management tools Focus on cutting out the hassle Breadth and expertise you can count on 130 underwriters in 4 locations, with an average of more than 16 years of experience Industry-leading underwriting

©2009 Lincoln National Corporation For agent or broker use only. Not for use with the public. LCN LIF-GEN _LIF-GEN-PPT001 10/09 Industry-leading underwriting Internal retention limit up to $10 million This applies to permanent insurance only.

©2009 Lincoln National Corporation For agent or broker use only. Not for use with the public. LCN LIF-GEN _LIF-GEN-PPT001 10/09 Industry-leading underwriting Internal retention limit up to $10 million Automatic binding limit up to $50 million (ages 0–80) Term $20 million This applies to permanent insurance only.

©2009 Lincoln National Corporation For agent or broker use only. Not for use with the public. LCN LIF-GEN _LIF-GEN-PPT001 10/09 Industry-leading underwriting Requirements for survivorship based on one-half the face amount Internal retention limit up to $10 million Automatic binding limit up to $50 million (ages 0–80) Term $20 million Jumbo limit of $65 million (ages 0–80) This applies to permanent insurance only.

©2009 Lincoln National Corporation For agent or broker use only. Not for use with the public. LCN LIF-GEN _LIF-GEN-PPT001 10/09 Industry-leading underwriting No MD exams up to $50 million or after age 69 (paramed exam required) Treadmills only required between ages 55–69 for cases over $10 million Liberal BMI and cholesterol guidelines Consideration for cancer ― Family cancer history not considered ― Very competitive with older age prostate and breast cancer Timeframes for evidence requirements: Ages 0–69Age 70+ Paramed and MD Exam Up to 12 monthsUp to 6 months Chem profile, urine specimen Up to 12 monthsUp to 6 months Resting EKG 12 months Treadmill EKG 24 months (if resting EKG is available within 90 days) PHI/Inspection Report 12 months MVR 6 months

©2009 Lincoln National Corporation For agent or broker use only. Not for use with the public. LCN LIF-GEN _LIF-GEN-PPT001 10/09 Table reduction program (C to standard) Medical impairments Table C (175%) or less — reduced to standard $10 million maximum face amount through age 70 Available on all permanent products (no term) Available on survivorship if both insureds are Table C (175%) or less, and age 70 and under (this is after applying all available credits) Includes medical flat extras of $5 per $1,000 or less (not combined with a table rating)

©2009 Lincoln National Corporation For agent or broker use only. Not for use with the public. LCN LIF-GEN _LIF-GEN-PPT001 10/09 Standard nonsmoker for tobacco users who Underwriting opportunity Use chewing tobacco, pipe, or cigars Have a urine specimen that’s positive for nicotine Have not used any cigarettes in the past 12 months Meet all standard criteria (and other criteria as described in underwriting guidelines)

©2009 Lincoln National Corporation For agent or broker use only. Not for use with the public. LCN LIF-GEN _LIF-GEN-PPT001 10/09 Preferred status for some foreign nationals who Underwriting opportunities Reside in Standard Rate Countries (per Lincoln’s foreign national guidelines) Enjoy exceptional health Have a residence, business, or substantial financial interest in the U.S. Have a U.S. Social Security number, Tax ID number, or IRS form W-8 Want permanent products (no term) Meet all preferred criteria (and other criteria as described in underwriting guidelines)

©2009 Lincoln National Corporation For agent or broker use only. Not for use with the public. LCN LIF-GEN _LIF-GEN-PPT001 10/09 Underwriting opportunity Preferred rates on private pilots who Have an Instrument Flight Rating Fly less than 250 hours a year in the U.S. and sometimes Canada Clean motor vehicle record Are under age 70 Meet all preferred criteria (and other criteria as described in underwriting guidelines)

©2009 Lincoln National Corporation For agent or broker use only. Not for use with the public. LCN LIF-GEN _LIF-GEN-PPT001 10/09 Advanced Sales support (dedicated team available for consultation, presentations, and case design support) Helping you grow your business Sales and marketing programs (with specialized marketing materials) Conceptual, customer- focused marketing material

©2009 Lincoln National Corporation For agent or broker use only. Not for use with the public. LCN LIF-GEN _LIF-GEN-PPT001 10/09 Advanced Sales support Who are they? Life specialist attorneys Credentialed life consultants Case design and technical concept specialists Continuing education specialists How they can help Trust-owned life insurance Asset protection Premium financing Tax questions Sample documents Case-specific consultations Calls with the client’s other advisors Training

©2009 Lincoln National Corporation For agent or broker use only. Not for use with the public. LCN LIF-GEN _LIF-GEN-PPT001 10/09 Sales and marketing programs PAR — Professional Analysis and Review Lincoln LifeLINC ® program — asset leverage program Nonqualified deferred compensation and estate planning illustration and administrative system Concentrated stock Other business programs

©2009 Lincoln National Corporation For agent or broker use only. Not for use with the public. LCN LIF-GEN _LIF-GEN-PPT001 10/09 Conceptual marketing materials Wealth transfer Business strategies Life insurance solutions More than 350 marketing pieces to help you present Lincoln life products or programs to your clients! Access to see what you can use today.

©2009 Lincoln National Corporation For agent or broker use only. Not for use with the public. LCN LIF-GEN _LIF-GEN-PPT001 10/09 Takeaways Lincoln wholesaling makes the difference Partnering and growing your business Industry-leading underwriting Broad and innovative portfolio Company strength

©2009 Lincoln National Corporation For agent or broker use only. Not for use with the public. LCN LIF-GEN _LIF-GEN-PPT001 10/09 Competitive in all environments

©2009 Lincoln National Corporation For agent or broker use only. Not for use with the public. LCN LIF-GEN _LIF-GEN-PPT001 10/09 Important disclosures. Please read. Lincoln life insurance policies are issued by The Lincoln National Life Insurance Company, Fort Wayne, IN. The Lincoln National Life Insurance Company does not solicit business in the state of New York, nor is it authorized to do so. Contractual obligations are backed by the claims-paying ability of The Lincoln National Life Insurance Company. Policies sold in New York are issued by Lincoln Life & Annuity Company of New York, Syracuse, NY. Contractual obligations are backed by the claims paying ability of Lincoln Life & Annuity Company of New York. Products and features are subject to state availability. Limitations and exclusions may apply. With variable products, policy values will fluctuate and are subject to market risk and to possible loss of principal. Variable products are sold by prospectus, which contains the investment objectives, risks, and charges and expenses of the variable product and its underlying investment options. Read carefully. This material was prepared to support the promotion and marketing of life insurance products. Lincoln Financial Group ® affiliates, their distributors, and their respective employees, representatives, and/or insurance agents do not provide tax, accounting, or legal advice. Any tax statements contained herein were not intended or written to be used, and cannot be used for the purpose of avoiding U.S. federal, state, or local tax penalties. Please consult your own independent advisor as to any tax, accounting, or legal statements made herein. Lincoln Financial Group is the marketing name for Lincoln National Corporation and its affiliates. ©2009 Lincoln National Corporation Affiliates are separately responsible for their own financial and contractual obligations.