LinkedIn Magic ETRCC – February 2015

Strategic Context  Learn to use LinkedIn to Become informed Become informed Become visible Become visible Become connected Become connected

Social Networking Mindset Share ! Read  Write Speak  Listen  Do

Work the Magic

Work the Magic Become Informed  Stay current (about 3Ts – Trends, Technology, Top Leaders) by using Companies (Follow / Search) Companies (Follow / Search) Hide others’ status updates Hide others’ status updates Groups Groups Connections/Tags Connections/Tags People People Introductions Introductions Job Seeker Premium Account Job Seeker Premium Account

Work the Magic Become Visible  Communicate / share / demonstrate that you’re on top of your game by using Profile (Headline, Summary, Specialties, Experience, Education, Websites, URL, “Add Sections,” Skills) Profile (Headline, Summary, Specialties, Experience, Education, Websites, URL, “Add Sections,” Skills) Status Bar Status Bar Groups Groups Settings Settings Recommendations Recommendations Endorsements Endorsements Rich media links Rich media links

Work the Magic Become Connected ( size does matter )  Build relationships with people by using People People Export Connections Export Connections Introductions Introductions Groups Groups Companies Companies Jobs Jobs

Social Networking Use social media to become known and trusted – uncover hidden opportunities.

Action Steps  Read  Write  Speak  Listen  Do

Action Steps  Become Informed – Map out deliberate steps to stay well informed about the 3 Ts Stay current on trends through group discussions Stay current on trends through group discussions Schedule informational interviews concerning target companies or topics/trends in your field Schedule informational interviews concerning target companies or topics/trends in your field Learn about individuals you will be meeting with in job interviews Learn about individuals you will be meeting with in job interviews Find out who the thought leaders in your field are and what they’re saying Find out who the thought leaders in your field are and what they’re saying Plan activities outside of LinkedIn to keep yourself up to speed. Plan activities outside of LinkedIn to keep yourself up to speed.

Action Steps  Become Visible – Communicate regularly with your network Update your own status at least monthly Update your own status at least monthly Comment on your network’s updates Comment on your network’s updates Participate in group discussions Participate in group discussions Ask / answer questions Ask / answer questions Schedule activities outside of LinkedIn to keep yourself visible to your network Schedule activities outside of LinkedIn to keep yourself visible to your network

Action Steps  Become Connected – Expand your network strategically Adopt a more open approach to connecting Adopt a more open approach to connecting If you exchange business cards, extend a LinkedIn invitation If you exchange business cards, extend a LinkedIn invitation Seek out people to meet through groups, introductions – explain why it’s in their interest to connect with you Seek out people to meet through groups, introductions – explain why it’s in their interest to connect with you Identify how you can be a resource to others Identify how you can be a resource to others Find opportunities outside of LinkedIn to make new connections Find opportunities outside of LinkedIn to make new connections

Resources LinkedIn  I’m on LinkedIn: Now What?, 2nd Edition – Jason Alba – Happy About,  linkedin/  LinkedIn for Dummies – Joel Elad – For Dummies, 2008  (blog)  (DVD for purchase)  How to Find Your Job With LinkedIn your-job-with-linkedin.html (blog) your-job-with-linkedin.html your-job-with-linkedin.html

Resources LinkedIn   Top 20 LinkedIn Groups All Job Seekers Must Join (Career Rocketeer) groups-all-job-seekers.html groups-all-job-seekers.html groups-all-job-seekers.html  linkedin linkedin linkedin  job-search-tips-from-the-pros/ job-search-tips-from-the-pros/ job-search-tips-from-the-pros/