Funding Masterclass: Localgiving.com Sonal Shah & Anna Horsley The London Community Foundation

Changing environment Grant funding from local authorities/government is being reduced New world is opening up – private sector Private sector can offer: – Long term support and loyalty – Be amabssadors – New networks – In kind support

But the private sector does have it’s downsides – Not as straight forward to approach/engage with – Competition is fierce – Need for good donor care Online giving is on the rise

Localgiving.com Online giving website – with featuers Direct web address, post code search, issue based search Cheaper than justgiving (£72/year = £1.50 a week) Gift-aid March Match challenge success Community Foundation involvement

Setting up your page – things to think about Contact Anna at LCF Think of how you’re presenting yourself – Language – Photos – Testimonials – Stories of individuals Remember who you’re competing against (Oxfam, Cancer Research etc) Think objectively, approach it as a donor Examples of how a donation would work (£5-£200)

Basics Website (if you have one) signatures Letters Business Cards Trustees, management committee, staff, volunteers, existing donors Annual report, any publications Spread the word

Attracting new donors Leafleting campaigns E-bulletin/mass out Local press Research local business Cold approaches Match challenge Spread the word fundraising

Social Media Facebook Twitter LinkedIn Youtube Test them out, don’t be afraid

Ongoing – donor care Thank your donors Demonstrate the impact Update your LG page + social media sites Cultivate relationships If it’s possible, encourage donors to come see your work – invite them to events/site visits Don’t be afraid to ask for more

Finally... Won’t happen overnight Talk to us/LG for help Come to our training sessions SIGN UP!