Strategic Marketing. Strategic Marketing Defined Marketing strategy is an endeavor by a corporation to differentiate itself positively from its competitors,

Slides:

Advertisements

Similar presentations

MODULE 12 STRATEGIC MANAGEMENT “Insights and hard work deliver results” What types of strategies are used by organizations? How are strategies formulated.

Advertisements

Principles of Management Learning Session # 27 Dr. A. Rashid Kausar.

Strategic Business Planning for Commercial Producers How Can the Business Be Positioned Through Strategic Thinking?

Strategic Planning and the Marketing Management Process

Copyright © 2006 by South-Western, a division of Thomson Learning, Inc. All rights reserved. Part 1: Designing Customer- Oriented Marketing Strategies.

Chapter 2 Strategic Planning in Contemporary Marketing

Chapter 7 Strategic Management.

Chapter 2 – Operations Strategy for Competitive Advantage.

Strategic Planning Strategic planning is the managerial decision process that matches the organization’s resources and capabilities to its market opportunities.

MGT3303 Michel Leseure Performance and Operations Strategy Objective of Lecture: –Describe the strategic role of operations. –Define operations strategy.

Chapter 2 Strategic Planning for Competitive Advantage.

How Can the Business Be Positioned Through Strategic Thinking?

Strategic Marketing Planning

McGraw-Hill/Irwin ©2009 The McGraw-Hill Companies, All Rights Reserved Marketing Concept, Customer Needs, American Marketing Association, Customers, Employees,

1 2. Strategic Planning & The Marketing Process. 2 What Is Planning Establish objectives Determine how to accomplish them regardless of what happens in.

Chapter Objectives Strategic Planning and the Marketing Process CHAPTER Distinguish between strategic planning and tactical planning. Explain.

Chapter Objectives Strategic Planning and the Marketing Process CHAPTER Distinguish between strategic planning and tactical planning. Explain.

Module 7 – Strategic Planning Chapter 4. Learning Objectives LO1 LO1 Summarize the basic steps in any planning process LO2 LO2 Describe how strategic.

19–1 Levels of Organizational Strategy. 19–2 Types of Strategic Alternatives 1.Corporate-Level Strategy The set of strategic alternatives that an organization.

© 2003 McGraw-Hill Australia Pty Ltd. PowerPoint Slides t/a Management: A Pacific Rim Focus Enhanced Edition. Slides prepared by David Meacheam & George.

Chapter 2 STRATEGIC PLANNING AND THE MARKETING PROCESS

Principles of Marketing Chapter 2: Company & Marketing Strategy

1-1 Strategic Planning and the Marketing Management Process Chapter 1 McGraw-Hill/Irwin Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights.

APPLIED MARKETING STRATEGIES Lecture 6 MGT 681. Review of Concepts Part 1.

Copyright © 2011 The McGraw-Hill Companies All Rights ReservedMcGraw-Hill/Irwin Chapter 1 Strategic Planning and the Marketing Management Process.

Strategic Cost Management

Marketing Strategy and the Marketing Plan

Chapter 2 STRATEGIC PLANNING and the Marketing Process 2-1.

Strategy Formulation and Implementation

CHAPTER 4 Market-Oriented Strategic Planning. PERSPECTIVES OF THE FIRM  Objective of the firm is to:  Maximize profits - Economist  Maximize shareholder.

1 UNIT 7: STRATEGIC ANALYSIS: INDUSTRY, COMPETITORS, CUSTOMERS.

Marketing 2 Strategic Planning. 2.1 Strategic planning for competitive advantage Planning marketing activities Changing role of marketing Strategic Planning-2.

University of Washington EMBA Program Puget Sound 19 Marketing Management “Outward Orientation and Industry Structure” Instructor: Elizabeth Stearns.

UNIT 2: THE CONCEPT OF STRATEGY

1 Business and Marketing Strategies

Chapter 1 The Nature of Strategic Management

“Business has only two basic functions - marketing and innovation.” - Peter Drucker.

Chapter 7, Stephen P. Robbins, Mary Coulter, and Nancy Langton, Management, Ninth Canadian Edition Copyright © 2009 Pearson Education Canada 7-13 Types.

Strategic analysis: searching for opportunities and threats Focus: Daisytek  Assignment: Study H&W Ch 3 Environmental scanning and industry analysis and.

Slide 1. 1 Exploring Corporate Strategy, Seventh Edition, © Pearson Education Ltd 2005 Exploring Corporate Strategy 7 th Edition Part I Introduction.

1 Strategic Thinking (Daft, pagina 238 /258) Strategic thinking means to take the long-term view and to see the big picture, including the organization.

Copyright © 2006 by South-Western, a division of Thomson Learning, Inc. All rights reserved. 2-1 Chapter 2 Strategic Planning and the Marketing Process.

Segmenting, Targeting & Positioning Week 6 Reading: Chapter 9 up to p. 245 only MKTG 201: First Semester, 2010 Lecture Overview Segmentation Targeting.

Strategic Marketing. Learning Objectives n Recognize the three strategic “C”. n Understand the importance of Strategic Marketing n Determine the characteristics.

Consumer Behavior Introduction Understanding consumer behavior: Mental models for marketers.

Topic 02 Developing Marketing Strategies and Plans

Strategic Planning and the Marketing Management Process © 2007 The McGraw-Hill Companies, Inc., All Rights Reserved. McGraw-Hill/Irwin Marketing Management,

Strategic Management (GJW ) Strategic Management - Introduction.

Introduction to Management LECTURE 18: Introduction to Management MGT

CHAPTER 2 LINKING MARKETING AND CORPORATE STRATEGIES.

Strategic Marketing, 3rd edition

Strategy Formulation and Implementation

Marketing II Chapter 2: Company and Marketing Strategy Partnering to Build Customer relationships

Managing Strategy 1 Chapter 9. Strategic Management 2 The set of managerial decisions and actions that determines the long-run performance of an organization.

Strategy and strategic planning Lecture 5. Strategy and strategic planning Strategy is an element of the internal environment of the organization. It.

Strategic Planning and the Marketing Process

Company and Marketing Strategy

Strategic thinking Chapter 1.

Chapter 2 Company and Marketing Strategy

Chapter 8 STRATEGIC MANAGEMENT © Prentice Hall,

Chapter 2 Company and Marketing Strategy

What Is Strategic Management?

Strategy Formulation and Execution

Strategy formulation and implementation

MARKETING - KEY STRATEGIC ISSUES

Define strategic management and explain why it’s important

Strategic Management Chapter 8

Chapter 8 STRATEGIC MANAGEMENT © Prentice Hall,

Chapter 2 Game MC MC MC MC Short Answer

Learning Objectives To learn the strengths and limitations of using portfolio approaches to evaluating diversified corporations. To learn what synergies.

Presentation transcript:

Strategic Marketing

Strategic Marketing Defined Marketing strategy is an endeavor by a corporation to differentiate itself positively from its competitors, using its relative corporate strengths to better satisfy customer needs in a given environmental setting. Three key decisions are required: –Where to compete (e.g., compete in a particular market segment) –How to compete (e.g., introduce a new product) –When to compete (e.g., be first to enter market)

Characteristics of Strategic Marketing Long-Term Orientation (e.g., Goodyear stays focused on tires) Affected by Corporate Inputs (corporate culture, publics and resources affect marketing strategy) Determines Roles for Different Product/Market Combinations (BCG matrix--market share and growth rate) Generally Conducted at the Business Unit Level (must fit with corporate strategy) Closely Related to the Finance Function (but related to all functions)

Strategic Marketing Implementation Place focus on “how” to compete rather than “where” to compete. Marketing strategy should be unique. Place more emphasis on “when” to compete.

Operating vs Strategic Decisions Operating Decisions - those dealing with current operations of the business Strategic Decisions - determination of the proper markets and the products that best suit the needs of those markets.