Membership What can ENA do for me ? How to recruit members? How to retain active members?

ENA……….. ENA is indispensable to the global emergency nursing community Advocating for patient safety and excellence in emergency nursing practice

Who Is the Average ENA Member? Female Baby Boomer 15 Plus Years of Nursing Experience Employed as Staff Nurse in ED Works in Medium to Large ED (40,000 to 100,000 visits per year) 5 Years or Less as an ENA Member

Membership  Whether you are a staff nurse or a manager in an emergency department, an administrator, prehospital, flight, or trauma emergency nurse, an emergency clinical nurse specialist, nurse practitioner, student or educator, you can benefit from membership in ENA. No matter your level of experience, or the size of your emergency department, membership in ENA contributes to your professional growth.

It’s All About Retention New members are vital to our growth but don’t forget retention is –equally important. 5,808 new members joined ENA and 3,576 have –rejoined after lapsing their membership. But, the bigger number to keep in mind is there were –8,180 who terminated their membership. So our overall growth is 1,204. Can you imagine our –numbers if we could reduce the number of members who decide to leave ENA! Let’s keep talking and sharing ideas.

Why They Join To learn new practice ideas and solutions. To support the profession To be part of an association that develops, maintains and promotes ED nursing practice. To connect with other emergency nursing professionals. To strengthen the voice of emergency nurses regarding national issues and government policy.

Why They Leave Recent Lapsed Member Survey revealed 3 primary reasons: Dues too costly (47%) Lack of participation (30%) Job change (22%)

Member Expectations What They Said “ It would be cool to have someone check in with you (to ask)” How’s it going? Do you need help with anything?” “A little encouragement, and reminders, to attend local meetings would help” “Everyone should be made to feel welcome at local meetings” “I want to feel like I’m part of the group” “I’d like to volunteer but for short term projects”

What Can We Do Increase the level of participation – increase the value of membership Establish member mentoring and orientation programs Extend numerous invitations to local meetings Personally greet and welcome every attendee at meetings Include two new members on every project

Strategies for Retaining Active Members…… Host an orientation meeting for potential members. – Provide food at the meeting and have chapter leaders and members present to speak about the benefits of belonging to ENA. Offer a new member orientation. – Educate new members on how to access resources on the National, State and Local websites. – Demonstrate that ENA is a professional development organization. – Ask new members to sign up to serve on a committee.

More Strategies……………. Increase personal contact with members. – Personal follow-up. Invite new members to an upcoming event. – Assign established members to new members as mentors. – Give members a special memento when they come to their first meeting.

More Strategies……….. Include members and new members in the leadership of the chapter. – Create a leadership intern program.  Encourage members to take part in setting the future direction of the chapter. –Survey chapter members routinely to ensure that the chapter is addressing their needs and offering programs of interest to them.

More Strategies……….  Ensure that the chapter is represented at TX ENA meetings and Leadership meetings. – Consider sending new members to prepare them for a chapter leader role Facilitate connecting members to another chapter if they are relocating. –Provide them with a contact person at the nearest chapter that they will be relocating to.

Other Ideas?????  Invite chapter members to speak/present at chapter events. – Ask active members to speak to new members about the benefit of belonging to the Emergency Nurses Association. Create opportunities for members to network with each other. – Give members the opportunity to connect both in- person as well as virtually.

Celebrate and become Visibility Increase the visibility of the chapter. –Link the chapter Web site to the Texas ENA website. – Put a face with the organization (Dean, President, Past President, etc.) Celebrate your members. – Spotlight members in the newsletters.

Communication is the key Establish a chapter member communications chair position. – Have one person who is responsible for member communications. This officer should ensure that addresses are up-to-date and should be the one who forwards all communications to chapter members.

What is Your ENA Membership Worth? You can easily receive more than 5 TIMES your annual membership dues in benefits, services and resources!!!

ENA Membership Dollars Make Sense………… Publications, including ENA’s flagship Journal of Emergency Nursing (a $89 value) and ENA Connection newsletter (a $50 value) $139 worth of publications included in your ENA membership

ENA Membership Dollars Make Sense…… Member-only discounts of 10% to 25%, or more on educational products and merchandise. Discounted fees for ENA Annual Conference ($135 savings) and Leadership Conference ($110 savings), as well as other ENA-sponsored educational seminars and classes. Preferred pricing--- for Certified Emergency Nurses (CEN); Certified Pediatric Emergency Nursing(CPEN); Certified Flight Registered Nurse(CFRN) and Certified Transport Registered Nurse (CTRN) exams offered by the Board of Certification of Emergency Nursing(BCEN)

ENA Membership Dollars and Sense…………… Grants and scholarships of up to $10,000 through the ENA Foundation Other money-saving benefits including discount computer purchase, cash rebates(in most states) when you buy or sell a home, ENA credit card and more……

ENA Membership Dollars Make Sense………… Exclusive access to the members-only section of the ENA website at which offers important features such as Document Sharing, Listservs, Special Interest Groups, and Career Center

ENA Membership Dollars Make Sense………….. Continuing education programs offering contact hours and the opportunity to meet, network with, and learn colleagues from across the nation and around the world. And remember, each issue of JEN offers up to 8.5 hours of contact hours at a very modest cost. A network of state councils and chapters providing you with local meetings, events, networking and support.

Professional Resources Available…. ENA Position Statements Standards of Emergency Nursing Practice Scope of Emergency Nursing Practice Statement Code of Ethics for Emergency Nurse Guidelines for Nursing Research Emergency Nursing Research Abstracts Listing

But, Let’s Not Duplicate Time is equally valuable as hard resources National Office has a team of recruitment specialists who are available to assist

Don’t Spin Your Wheels ENA has everything you need to develop your recruitment campaign Chair of Member Services Call Member Services (800 / ). ENA’s Member Services Representatives will ask a few questions and then develop a recruitment package perfect for your campaign. You will receive your recruitment materials within 5 business days.

Welcome to ENA New Member Packet Every new member receives a new member packet within 3 to 5 business days. The packet includes: 1)Welcome Letter from ENA President 2)Leadership or Annual Conference Advance Program 3)Injury Prevention Volunteer Brochure 4)Marketplace Catalogue 5)Board of Directors Testimonials 6)Public Policy Agenda 7)Brochures from Affinity Partners 8)Membership Application to Pass Along to a Friend 9)Membership Card 10)Membership Pin

Renewal Notices  60 Days from Expiration Date - Hard Copy Invoice  30 Days from Expiration Date - Hard Copy Invoice with letter from President and Executive Director  15 Days from Expiration Date - Notice with letter from Executive Director  On Expiration Date – Notice from Director Member Services  On Termination Date – Notice from Director Member Services  On Termination Date – List of terminated members sent to Comnet (ENA’s contracted telemarketing vendor) and personal phone call.