Demystifying Fundraising And what’s in it for you! Janet Turcot Vukovic Senior Development Officer Faculty of Health HNES403

Overview – Fundraising: the basics – Understanding the landscape – Recognizing the possibilities

Why Fundraising in the Faculty ? It brings additional financial resources into the Faculty to advance our academic programs.

WHO BENEFITS? – The Students, Faculty members, and the Programs HOW? – Scholarships and Bursaries – Research funding, – Project funding, – Chairs, – Equipment, – Space

Definitions and Jargon Advancement -> Strategy Advancing the strategic priorities of the Faculty Development - > Process A process which engages and involves supporters in our dreams, activities and service. Fundraising -> Action Deliberate and thoughtful community building actions and activities which allow people to invest in what they value.

WAS – York University Foundation – Ten Year in existence - Raising funds to support York U. – Power of 50 Campaign …….. $207 Million Success Story NOW York U. Division of Advancement – As of May 1, 2011 –> – Mainly an administrative change integrating alumni relations, advancement services and fundraising activities -> Greater efficiencies -> Greater effectiveness -> Centralized - Decentralized

Canadian Giving How many registered charities exist in Canada? A. 60,000+ B. 70,000+ C. 80,000+

Canadian Giving Stats Can 2007 $10,000,000,000 received ↑12% 10% of donors gave 62% of money received Number of donors ↓ 4.3% Value of donation ↑ 9 %

Canadian Giving Percentage of donations received in Canada by sector Stats Can % Religious Organization 18 % Health and Hospital Organizations 10% Social Service Organizations 6% Grant-making and Volunteerism Organizations 3% Education and Research 20%Other (international, environment, arts & culture, law & advocacy, etc)

GIVING TRENDS In the 90’s… Giving to an INSTITUTION Giving to a PROJECT of an Institution Emphasis is more on the IMPACT than on the Project itself Last Decade…Currently…

“People don’t want to buy a quarter inch- drill, they want a quarter-inch hole.”

REASON FOR GIVING Compassion for those in need Wanting to help a cause in which they believe Contributing to the community Direct link to the cause (personally afflicted by or know someone who is affected, business interest)

Reasons WHY people DON’T give Did not like HOW they were asked Do not believe the donation would be used efficiently They were NOT asked !!!!

Is there a special breed of people who like to ask for money? NO

Do I like to ask for money? Getting the RIGHT people together with common focus interested in solutions to common issues POINTING out the role money plays - > the common goal … HELPING people, foundations, corporations see that there is a role for them to play YES, I DO like to ask for support, and it doesn’t feels like asking for money!

THE PROCESS TIME BUILDING UNDERSTANDING BUILDING TRUST

What is Fundraising ? It’s about people and relationships It’s about trust It’s about understanding and managing circumstances It’s about timing It’s about making a difference It’s a TEAM activity

WHO is on the “Team” President & Dean …. York U Faculty of Health Faculty Member …. The project, research, focus area Senior Development Officer … The facilitator

YOUR ROLE ON THE TEAM Identify potential prospects for your projects and priorities Engage the SDO in the planning of your projects; help present the “So What” factor. Accompany on calls Assist in donor recognition activities and accountability Give – It entitles you to ask

The Donor Pyramid

THE TOP PROSPECTS ALUMNI FACULTY & STAFF If we aren’t supportive, why should others be? INDIVIDUALS with whom we have a relationship – believe in us, believe in what we are doing; CORPORATIONS and FOUNDATIONS with whom we have a relationship – shared interest and focus, to be good corporate citizens.

What is Fundraising ? It’s about showcasing a vision that addresses a compelling need To someone of financial capacity who cares and Providing them with the opportunity to get involved.

Not Rocket Science …. Maybe an ART

What a good fundraiser sees once a gift is given

OUR UNIQUE OPPORTUNITY Faculty of Health’s focus is on people’s well-being (lifespan, healthy, diseased, in the norm, outside the norm, physical health and mental health, human rights, …..) All have an interest in Health – everybody is affected – everybody has a story – everybody is looking for solutions. The “So what factor” is very meaningful

Truisms Fundraising is a team activity It is about relationships, not money The donor is not an ATM; a donor is someone who believes in you

Truisms It takes time. People actually want to say “yes”. Always remember to say thank you – again & again. If you don’t ask, you won’t get

Never doubt that a small group of thoughtful people can change the world, indeed it’s the only thing that ever does. Margaret Mead Talent wins games, but teamwork and intelligence wins championships. Michael Jordan