Presentation of the Research Project Business Effective Communications Sven Hamrefors Stockholm School of Economics Presentation at Wertschöpfung durch kommunikation, Frankfurt am Main 5 Nov. 2004
The Project Knowledge in practice Systemize and refine in network Establish an academic foundation for Communication + Leadership As Balanced Scorecard
The Process Publishing Practice Theory Publishing Stories & Reflections Themes Theories Reflections Themes Interviews & Web PR-association & EUPRERA Scientific Journals & Books
The First Theme Creativity and Holistic Thinking
Prerequisites The brain is a whole – not left or right We are opportunistic We need both focus and variability
Leadership High certainty (programme) – medium long horizon - management High uncertainty - long horizon (vision) – short horizon (improvisation) - leadership Leadership needs many tools in various combinations
One Tool The Meaning of the Enterprise Focus in Concept, Variability in Activities
Varieties Biggest and Best, No1 1980s, CBS Skilled to Do, 1990s, thinning Role to Enact, 2000s, preparedness
Comparison No.1- low in concept focus, high in variability of activities Do -high in concept focus, low in variability of activities Role- high in both
Coming Themes Communication and organisational attention Communication and environmental scanning Communication and economic processes
Welcome! Everyone interested Risk free On your own terms Simple: