BUSINESS ADMINISTRATION & REAL ESTATE WEST VALLEY COLLEGE SARATOGA, CA MAY 14, 2010 Business Advisory Board Presentation

California Community College mandate Transfer education Career, technical, vocational education Basic skills

BA & RE Data & Trends Spring 2009 Percent change from 2007 Enrollment 1, % increase Unduplicated head count % increase Gender 52% males 48% females 1.4% increase in females 1.4 % decrease in males Age 63% 18 – 25 years of age 2% increase 20% 26 – 40 years of age 2% increase 17% years of age.05% decrease

BA & RE Data and Trends (cont.) Ethnicity African American 4.1 % American Indian.6 % Asian/Pacific Islander 22.1% Hispanic 13.8% Other Non-White 4.0% White 55.4% The percent change from 2007 – 2009 was not statistically significant. source: Program Review data, West Valley College

Trends Our enrollment numbers are growing. We need to improve our numbers of certificate and degree completions. More female students are enrolled in our classes. We need to figure out why we may not be attracting male students. Most of our students are between 18 – 25 years of age. Although this trend may be shifting as we see more re-entry students in our classes. The ethnicity of our students has remained relatively constant. We may see this situation change as new census data is compiled and ethnicity categories become more blended.

Status of Initiatives Entrepreneurship International Curriculum Partnership with Menlo College Project Management Marketing Distance Education courses Real Estate Program

How Student Learning Outcomes relate to Industry Goals Student learning outcomes are statements that specify what students will know, be able to do, or be able to demonstrate after they complete or participate in a program, activity, course, or project. Student learning outcomes specify actions by the student that can be observed, measured, and demonstrated.

Student Learning Outcomes for a Marketing Principles class Student Learning Outcome - The student will be able to conduct market research and use strategic marketing principles to develop a new product or service. Assessment - Marketing Plan Presentation and paper.