International project week Marketing communication Target: create a marketing campain for one FiFa Worldcup sponsor using different kinds of media
Billboards
One in each Happy Meal
Mc Donalds Dream Team 2010
1:0 A hard time for team Hunger
Get a cup? A cup of coffee!
Print media
2010 Official FiFa world cup sponsor 2010
Interactive Media
Interactive Advertising Sony and McDonalds Photocontest
Contest Concept Make a foto which shows a McDonalds product in a football theme The best foto will win 2 tickets for a Worldcup game and a limited edition Sony camera
Photo Sample
Trashcan
Iphone© Application for reserving McDonalds© products - tool, to order products in advance - no more wasted time - free service by Iphone© / McDonalds©