Reach, Time Spent & Attitudes National Adults 18-34 May 2009.

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Presentation transcript:

Reach, Time Spent & Attitudes National Adults May 2009

Reached Yesterday % Adults Source: BBM Analytics RTS Spring 2008/Spring 2009

Average Per Capita Weekly Time Spent Hours - Adults Source: BBM Analytics RTS Spring 2008/Spring 2009

Most Influential Advertising % Adults Q: Which ONE media source carries advertising that you believe to be the most influential? Source: Angus Reid Strategies May 2009

Most Authoritative Advertising % Adults Q: Which ONE media source carries advertising that you believe to be the most authoritative? Source: Angus Reid Strategies May 2009

Most Powerful Advertising % Adults Q: Which ONE media source carries advertising that you believe to be the most powerful? Source: Angus Reid Strategies May 2009

Most Effective Advertising % Adults Q: Which ONE media source carries advertising that you believe to be the most effective? Source: Angus Reid Strategies May 2009

Most Persuasive Advertising % Adults Q: Which ONE source media carries advertising that you believe to be the most persuasive? Source: Angus Reid Strategies May 2009

Most Engaging Advertising % Adults Q: Which ONE media source carries advertising that you believe to be the most engaging? Source: Angus Reid Strategies May 2009

Most Relevant Advertising % Adults Q: Which ONE media source carries advertising that you believe to be the most relevant? Source: Angus Reid Strategies May 2009