Social Media is something other people use! Or that’s what you used to think. But... what is a “tweet”? What’s that “like button” all about? How many “recommendations”

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Presentation transcript:

Social Media is something other people use! Or that’s what you used to think. But... what is a “tweet”? What’s that “like button” all about? How many “recommendations” do you really need? Join us for a true beginners’ overview of Facebook, Twitter, and LinkedIn, where we explain basic concepts, terminology, and practical ways your organization (and you!) can get started. WELCOME © 2011 Outlandos Media, LLC #REITour PANELISTS: Nakia Matthews, Media Production & Technology Coordinator, National Disability Institute & Kate Bradley Chernis, CEO, OUTLANDOS MEDIA/Consultant, National Disability Institute’s Real Economic Impact Tour National Disability Institute’s Real Economic Impact Tour 2011 Mayor’s Leadership Academy THE BIG THREE 101: FACEBOOK, TWITTER & LINKEDIN FROM THE BEGINNING

INTRODUCTIONS © 2011 Outlandos Media, LLC THE BIG THREE 101: FACEBOOK, TWITTER & LINKEDIN FROM THE BEGINNING #REITour Nakia Matthews Media Production & Technology Coordinator National Disability Institute Kate Bradley Chernis CEO, OUTLANDOS MEDIA/Consultant National Disability Institute’s Real Economic Impact Tour National Disability Institute’s Real Economic Impact Tour 2011 Mayor’s Leadership Academy THE BIG THREE 101: FACEBOOK, TWITTER & LINKEDIN FROM THE BEGINNING

DEFINING SOCIAL © 2011 Outlandos Media, LLC THE BIG THREE 101: FACEBOOK, TWITTER & LINKEDIN FROM THE BEGINNING #REITour We network socially everyday – communicating with our friends, family and colleagues. National Disability Institute’s Real Economic Impact Tour 2011 Mayor’s Leadership Academy SOCIAL NETWORKING SOCIAL MEDIA The use of web-based and mobile technologies to turn communication into an interactive dialogue. SEO The process of increasing web-based visibility, a.k.a. Search Engine Optimization.

THE BIG THREE © 2011 Outlandos Media, LLC THE BIG THREE 101: FACEBOOK, TWITTER & LINKEDIN FROM THE BEGINNING #REITour Connect and share information with friends, family, and business associates. National Disability Institute’s Real Economic Impact Tour 2011 Mayor’s Leadership Academy FACEBOOK.COM TWITTER.COM Broadcast and consume in real time. LINKEDIN.COM Connect and share information with and research about business professionals.

THE BIG THREE © 2011 Outlandos Media, LLC THE BIG THREE 101: FACEBOOK, TWITTER & LINKEDIN FROM THE BEGINNING #REITour More than 50% of adult internet users have a Facebook profile Over 800 million ACTIVE users Users are the most political, trusting and giving According to a survey of over 11k nonprofits, 89% have a presence on FB National Disability Institute’s Real Economic Impact Tour 2011 Mayor’s Leadership Academy FACEBOOK TWITTER LINKEDIN.COM Over 200 million accounts 57% of nonprofits share via twitter 1 in 3 nonprofits 120 million members worldwide More than 2 million companies have LinkedIn company pages

FACEBOOK.COM © 2011 Outlandos Media, LLC THE BIG THREE 101: FACEBOOK, TWITTER & LINKEDIN FROM THE BEGINNING #REITour Your identity. Share information about yourself: Employment, Schools, Birthday, Languages, Interests Profile picture helps people identify you: old classmates, co- workers, friends of friends Another means to network for business NOTE: You can control who sees what info National Disability Institute’s Real Economic Impact Tour 2011 Mayor’s Leadership Academy PROFILE

FACEBOOK.COM © 2011 Outlandos Media, LLC THE BIG THREE 101: FACEBOOK, TWITTER & LINKEDIN FROM THE BEGINNING #REITour After creating an account, you can associate yourself with certain established groups School Place of Business Another way to identify people National Disability Institute’s Real Economic Impact Tour 2011 Mayor’s Leadership Academy NETWORK

FACEBOOK.COM © 2011 Outlandos Media, LLC THE BIG THREE 101: FACEBOOK, TWITTER & LINKEDIN FROM THE BEGINNING #REITour Person you are connected with on Facebook Family member Friend Colleague Business acquaintance They see what you share, you see what they share. National Disability Institute’s Real Economic Impact Tour 2011 Mayor’s Leadership Academy FRIEND

FACEBOOK.COM © 2011 Outlandos Media, LLC THE BIG THREE 101: FACEBOOK, TWITTER & LINKEDIN FROM THE BEGINNING #REITour a real time comment that is shared with your friends “Just finished a long run – I am dead tired!” “Anyone know a good florist in the South Boston area? I want to get my mom something.” You can also load photos, videos, or links as status updates. National Disability Institute’s Real Economic Impact Tour 2011 Mayor’s Leadership Academy STATUS UPDATE

FACEBOOK.COM © 2011 Outlandos Media, LLC THE BIG THREE 101: FACEBOOK, TWITTER & LINKEDIN FROM THE BEGINNING #REITour A “profile” for a cause, business, celebrity, place, institution, etc. Not personal Gain LIKES rather than Friends Legitimizes a business and allows you to share information with your customers/partners/volunteers on a smaller, but more frequent scale than something like newsletters/ . Increase SEO National Disability Institute’s Real Economic Impact Tour 2011 Mayor’s Leadership Academy PAGE

FACEBOOK.COM © 2011 Outlandos Media, LLC THE BIG THREE 101: FACEBOOK, TWITTER & LINKEDIN FROM THE BEGINNING #REITour Show support for a business, place; interest in a book, movie, sports team, etc. National Disability Institute’s Real Economic Impact Tour 2011 Mayor’s Leadership Academy LIKE Express interest in a status update, photo or wall post of a friend or page.

FACEBOOK.COM © 2011 Outlandos Media, LLC THE BIG THREE 101: FACEBOOK, TWITTER & LINKEDIN FROM THE BEGINNING #REITour National Disability Institute’s Real Economic Impact Tour 2011 Mayor’s Leadership Academy Okay. I got it. But… why? VISIBILITY ACCESSIBILITY

TWITTER.COM © 2011 Outlandos Media, LLC THE BIG THREE 101: FACEBOOK, TWITTER & LINKEDIN FROM THE BEGINNING #REITour The username you choose when signing up for an account – How you are identified on Twitter Want people to find you on Twitter? Make your handle memorable and relevant – adds to SEO National Disability Institute’s Real Economic Impact Tour 2011 Mayor’s Leadership Academy HANDLE/USERNAME

TWITTER.COM © 2011 Outlandos Media, LLC THE BIG THREE 101: FACEBOOK, TWITTER & LINKEDIN FROM THE BEGINNING #REITour What a post on Twitter is called Tweeting is the act of posting on Twitter National Disability Institute’s Real Economic Impact Tour 2011 Mayor’s Leadership Academy TWEET TIMELINE List of Tweets in real time

TWITTER.COM © 2011 Outlandos Media, LLC THE BIG THREE 101: FACEBOOK, TWITTER & LINKEDIN FROM THE BEGINNING #REITour Subscribing to the tweets of another Twitter account National Disability Institute’s Real Economic Impact Tour 2011 Mayor’s Leadership Academy FOLLOWING FOLLOWER A user or account that subscribes to your tweets People that want to hear what you have to say, like the info that you share, want to keep up with you/your business.

TWITTER.COM © 2011 Outlandos Media, LLC THE BIG THREE 101: FACEBOOK, TWITTER & LINKEDIN FROM THE BEGINNING #REITour Directly responding to a tweet National Disability Institute’s Real Economic Impact Tour 2011 Mayor’s Leadership Academy REPLY

TWITTER.COM © 2011 Outlandos Media, LLC THE BIG THREE 101: FACEBOOK, TWITTER & LINKEDIN FROM THE BEGINNING #REITour Reposting a tweet in it’s entirety on your account National Disability Institute’s Real Economic Impact Tour 2011 Mayor’s Leadership Academy RETWEET

TWITTER.COM © 2011 Outlandos Media, LLC THE BIG THREE 101: FACEBOOK, TWITTER & LINKEDIN FROM THE BEGINNING #REITour A way to associate your tweet and search for tweets related to a specific topic Indexing system Leverage existing topic trends Start a topic trend National Disability Institute’s Real Economic Impact Tour 2011 Mayor’s Leadership Academy HASHTAG

TWITTER.COM © 2011 Outlandos Media, LLC THE BIG THREE 101: FACEBOOK, TWITTER & LINKEDIN FROM THE BEGINNING #REITour National Disability Institute’s Real Economic Impact Tour 2011 Mayor’s Leadership Academy WHY? VISIBILITY ACCESSIBILITY SPEED

LINKEDIN.COM © 2011 Outlandos Media, LLC THE BIG THREE 101: FACEBOOK, TWITTER & LINKEDIN FROM THE BEGINNING #REITour Business Yellow Pages Online Resume Legitimizer Career Snapshot National Disability Institute’s Real Economic Impact Tour 2011 Mayor’s Leadership Academy PERSONAL PROFILE

LINKEDIN.COM © 2011 Outlandos Media, LLC THE BIG THREE 101: FACEBOOK, TWITTER & LINKEDIN FROM THE BEGINNING #REITour 1 st Qualifier Unique Human Professional Trustworthy National Disability Institute’s Real Economic Impact Tour 2011 Mayor’s Leadership Academy PICTURE

LINKEDIN.COM © 2011 Outlandos Media, LLC THE BIG THREE 101: FACEBOOK, TWITTER & LINKEDIN FROM THE BEGINNING #REITour 2nd and 3rd Top Qualifiers Elevator Pitch/Overview Succinct Think SEO National Disability Institute’s Real Economic Impact Tour 2011 Mayor’s Leadership Academy SUMMARY & SPECIALTIES

LINKEDIN.COM © 2011 Outlandos Media, LLC THE BIG THREE 101: FACEBOOK, TWITTER & LINKEDIN FROM THE BEGINNING #REITour  Extensive Experience  Innovative  Motivated  Results-Oriented  Dynamic  Proven Track Record  Team Player  Fast-Paced  Problem Solver  Entrepreneurial National Disability Institute’s Real Economic Impact Tour 2011 Mayor’s Leadership Academy TOP 10 OVERUSED SPECIALTIES

LINKEDIN.COM © 2011 Outlandos Media, LLC THE BIG THREE 101: FACEBOOK, TWITTER & LINKEDIN FROM THE BEGINNING #REITour Customize Promote Be Found National Disability Institute’s Real Economic Impact Tour 2011 Mayor’s Leadership Academy PROFILE URL

LINKEDIN.COM © 2011 Outlandos Media, LLC THE BIG THREE 101: FACEBOOK, TWITTER & LINKEDIN FROM THE BEGINNING #REITour Expand Story Compel Reinforce Brand Increase SEO National Disability Institute’s Real Economic Impact Tour 2011 Mayor’s Leadership Academy PROFILE WEBSITES

LINKEDIN.COM © 2011 Outlandos Media, LLC THE BIG THREE 101: FACEBOOK, TWITTER & LINKEDIN FROM THE BEGINNING #REITour Rolodex Insurance Ongoing Resource National Disability Institute’s Real Economic Impact Tour 2011 Mayor’s Leadership Academy NETWORK

LINKEDIN.COM © 2011 Outlandos Media, LLC THE BIG THREE 101: FACEBOOK, TWITTER & LINKEDIN FROM THE BEGINNING #REITour National Disability Institute’s Real Economic Impact Tour 2011 Mayor’s Leadership Academy GROUPS Expand Story Increase Network Eliminate Hoops

LINKEDIN.COM © 2011 Outlandos Media, LLC THE BIG THREE 101: FACEBOOK, TWITTER & LINKEDIN FROM THE BEGINNING #REITour Legitimize Your Work Do Unto Others Advertise Success National Disability Institute’s Real Economic Impact Tour 2011 Mayor’s Leadership Academy RECOMMENDATIONS

LINKEDIN.COM © 2011 Outlandos Media, LLC THE BIG THREE 101: FACEBOOK, TWITTER & LINKEDIN FROM THE BEGINNING #REITour Expand Story Provide Value Prove It Increase SEO National Disability Institute’s Real Economic Impact Tour 2011 Mayor’s Leadership Academy STATUS UPDATE

LINKEDIN.COM © 2011 Outlandos Media, LLC THE BIG THREE 101: FACEBOOK, TWITTER & LINKEDIN FROM THE BEGINNING #REITour National Disability Institute’s Real Economic Impact Tour 2011 Mayor’s Leadership Academy COMPANY PROFILE SEO Expand Company Story Maximize Effort

LINKEDIN.COM © 2011 Outlandos Media, LLC THE BIG THREE 101: FACEBOOK, TWITTER & LINKEDIN FROM THE BEGINNING #REITour Expand Company Story Support Brand Increase SEO National Disability Institute’s Real Economic Impact Tour 2011 Mayor’s Leadership Academy PRODUCTS & SERVICES

LINKEDIN.COM © 2011 Outlandos Media, LLC THE BIG THREE 101: FACEBOOK, TWITTER & LINKEDIN FROM THE BEGINNING #REITour National Disability Institute’s Real Economic Impact Tour 2011 Mayor’s Leadership Academy WHY? VISIBILITY ACCESSIBILITY

QUESTIONS © 2011 Outlandos Media, LLC THE BIG THREE 101: FACEBOOK, TWITTER & LINKEDIN FROM THE BEGINNING #REITour National Disability Institute’s Real Economic Impact Tour 2011 Mayor’s Leadership Academy THANK YOU!