Facial mask: GROUP 10. Structure Assessment of the business environment Marketing plan Summary Description and ownership Part 1 Part 2 Part 3 Part 4.

Slides:

Advertisements

Similar presentations

Acquire foundational knowledge of marketing-information management to understand its nature and scope Marketing Indicator 1.05.

Advertisements

Promotional Concepts & Strategies

Card vending machines BY GROUP 9. Project Profile The project is to bound card and vending machines to provide foods for students in the ten universities.

Marketing Is All Around Us What You’ll Learn . . .

Developing a foundational knowledge of PRICING to understand its role in marketing Unit 4 Objective 4.07.

Source: Google Post-Holiday Learnings for 2011 Shopper Marketing Q3 Report: Learning What Motivates Shoppers What helps all shoppers make a purchase decision?

Building Customer Relationships Through Effective Marketing

Exchange: the act of voluntarily providing a person or organization something of value in order to acquire something else of value 1.

Introduction To Marketing

Principles of Marketing

Marketing is All Around Us

Pricing Strategies Calculating the selling price for the product/service calls for the business person to don two hats! That of marketer, and that of.

Marketing Mix, Planning & Objectives

{ Marketing Principles Chapter 1. the activity for creating, communicating, delivering, and exchanging offerings that benefit the organization, its stakeholders,

GCSE Business Studies Marketing Mix - Promotion. Activity With the person next to you, list all of the methods that you can think of that businesses use.

Facebook: First Name- Missgrogan Last Name-YourTeacher.

IDENTIFY AND MEET A MARKET NEED

Placement strategies. Placement A channel of distribution comprises a set of institutions which perform all of the activities Utilised to move a product.

Marketing and Distribution

IDENTIFY AND MEET A MARKET NEED

Marketing Part 1 Indicator 1.04 – Employ marketing information to develop a marketing plan.

WF Marketing Part 1 Indicator 1.04 – Employ marketing information to develop a marketing plan.

Goal 1: Define marketing and the marketing process.

Marketing and the Marketing Concept 1.1

Kotler / Armstrong 11e, Chapter 1

 There are many definitions of marketing. The better definitions are focused on customer orientation and the satisfaction of customer needs.

Marketing Basics Chapter 10-1.

Marketing. Marketing Activities Buying – Obtaining a product to be resold; involves finding suppliers that can provide the right products in the right.

Chapter One Marketing: Managing Profitable Customer Relationships.

Pricing Agricultural Products and Services. Next Generation Science / Common Core Standards Addressed! CCSS. ELA Literacy. WHST.11 ‐ 12.9 Draw evidence.

The Marketing Plan Business Organization and Management Chapter 10.

Marketing Basics. Marketing  Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings.

Marketing Chapter 1 Review for TEST PLEASE PAY ATTENTION.

MARKETING. Standards… BCS-BE-36: The student demonstrates understanding of the concept of marketing and its importance to business ownership. BCS-BE-36:

MGT-519 STRATEGIC MARKETING AAMER SIDDIQI 1. LECTURE 22 2.

Chapter 10 Marketing.

Price.  Price is what is charged by the supplier to the consumer  Can be a deciding factor in a consumer choosing your product over you consumers 

Marketing Goods and Services

CHAPTER 1 Marketing: Creating and Capturing Customer Value Objective: Introducing the basic concepts and philosophies of marketing.

Advertising and Sales Promotion ©2013 Cengage Learning. All Rights Reserved. Chapter 3.

For use with Shapiro, Wong, Perreault, and McCarthy texts. Copyright © 2002 McGraw-Hill Ryerson Limited. Chapter 17: Pricing Objectives and Policies.

Develop a foundational knowledge of PRICING to understand its role in marketing 4.07.

Developing a Marketing Plan

D. Marketing a Small Business 6.00 Explain the fundamentals of marketing in a small business Explain marketing and its importance.

Course standard BMA-IBT-5

Product Characteristics Features Attractiveness Uniqueness Innovation Benefits Customer experience Customer satisfaction.

Sports and Entertainment Marketing I Explain the basic concepts of marketing.

Marketing identify, anticipate & satisfy consumer wants and needs - profitably Overall Aim of Marketing:

Marketing & Sales – 3rd Hour

1 Marketing-Chapter 9 The Marketing Strategy Newsline: Is EVERYONE ever your target market? Let’s read Newsline on p. 218 Why was Croemers able to succeed.

Chapter 1 MARKETING IS ALL AROUND US. The Scope of Marketing Marketing is activity, set of institutions, and processes for creating, communicating, delivering,

CHAPTER 11 MARKETING AND DISTRIBUTION. LEARNING OBJECTIVE I can identify what marketing is and the important role it plays in selling products.

Marketing Management.  According to Phillip Kotler marketing management is the process of planning & executing the pricing, promotion & distribution.

Marketing: Managing Profitable Customer Relationships Presented by Mr. Ahmed El Seddawy AASTMT.

Unit 1 The World of Marketing Chapter 1 Marketing Is All Around Us Chapter 2 The Marketing Plan.

D. Marketing a Small Business 6.00 Explain the fundamentals of marketing in a small business Explain marketing and its importance.

TRAINING OF TRAINERS (TOT) FOR UWEZO FUND MANAGEMENT COMMITTEE ON MARKETING AND MARKET ACCESS MODULE.

Marketing September 16, Notes - Marketing Mix Marketing Mix Activity.

Marketing Marketing Basics Develop Effective Products and Services Price and Distribute Products Plan Promotion.

FHF McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All rights reserved.

Chapter 20 – Nature and Scope of Marketing 1. Importance of Marketing For the economy to work well, producers and consumers need information to help them.

D. Marketing a Small Business

Aim: How can we identify the 7 marketing functions?

UNIT-IV - PRODUCT PRICING Objectives of Pricing

What is Marketing? Marketing is societal process by which individuals and groups obtain what they need and want through creating, offering and freely.

D. Marketing a Small Business

Chapter 10 Marketing.

Presentation transcript:

Facial mask: GROUP 10

Structure Assessment of the business environment Marketing plan Summary Description and ownership Part 1 Part 2 Part 3 Part 4

Part 1

Description Our products are safe and effective. Our people are enthusiastic and professional. Choosing us, you will have time, place, information, service utilities. Sexy is the first facial mask brand established in SCNU, in You deserve to be sexy.

Ownership A limited liability company Board of directors Lily, Joyce CIO Enrica Secretary Jenny CFO Becky CEM Christine CEO Blair

Part 2

Marketing research A research on facial masks on the Internet Paticipants: 64 college females Major: 7 from Science 27 from Foreign Language Study 30 from Art, Economy and Management Grade: 56 freshmen School: mainly in SCNU

Economic environment Customer: Experience of using facial masks: 82.81%(53 people) ---A growing need among female college students Better purchasing power Potential customers: Friends Policy: government encouragement

Industry environment Competitors 1.Mannings in Yaohe Square Rack: mainly Chinese brands(eg. Atitude Natural) popular brands (eg. MG ） 2.Watsons in Tianyu Square Watsons facial masks cover nearly half of the racks Major brands:" 我的美丽日记 " " 相宜本草 " MG Garnier 3.Gialan in Gangding major brands: AUPRES L'Oréal " 资生堂 " Olay NIVEA MG(in Watsons) 我的美丽日记 (in Watsons) 10RMB/piece at least 69RMB/box of 6 pieces mostly 15RMB/piece 10RMB/piece at least 64RMB/box of 8 pieces mostly 15RMB/piece

Industry environment Problems: Monopolization of certain brands (eg.MG & " 我的美丽日记 " ) High price in average Extra cost for transportation Disturbance from saleswomen Bad after-sales service Failing to meet the need of college students

Part 3

Target market As we all know, females pay more attention to skin care and are more willing to spend time and money on it. Sexy targets at female college students

Product characteristics We launched The Four Seasons Series Mask, you can choose the most suitable one in different season.

Product characteristics Draw impurities, blackheads and excess sebum out of the skin Remove wrinkles, age spots, sagging skin, fine lines and dry skin Provide intensive moisturizing and soothing care to dehydrated, overstressed skin. Moisture Whitening Skin firming

Distribution Direct selling: student agents & commission Mail-order service Virtual store on Taobao

Pricing strategies Penetration strategy: low price Odd pricing strategy: 7.99RMB Price lining strategy: Whitening7RMB Moisture8RMB Skim firming9RMB Nonprice strategies: Add value : Deliver to your dormitory Educate customers: Hold some lectures Establish relationships: Keep customers’ shopping record,set up clubs

Promotion Discounts on special days or for loyal customers Sampling Buy ten get one free Apply a membership card and you can accumulate certain points for free masks Follow-up to establish long term relationship and obtain repeated orders

Part 4

Summary Sexy always focuses on satisfying our customers’ needs. It aims at not just achieving one of the best brands, but providing the best products and service. You deserve to be sexy.

THANK YOU 3MINS Q&A GROUP 10