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Glassware sets the stage: Beer Style Drinking Occasion Setting Glassware engages the senses: Shape and size impact the beers tastes and aromas Glassware sets the stage: Beer Style Drinking Occasion Setting Glassware engages the senses: Shape and size impact the beers tastes and aromas

Suggestions for beer and food-tasting events: Show a range of glassware and beer styles Get input from the chef Have fun and be creative Suggestions for beer and food-tasting events: Show a range of glassware and beer styles Get input from the chef Have fun and be creative

Always pour high-quality beer into a beer-ready glass Enhances eye appeal and taste Improves profitability Always pour high-quality beer into a beer-ready glass Enhances eye appeal and taste Improves profitability Prepare the Glass

Can create flat beer Cause bubbles to stick to sides of glasses Create a false head which rapidly dissipates the head of foam Can cause an off taste Can create flat beer Cause bubbles to stick to sides of glasses Create a false head which rapidly dissipates the head of foam Can cause an off taste Improperly Cleaned Glasses

Fresh beer tastes … Crisp Clean Flavorful Store in a cool, clean, dark, dry environment to keep it fresher longer Fresh beer tastes … Crisp Clean Flavorful Store in a cool, clean, dark, dry environment to keep it fresher longer Serve It Fresh

Pour it straight down the middle to create agitation: Allows the carbonation to escape and carries aromas to your nose Produces a tight and proper head of foam Enhances flavor Pour it straight down the middle to create agitation: Allows the carbonation to escape and carries aromas to your nose Produces a tight and proper head of foam Enhances flavor Pour It Right

Unlike wine, beer must be swallowed to experience the proper balance of sweetness versus bitterness Experienced Beer Tasters Swallow Their Beer

Flute Tulip Snifter/ Goblet Mug/Stein Pilsner

Glass SuggestionWhy? Anheuser-Busch Serving Ideas Elegant look Long and narrow design maintains carbonation and showcases sparkle Moves bouquet upward Historically served with light lagers Light lagers –Michelob ULTRA Room to swirl and support large, foamy head Wider body design showcases fuller body/malt character Historically served with Belgian and British ales American-style dark lagers –Michelob AmberBock Classic English-Style Pale Ale –Michelob Pale Ale Opens up malt and sweetness of full-bodied beer Historically served with full-bodied ales and heavier style lagers Robust Porter –Michelob Porter Flute Tulip Snifter/ Goblet

Glass SuggestionWhy? Anheuser-Busch Serving Ideas Traditional toasting glass Historically served with dark lagers, Muencheners and Marzens German-style Maerzen/Octoberfest –Michelob Marzen Shaped to channel hop aroma to the nose Showcases the color and clarity while capturing head retention Historically served with pilsner-style and other lager beers American-style premium and light lagers –Budweiser, Bud Light, Bud Select, Michelob, Michelob Light, Michelob ULTRA Amber German-style pilsner beers –Becks, Becks Light Mug/ Stein Pilsner

Pub Tumbler Weiss Chalice

Glass SuggestionWhy? Anheuser-Busch Serving Ideas Versatile glass, designed for durability and stacking Historically served with stouts, porters and English ales Variety of beers Stouts English-style ales –Bass, Boddingtons German-style pilsner beers Cross between a pint and a Weiss-shaped glass Historically served with lagers and English pale ales American-style premium and light lagers –Budweiser, Bud Light Large in size, designed to hold volume and fluffy heads Capture the fruity aromas of wheat beer Historically served with Hefeweizens and wheat- style beers Seasonal Wheats or Widmer Hefeweizen Pub Tumbler Weiss

Glass SuggestionWhy? Anheuser-Busch Serving Ideas Narrow lip allows for a tight, pristine head Stem offers a place for the thumb and forefinger to keep the beer from warming as its consumed Perfect for demonstrating the nine-step Belgian pouring ritual European-style pilsners –Stella Artois Width of the bowl is ideal for appreciating the beers color and subtle aromas High stem allows for elegant presentation of classic Belgian Abbey beers Belgian-styles –Leffe Blonde, Chalice