News On The Go! How NewsHunt reached 1 Crore Downloads ? INDIAN LANGUAGES!!

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Presentation transcript:

News On The Go! How NewsHunt reached 1 Crore Downloads ? INDIAN LANGUAGES!!

Landscape: Print Media: Local Languages Dominate! Readers (Millions) Need for Local Language and Local Content is much bigger than English and Generic Content.` India’s English Literacy is 8-10% Vernacular Language Literacy is 65% Available on NewsHunt

NewsHunt Coverage across India

NewsHunt : Handsets and Platforms Launching Shortly Java NOKIA S40, Samsung, SonyEricsson, LG, etc… Symbian NOKIA S60, Others… Blackberry iPhone From $40 Phone to Smart Phone, to Mobile Computers Android

Usage of News & Video Mobile Apps: Total Minutes

6 Unicode Character Encoding UnicodeUTF FFFF xxxxx-xxxxxxxx-xxxxxxxx UnicodeUTF FFFFxxxxxxxx-xxxxxxxx FFFF110110yy-yyxxxxxx xx-xxxxxxxx UnicodeUTF F0xxxxxxxx FF110xxxxx 10xxxxxx FFFF1110xxxx 10xxxxxx 10xxxxxx FFFFF11110xxx 10xxxxxx 10xxxxxx 10xxxxxx FFFFFF*111110xx 10xxxxxx 10xxxxxx 10xxxxxx 10xxxxxx FFFFFFF* x 10xxxxxx 10xxxxxx 10xxxxxx 10xxxxxx 10xxxxxx ए = F ए = 09-0F ए = E0-A4-8F UTF F = UTF-8 = = E0-A4-8F UTF-16BE = 09 0F UTF-16LE = 0F 09 UTF-16 is backward compatible to UCS-2 UTF-8 variable length, multi byte format. UTF-8 is backward compatible with 7 bit ASCII U :: U+10FFFF requires 21 bits (marked x below)

7 Text Rendering … {U+0915, U+094D, U+0930, U+093F, U+0915, U+0947, U+091F} {Letter K, Half Indicator, Letter R, I matra, Letter K, E matra, Letter T} This needs to be composed to group of Akshars {{0x915,0x94D,0x930,0x93F},{0x915,0x947},{0x91F}} which is {{Unicodes forming kri},{unicodes forming ke},{unicodes forming T}} Each Akshar needs to be mapped to visually ordered sequence of glyph indices within font And then this glyph sequence is drawn

Chandu Sohoni