Tour & Taxis - 14 & 15 March 2014

[PIAS] Group  Founded in 1982 by Kenny Gates and Michel Lambot  Belgian company (headquarters in Brussels)  Biggest independent Record Label in Europe  250 collaborators worldwide  An international network

 Established in 2008  Unique live music events for 500 to people  One off locations  Paris, Amsterdam, Brussels, Madrid, Berlin, Dublin  Brand activation opportunities around artist and performances  Cutting edge technology activations What is [PIAS] Nites ?

From the intimate [small events]  Monthly/Bi Monthly club events in established clubs  2 to 3 acts on the bill  Focus on showcasing new and emerging talents  Intimate pre-album release show by established artists

to the EXTREME [1 BIG /YEAR]  Every year in Tour & Taxis (Brussels) and other cities in Europe  Up to people/day  Eclectic mix of artists  Special locations, incredible artists & experiences, lifetime memories

They have performed at [PIAS] Nites

45%55% 6% 8% 7% 8% 21% 6% 9% 6% 3% 8% Target audience Abroad: 10%  yo  Passionate about music and technology  Open-minded party people  Higher income than average

[PIAS] controls the bars Pouring rights fully available

Strong media partners Total value > €

Strong marketing campaigns  > € postering investment in small and big formats  > flyers  > subscribers to our newsletters  Ads on Facebook, Google, YouTube, …  Pure FM and Studio Brussels broadcasting and interviewing artists live  Marketing campaigns with Fnac, Ticketnet, Sherpa, Skynet, …

Brand opportunities  [PIAS] maintains a unique relationship with the performers  Content creation and transmission  Bespoke production opportunities  Artist presence, backstage, interviews, meet & greet  Unlimited opportunities to present and activate new technologies  [PIAS] Media provides technology and music strategy for brand partners

Case Study: Vedett What [PIAS] developped Take a picture in the Vedett Automatic Studio and find it instantly on Facebook Vedett briefing Think out of the box

Case Study: ING What has [PIAS] designed Communication with prospects before, during and after the event On site, subscribe on our computers in a relax zone area inside a Lion cage, get 2 free tracks and try to win a signed guitar by all artists ING briefing Get people to subscribe to ING online bank account after the event. Make data collection an enjoyable part of the event

Other sponsor activations Vedett Take up the challenge and try to beat your friends at Vedett ping- pong ! Lotto Win a VIP package and experience [PIAS] Nites like a millionaire !

Sponsor visibility WRISTBANDSSCREENSCUPST-SHIRTS Extended branding opportunities including TOKENS

VIP Area THE PLACE TO BE for our partners, VIPs, artists and journalists. Info & table booking :

Sponsor Package Price: €  Sectoral exclusivity  Logo on flyers, posters, website, mailings, …  On site visibility and/or location for activation  50 regular tickets and 20 VIP tickets / day  15% discount on extra tickets

 Logo on print campaigns & 3m² banners : €  Logo on wristbands : 3000€  Logo on T-Shirts : 3000€  Ads on giant screens (min 5x / night) : 2000€  Logo on drink tokens : 2000€  Logo on reusable cups (1 color) : 4000€ Options

Contact PROMOTER Alexandre PINCHART +32 (0) SPONSORING MANAGER Lorenzo SERRA +32 (0)