Techniques for Effective Alcohol Management TEAM Coalition

An alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities.

TEAM Coalition Members

Strategic Partners RADD: The Entertainment Industry’s Voice for Road SafetyRADD: The Entertainment Industry’s Voice for Road Safety IACP: International Association of Chiefs of PoliceIACP: International Association of Chiefs of Police NSA: National Sheriffs’ AssociationNSA: National Sheriffs’ Association SMA: Stadium Managers AssociationSMA: Stadium Managers Association SUM: Soccer United MarketingSUM: Soccer United Marketing HERO CampaignHERO Campaign GHSA: Governors Highway Safety AssociationGHSA: Governors Highway Safety Association

Hot Issue - Fan Behavior

Key Components Employee CERTIFICATION in effective alcohol managementEmployee CERTIFICATION in effective alcohol management Fan education for the designated driver programFan education for the designated driver program Alcohol service policy development, communication, and enforcementAlcohol service policy development, communication, and enforcement Employee CERTIFICATION in effective alcohol managementEmployee CERTIFICATION in effective alcohol management Fan education for the designated driver programFan education for the designated driver program Alcohol service policy development, communication, and enforcementAlcohol service policy development, communication, and enforcement

TEAM Training in Effective Alcohol Management Warning Signs of Impairment/ToleranceWarning Signs of Impairment/Tolerance Absorption Rate Factors/BACAbsorption Rate Factors/BAC Legal Liability/Reasonable EffortsLegal Liability/Reasonable Efforts Intervention Guidelines/Practice ScenariosIntervention Guidelines/Practice Scenarios ID Checking/State Laws for Responsible Alcohol ServiceID Checking/State Laws for Responsible Alcohol Service Warning Signs of Impairment/ToleranceWarning Signs of Impairment/Tolerance Absorption Rate Factors/BACAbsorption Rate Factors/BAC Legal Liability/Reasonable EffortsLegal Liability/Reasonable Efforts Intervention Guidelines/Practice ScenariosIntervention Guidelines/Practice Scenarios ID Checking/State Laws for Responsible Alcohol ServiceID Checking/State Laws for Responsible Alcohol Service

Reasonable Efforts Alcohol Service PoliciesAlcohol Service Policies Employee Training and CertificationEmployee Training and Certification Designated Driver ProgramDesignated Driver Program Alcohol Enforcement TeamsAlcohol Enforcement Teams ID CheckingID Checking Documentation of all IncidentsDocumentation of all Incidents Text and Phone HotlinesText and Phone Hotlines Alcohol Service PoliciesAlcohol Service Policies Employee Training and CertificationEmployee Training and Certification Designated Driver ProgramDesignated Driver Program Alcohol Enforcement TeamsAlcohol Enforcement Teams ID CheckingID Checking Documentation of all IncidentsDocumentation of all Incidents Text and Phone HotlinesText and Phone Hotlines

TEAM Training in Effective Alcohol Management Trainers Facility/concessionaire managersFacility/concessionaire managers 2-day certification workshop2-day certification workshop 40-question exam40-question exam 2-year certification2-year certification $600 registration fee$600 registration feeTrainers Facility/concessionaire managersFacility/concessionaire managers 2-day certification workshop2-day certification workshop 40-question exam40-question exam 2-year certification2-year certification $600 registration fee$600 registration feeEmployees All job functions interacting with fansAll job functions interacting with fans 3-hour certification training session3-hour certification training session 20 or 30-question exam20 or 30-question exam 3-year certification3-year certification $12 per certification manual$12 per certification manualEmployees All job functions interacting with fansAll job functions interacting with fans 3-hour certification training session3-hour certification training session 20 or 30-question exam20 or 30-question exam 3-year certification3-year certification $12 per certification manual$12 per certification manual

Employees Certified As of November 2008 LeagueOperationsARAMARKOther Concessions Total MLB8,16834,27011,31556,763 MLS1,0514, ,054 NBA1,7399,3251,33812,402 NFL4,62424,11410,22338,961 NHL2,73420,8373,15426,725 Other3,28216,2301,14320,655 Total17,57050,19719,55887,325

Fan Education Designated Driver ProgramDesignated Driver Program Public Service Campaign - Responsibility Has Its RewardsPublic Service Campaign - Responsibility Has Its Rewards Responsibility Promotional EventsResponsibility Promotional Events Designated Driver ProgramDesignated Driver Program Public Service Campaign - Responsibility Has Its RewardsPublic Service Campaign - Responsibility Has Its Rewards Responsibility Promotional EventsResponsibility Promotional Events

Designated Driver Program Register fans of drinking age by pledging not to drink during event, get friends home safelyRegister fans of drinking age by pledging not to drink during event, get friends home safely Usually includes a wrist band to identify as designated driver and a free soft drinkUsually includes a wrist band to identify as designated driver and a free soft drink Register fans of drinking age by pledging not to drink during event, get friends home safelyRegister fans of drinking age by pledging not to drink during event, get friends home safely Usually includes a wrist band to identify as designated driver and a free soft drinkUsually includes a wrist band to identify as designated driver and a free soft drink Promotion can also include giveaways to individuals such as a t-shirt or other “trinkets”Promotion can also include giveaways to individuals such as a t-shirt or other “trinkets” Designated driver prize drawing (winner for each game, winner of the season)Designated driver prize drawing (winner for each game, winner of the season) Promotion can also include giveaways to individuals such as a t-shirt or other “trinkets”Promotion can also include giveaways to individuals such as a t-shirt or other “trinkets” Designated driver prize drawing (winner for each game, winner of the season)Designated driver prize drawing (winner for each game, winner of the season)

Responsibility Has Its Rewards Buckle UpBuckle Up Never Drive DrunkNever Drive Drunk Always Have A Designated DriverAlways Have A Designated Driver Buckle UpBuckle Up Never Drive DrunkNever Drive Drunk Always Have A Designated DriverAlways Have A Designated Driver RHIR PLEDGE Branded PhotosBranded Photos Video MessagesVideo Messages Tickets to Future EventsTickets to Future Events Branded PhotosBranded Photos Video MessagesVideo Messages Tickets to Future EventsTickets to Future Events REWARDS

Responsibility Has Its Rewards Sweepstakes Sweepstakes encouraging fans to be designated drivers at professional sports stadiumsSweepstakes encouraging fans to be designated drivers at professional sports stadiums MLB, MLS, NBA, NFL currently participatingMLB, MLS, NBA, NFL currently participating Over 500,000 fans participated in 2008Over 500,000 fans participated in 2008 Grand prize winners attend World Series ®, MLS Cup ®, NBA Finals ®, and Super Bowl ®Grand prize winners attend World Series ®, MLS Cup ®, NBA Finals ®, and Super Bowl ® Secondary winners attended All-Star Games and Pro Bowl ®Secondary winners attended All-Star Games and Pro Bowl ® Sweepstakes encouraging fans to be designated drivers at professional sports stadiumsSweepstakes encouraging fans to be designated drivers at professional sports stadiums MLB, MLS, NBA, NFL currently participatingMLB, MLS, NBA, NFL currently participating Over 500,000 fans participated in 2008Over 500,000 fans participated in 2008 Grand prize winners attend World Series ®, MLS Cup ®, NBA Finals ®, and Super Bowl ®Grand prize winners attend World Series ®, MLS Cup ®, NBA Finals ®, and Super Bowl ® Secondary winners attended All-Star Games and Pro Bowl ®Secondary winners attended All-Star Games and Pro Bowl ®

Jill Pepper Executive Director TEAM Coalition Jill Pepper Executive Director TEAM Coalition