May 8, 2015 Tony D’Agostino Research Director, MOTT
Economic Impact of Tourism on MA Review of International and Overseas Travel to MA Summary of Canadian visitation to Mid Atlantic states, New England states and MA Focus on top Origin Provinces to Mid Atlantic states, New England state and MA
Expenditures….$18.5 BILLION Domestic $16 Billion, Int’l $2.5 Billion Volume….25 Million Domestic 22.9 Million, Int’l 2.1 Million Jobs Supported….129,400 with $3.9 Billion P/R State & Local Tax Revenues….$1.2 Billion
Domestic Visitors Origin: Top States and Regions, 2013…… 23 MILLION TOTAL Person TripsShare of all Origin State to MassachusettsPerson Trips Massachusetts7,250, % New York2,412, % Connecticut2,211, % New Hampshire1,541, % Rhode Island618, % All New England States 13,069, % All Mid Atlantic States(NY,NJ,PA) 3,688, % Source:TNS, Travels America
Int’l Travel to U.S. & MA is considered an Export !!! Travel Industry falls within SERVICE SECTOR TRAVEL is FASTEST-GROWING INDUSTRY within the FASTEST-GROWING SECTOR of U.S. Exports Int’l travel to U.S. accounted for 10% of all U.S. exports and generated a $74 Billion trade surplus
Overseas visitor data come from in-flight survey and compiled by U.S. Dept. of Commerce Canadian visitor data come from StatsCanada
Generating $29 in state & local taxes
N.J.
Ontario is basically Toronto and is analogous to NYC for domestic travel to MA
Only 20% of domestic visitors to MA came by AIR
Domestic visitors stay at friend or family just over 40% Paid Accommodations also just over 40%
Domestic visitors have higher % in ages and lower % in 19 and under ages
Domestic overnights average just under 4 nights
Quarterlies from provinces not available!!
Growth of travel to U.S. from Canada slowing…to MA???
Canadian visitor profile similar to Domestic Visitor …Purpose and length of stay are different MA competes with other New England and Mid Atlantic states Economic Impact of Canadian visitor to MA fits in between Domestic and Overseas visitor Current MA market share of top origin provinces is fairly small
Travel Spending in MA is a big business We must work it like playing a pinball machine