Baltic Training Programme Multinational marketing “Axellus AS” “Enterprise Estonia” Vita Reinalde May 2010

Basic information about me Vidzeme University of applied Sciences Faculty of Business Administration and Economics Business management

Disaster with “Coca-Cola”

1. “Axellus AS“ Nordic regionLeading supplier of health-supplements in the Based on 3 Scandinavian companies (2007): 1.Peter Moller 2. Collet Pharma 3. Danske Droge ~ 400 employees 75% sales in the Nordic countries, exports to more than 30 countries 9 home markets (Denmark, Norway, Sweden, Finland, Estonia, Latvia, Lithuania, Poland, The Czech Republic) The Health-Supplement company of the Orkla groupa Short conclusion:  They have to make their marketing messages very clear  Product value definition is very important

“Axellus AS“(2) Products

“Enterprise Estonia”(EAS) 50 different national programmes to support entrepreneurs Support programme for those entrepreneurs who want to start their business in Estonia Estonian marketing concept – to introduce Estonia as: 1.The place of interest to visit (Tourism) 2.Good place for business (investments, export) 3.Good place for studying, working, living Short conclusion:  Development of Estonia’s marketing concept  Support programmes for entrepreneurs  Importance for me

“Multinational marketing” (1) Aim before the project: To obtain marketing manager’s work in company Aim after Narva: To obtain knowledge about how works an international marketing in multinational company and to get an experience for my future plans in business sphere Aim during the placement: To get some knowledge about specific marketing spheres, like, new product lifecycle, packaging design, importance of country’s marketing concept

“Multinational marketing” (2) Tasks: 1.Meet the host-company 2. New products lifecycle 3. New packaging design ideas (Alina Wheeler “Design Brand Identity-a complete guide to creating, building and maintaining strong brands) 4. Visit to “EAS” marketing department and to get acquainted with it

Cultural awareness Work time Atmosphere at work Working space Innovative thinking Action

Future plans 1. BTP ( ) 2.Cooperation with “Axellus AS” ( ) 3.The end of studies (2012) 4.Design studies (2013) 5. My own business (2013)

Time for questions

Thank you for attention!