The approach

The environment Previous levels of resource available for inward investment not available UKTI – UK First principle Local Enterprise Partnerships– still finding their feet

The new approach Being clear and HONEST about our proposition and market testing Truly DIFFERENTIATING Investing in our “front door” Playing the “long game” – building the “VIB” relationship

The “quality” offer

Quality of life …that mixes 2000 years of history with a modern, cosmopolitan lifestyle… York is Bing’s top place most Britons want to live two years in a row Lonely Planet’s top 200 places to live

Quality of culture and creativity York Art Gallery City Screen York Picture House …the creative and media arts sector that is the fastest growing in the city… Shortlisted UNESCO City of Media Arts…

Quality people 1 st city in the UK for human resources (Municipal Journal/Local Futures Inward Investment Guide for England, 2013) 2 nd city for talent (Santander Towns and Cities Survey, 2013) 7 th highest skills levels in the country (Cities Outlook, 2013)

Quality business destination DomainRanking Human Resources 1 Quality of Life1 Business and enterprise 5 Growth in business stock 5 Skills3 Labour market1 Municipal Journal … Top 5 places to invest Local Data Company, th lowest vacancy rates

Quality of economic growth Private sector jobs growth – top in the region – 20% from 2010 to 2012 Economic growth set for 63% by 2030 (GVA), versus 59% nationally Employment growth (FTE) set for 13% by 2030, versus 8.7% nationally

Quality of demand Projected demand of 250 homes per annum and 164,000 m 2 of commercial space by 2030 Current backlog of housing demand (affordable – almost 4,000; new homes – 5,000) and B1a office demand

Quality of ambition Top UK city economy (currently 4 th )* Top 10 European city economy (currently 12 th ) Most digitally connected city in Europe …by 2015 *Based on set of Huggins Competitiveness Indicators (2013) **Based on proxy of above indicators as for European medium sized cities

Quality of service A clear front door for incoming and indigenous investors A “package of support” in finding premises, workforce and support locally “Red carpet” service for welcoming our incoming investors

The example

The Hiscox example October 2011 – local agent receives inquiry November 2011 – initial pitch Winter/Spring 2011/12 – extensive business case work and business engagement Summer 2012 – announcement January 2013 – temporary offices 2015 – opening of flagship Northern offices Local Agent CYC and Chamber initial pitch Existing business engagement CYC teams working alongside Hiscox teams