Jason Elkins Managing Partner Transparent Social Media
Jason Elkins – Managing Partner Direction, Sales and Marketing Ricky Voltz – Partner Operations, FBML Coding, Project Management Mailynne Calvin – Key Staff Content, Writing, Marketing, Customer Support Josh Brown – Key Staff Design, Product Support
Custom Facebook Fan Pages and Apps Strategy Support Education
Facebook (MySpace, Friendster, etc.) Twitter - microblogging YouTube – video sharing LinkedIn – professional networking FourSquare – check-in Flickr - photo-sharing sites Quora – Q&A services Wikipedia – Collaborative information Yelp - Reviews
50 Million is the magic number.
Conversation Engagement
600 million 50% login 130 friends 700 billion minutes per month
Facebook Algorithm
Old Paradigm vs. New Paradigm 4000 Message a Day
Old Paradigm Folks Use Internet Like This: ◦ Controlled Mediums ◦ One-Directional ◦ Corporate ◦ Distant
New Paradigm Folks Use Internet Like This: ◦ Transparent ◦ Informal ◦ Collaborative ◦ Conversational
Use the {Status5P} Technique Projects Pictures People (who are you working with) Places Post a question
Lead!
Posts a New Ball (Project)
27 - Photo - Question - Timeliness
Engagement
Places
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34 Engagement
Promote Your FRIENDS!!!!! First Date Questions (Brandon Frazier) Testimonials Contests Fan of the Week Donations Give Away
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Consistency is as important as Engagement! Often Grid Spread out
Tagging is an Art Form ◦ Tag Friends/Photos ◦ Tag Locations if they have a page ◦ Tag People – 8000 Rule
Engagement Exposure to Industry leader and Exposure to his network of followers
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Events Upcoming Projects New Products/Services ◦ Pre – During – Post (3 Posts)
Always: Picture Respond ‘Prosonal’ Consistency
Never Never respond angry to an angry Fan Never JUST talk about your business. Never be afraid to post SOMETHING.
Custom Pages ◦ Capture leads (DING DING DING) ◦ Sell items on Facebook ◦ Promote your services ◦ Capture s ◦ Schedule Services ◦ Display Videos ◦ Embed PayPal ◦ Embed Messages, Podcasts, Sermons ◦ Embed a book or chapter ◦ Embed Downloadable Items (Papers, Pamphlets, Photos) ◦ Redemption Programs
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126% increase in New Page Likes 18% increase in total Page Likes Over 671,000 gross impressions (an increase of 93% over the previous month) Over 5,900 total page interactions. Over 900 total consumer commitments to buy the product (before it is available) totaling over $185,000 of gross sales 300 Followed Through 30% Redemption rate $58,500
Interact with your audience – don’t just tell facts! If it is a business I would give a referral to Business I frequent. Because I know someone For a business - because I'm interested in their 'deals.‘ A product or service that is valuable ***FRIEND suggested also. Do not look for them on my own. Believe in their ‘cause’.
Regular Negative Updates Trash Talk (Foul Language) Complaining Political/Religion Spammer (all about me) Over Posting Any of the Below: ◦ Spamming my wall with their crap. ◦ Tagging me in their 2011 Calendar. ◦ Creepy profile picture. ◦ Logo as their picture. ◦ Complaining about their life/job all the time.
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Frequency – Remember Facebook is About Activity and Engagement Tools ◦ Tagging ◦ Photos ◦ Videos ◦ Notes ◦ Promote Your Friends ◦ 3 to 1 Ratio For Business ◦ Customized Pages
Jason Elkins Managing Partner Transparent Social Media