MacCharger Patrick Gormley, Justin Lebans, Jeff Taylor, Liam MacDonald.

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Presentation transcript:

MacCharger Patrick Gormley, Justin Lebans, Jeff Taylor, Liam MacDonald

 Introduction- Liam  Macro Environment & Target Market- Jeff  Market strategy (Product, Place)- Patrick  Market Strategy (Price, Promotion) Justin  Conclusions- Liam

 A wireless MacBook laptop charging device - The product is small, compact, convenient and portable - Works for all types of Apple’s MacBook laptop computers - Comes with charging device for itself, which plugs into wall outlet

 Our team introduced this product in order to provide value to customers - Our product is valuable because… - Smart, fast technology - Convenient, small and portable - Easier to use then existing only alternative - Component to best selling laptop on the market

 Researched reactions to certain products and if the products were successful  Considered other apple products such as the iPod, iPhone and MacBook  Compatible, fast, convenient and reliable  Plan on applying these features to a computer charger  Will be sold as a top of the line product and will be highly priced  Aimed towards “well-off” consumers

 - The Business population (Business men and women around the world)  - The university/college population (University age students around the world)  - The older teenager population (High school aged students, limited)  - The everyday person population (Don’t have to be a student or work in a business to own a MacBook laptop)

 Main focus - promoting and eventually selling our product to the university and business markets  - In order to have a profitable product Secondary Focus - High school aged teens and the average everyday person markets  - Will be simply added profit to the already successful product

 Apple is the leading technology company in the world  Market strategy is to be constantly coming out with life altering technology products  Started in 2001 with the iPod mini, then again in 2007 changing the technology world with the very first touch screen phone the iPhone  Apples also concerned with keeping the customers happy by creating customer loyalty

 Wireless MacBook Charger  Reduces the pain and frustration that comes with cords and wires  The MacCharger is made up of two components.  The first component is called the ‘wall plug’.  The second component is called the ‘laptop adapter  Ranges up to 50 feet

 Technology based retail stores  Apple Store  Apple.com/Apple.ca  Free Shipping

Average cost to produce: $55.85 Sold to retailers at: $ Suggested retail price: $ Value-Based approach Market-Skimming Pricing Captive-Product Pricing Psychological Pricing

 Using the “pull method”.  Primary Media advertisements: TV and Banner ads.  Televised sporting events.  Objective: to inform and persuade the target market.  Message: explain why our product is the best.  Testimonial evidence.

 Businessmen and students  $149.98