Proprietary and Confidential © 2011 Maritz I am self-directed and enjoy freedom, flexibility, variety and choice I would like an opportunity to create my own program If I am given a goal, I want total flexibility in how to achieve it Communications Ask me, don’t tell me - show me you value my input I like messages that convey partnership and are positive, pragmatic, authentic, individualized & energetic Social I like to be connected with other “thinkers”, “innovators” and “challengers” I am interested in opportunities to contribute and connect with new people and places to meet informally Sharing stories, best practices, and opportunities to collaborate with others on ideas appeals so me Learn/Create I enjoy learning in a broad range of areas not limited to my job I seek opportunities to learn as a source of stimulation I like to create new ideas, ways of doing something and enjoy art, writing and self- expression Rewards Give me plenty of reward choices I find opportunities to contribute ideas on special projects, strategic planning and service projects rewarding Learning opportunities are also viewed as rewards 1 Employees within the Pioneers value segment prefer

Proprietary and Confidential © 2011 Maritz I appreciate programs that allow me to contribute to success that are clear and balance risk and reward I would like team recognition to keep good relationships vs. competition If I am given a goal or objective, I want the rules to be clear Communications My confidence is higher when a business strategy is in place and communicated I want frequent communication and feedback I like communication in all forms and would rather be over communicated vs. under Social I am interested in opportunities to contribute and connect as a team Being able to congratulate/recognize others also appeals so me I can’t wait for Us to succeed and then recognize Me as a contributor to Our success Learn/Create I seek opportunities to participate in events-- creating traditions and stories I like the opportunity to provide input & contribute but may not lead Rewards I find experiences that can be shared with my family very rewarding Increased learning opportunities are also viewed as rewards I like special non-expected perks like baseball tickets or hockey tickets 2 Employees within the Stabilizers value segment prefer

Proprietary and Confidential © 2011 Maritz I am rewarded by personal acknowledgement, personal time and the ability to ”pay it forward” I like the opportunity for unique learning and cultural experiences I would like an opportunity to create my own program Communications Be transparent, share the facts & admit mistakes I like face-to-face messages that are sincere and authentic Social I am interested in opportunities to meet face-to- face with smaller groups I prefer social and community environments where collaboration and contributions are respected I like to be connected to curious & intellectual individuals with common goals & passions Learn/Create I enjoy learning in social/community environments I want to choose which opportunities to learn and not be assigned I like interesting projects that are innovative and meaningful Rewards I appreciate the ability to choose on service awards I enjoy time off with my family as a reward 3 Employees within the Altruists value segment prefer

Proprietary and Confidential © 2011 Maritz I am success-minded and motivated by competition and being challenged I am rewarded by receiving high-profile projects, public recognition and status I want to choose my own goal and challenge structure Communications I appreciate frequent feedback on how I am doing Tell me how I can be more successful Challenge vs. tell me I like fact-based specific messages Social I like to be connected with “like minded” and action-oriented” people I enjoy the opportunity to share and discuss but also be in charge Competitive teams appeal so me Learn/Create I am s uccess-minded and motivated by competition and being challenged I enjoy sharing knowledge/stories I seek relevant knowledge to make me smarter and more successful I like to create and learn in smaller groups Rewards Give me my choice of reward I find opportunities to contribute ideas on special projects, strategic planning and service projects rewarding High profile projects are also viewed as rewards I would not appreciate sweepstakes 4 Employees within the Drivers value segment prefer