“Good design is Good business” Test screen “Good design is Good business” Jan Hromadka IBM Slovakia

“Good design is Good business” Jan Hromadka IBM Slovakia

“Good design is Good business” Thomas Watson Jr., IBM President (1977) Jan Hromadka IBM Slovakia

__________ © 2014 IBM Corporation

Jonathan Ive Senior Vice President of Design at Apple Inc. © 2013 IBM Corporation

© 2013 IBM Corporation

Jonathan Ive Senior Vice President of Design at Apple Inc. © 2013 IBM Corporation

Accelerated Visioning

Accelerated Visioning Focused engagement to help visualise and customer-test new ideas or concepts and develop a technical roadmap and business case for their implementation

Accelerated Visioning Accelerated Visioning is a focused engagement to help visualise and customer-test new ideas or concepts and develop a technical roadmap and business case for their implementation Part of Analyses and Design Requirements are designed as interactive Prototype Using the customer profiles and fictive personas Testing the innovative propositions Based on incremental platform understanding User needs requirements Vision blueprint Interactive prototype that demonstrate the future state Roadmap which defines the required and prioritized changes Target architecture constrains __________ © 2014 IBM Corporation

Timing and Dependences Standard waterfall Business & Technical Analyses Detailed designs Implementation Commitment Frustration

Timing and Dependences Accelerated Visioning First Operational Roll-out Outline Design Detailed Build Cycle Deploy Test Host and Manage Business & Technical Analyses – (Anchor) Detailed designs Build Test Deploy Hothouse Visualise Go live of solution to initial targeted customer base Sessions with Stakeholders and SMEs from Business and IT Review market trends and technologies Concept Investigation Technical Understanding Visioning sessions on goals, scope and customer needs Develop and customer test concepts Define technical approach and considerations Iteratively develop and customer test an interactive prototype Develop roadmap and implementation plan Identify initiatives and timelines for the Business and IT Roadmaps Develop High Level Business Case © 2014 IBM Corporation

Timeline with key activities Total elapsed duration of 9 weeks Anchor Hothouse Visualise Project Kickoff and Prep Concept Investigation Conceptual Design Prototype Development and Test Kickoff Meeting Interviews with business and IT stakeholders on scope and success criteria Confirm detailed plan and prepare for Concept Investigation workshops Agree Guiding Principles Develop and review initial personas and key customer journeys Identify real-time decisioning and analytics capabilities to be incorporated Agree high level scope of functionality Test with Customer Forum via focus groups Consider relationship to other Needs Analysis tools Identify different behaviours and UI characteristics for prototype across web and tablet devices Design initial vision wireframes and navigation flows Test lo-fidelity designs with Customer Forum and incorporate feedback Develop visual mockups of selected screens on journeys illustrating look and feel Test refined designs with Customer Forum and incorporate feedback Complete development of remaining wireframes and mockups as required Complete development of engineered prototype based on customer and stakeholder feedback so far Test prototype with Customer Forum and capture/interpret feedback Create Customer Experience Blueprint capturing all concept work and customer feedback Initial Research Technical Architecture Review existing material Collect and collate insight and experience drawn from customer experience, research and industry insight Complete Solution Outline work product Review with key IT Stakeholders Technical Definition/Enablement Select UI technology to use Set up required infrastructure for Prototype Establish test data sets and back-end systems to use in prototype Finalise which key stages of the customer journey the prototype will represent and where full integration with back end data/services will occur Begin initial development of Prototype framework Begin development of Solution Outline work product Technical Understanding Outline fit within strategic architecture and identify key technical constraints and enablers Identify available data sources/web services to be used Identify shortlist of UI technologies and platform approach Roadmap and Business Case Identify initiatives and timelines for the Business and IT Roadmaps Develop High Level Business Case Create Executive Stakeholder presentation Project Kick-Off Meeting Status reports Key Customer Forum engagement __________ Final Material Review / Acceptance

Right approach for right results Accelerated visioning consists of three steps: “Anchor” - validate and anchor the strategic objectives “Hothouse” - Accelerate the vision “Visualise” – Create a workable design that is aligned with IT strategy and timetable With four key outputs: Customer Experience Blueprint Engineered Prototype Solution Outline Business and IT roadmap with High Level Business Case Understanding of the effort required to extend and scale prototype for operational delivery __________ © 2014 IBM Corporation

“Good design is Good business” … and good business makes good friends Jan Hromadka IBM Slovakia jan_hromadka@sk.ibm.com