E-commerce using a computer(s) to support business activities. –Marketing (e-marketing) –Processing and fulfillment –Inventory management –Accounting E-Commerce – Is? Powerpoint animation notes: Click to exit.

Value for direct marketers –Credibility –Very inexpensive communication –Maintain contact with existing consumers Not necessarily used as a “marketing tool” –Still required to hit the streets E-Commerce – for Direct Marketers Powerpoint animation notes: Click after initial talking point and to exit.

Designing a website - –Accessibility –Advertising –Aesthetics –Content –Navigation –Speed –Updates E-Commerce – the Website Powerpoint animation notes: Text will scroll on its own. Click to exit.

Critical to ensure customers (potential) can easily and quickly access your web site - –Server space –Data transfer allowance –Technical support –CGI-Bin access (common gateway interface) –Up-time guarantees – accounts E-Commerce – Web Host Powerpoint animation notes: Text will scroll on its own. Click to exit.

Marketing through the web - – Promotion –Affiliate and Reciprocal Link Advertising –Pay-Per-Click Marketing through the web is one way to get the word out, but if you stick to your own catch, it may be enough to get out, find some good customers and keep them happy. E-Commerce – E-Marketing Powerpoint animation notes: Click after initial talking point and to exit.