Outsourcing Golf Course Website - -Marketing - E-commerce

Golf Industry Online Marketing Landscape  Internet?  28.8 Modems  25% of golf courses have Internet connection  5% have websites  No -marketing and eCommerce  Internet becoming marketing focal point  60% of courses have high speed connection  55% have websites  25% marketing  <10% eCommerce

2006 and Beyond and Beyond...  Full scale shift to online marketing  Website becomes Marketing Hub  Opt-in -marketing growth continues  E-commerce explodes!

Websites  Inferior Design  Outdated Technology  Difficult to update  No Hosting  No Stats Tracking  Lacks SEO Tools  No Customer Support  Professional Design  Utilizes latest website technology  Content Management System  Provides hosting  24-7 website tracking  Search Engine Tools  Customer Support Client Based Professionally Outsourced

Turn your Website Visitors into Customers eCommerce Pro Shop Gift Certificates Hot Times Online Events Specials! Coupons News Data Capture Opt-in Guestbook Tee Times

E-Commerce  Limited by Design  Unsecured Form  Sent Via  No -marketing integration  Limited Tracking  Easy to Add and Manage Products  Secured Encrypted System  Automated Order Confirmation  Full Tracking Systems  Integrates With -Marketing  Reporting Features Client Based E-commerce Professionally Outsourced

E-commerce Gift Certificates, Lessons, Events Sell gift cards, certificates, lessons, packages, clinics, memberships and pro shop items Link from websites and -marketing e-newsletters Data-Collection

-Marketing  Limited in Number of s  ISP Prohibited  Text Only  No Database Management  No Stats Tracking  No Automated unsubscribe, bounced and duplicate systems  Complies with CANSPAM Act?  No Customer Support  Professionally Design E- Newsletter  Unlimited Number of s  Multi-Database Capable  Automated unsubscribe, bounced and duplicate systems  Tracks Number of Sends, Opens, Bounces website tracking  Complies with CANSPAM  Customer Support Client Based -marketing Professionally Outsourced

-marketing Specials and eCommerce Contests, News and Information Use Photos Custom Header and Background Course Branding CAN SPAM Physical Address Unsubscribe

Industry Pricing Guidelines  Website Hosting: $50-$100  -Marketing: $125 - $300  E-Commerce: $75 - $200  Bundled Systems: $200 - $1000

End of Presentation Thank you for your time Cybergolf – Booth 4450