JESSICA TURNWALD USGA Foundation Coordinator, Fellowship & Grants

GOLF 20/20 Junior Initiative Quantify the scope of junior golf in this countryQuantify the scope of junior golf in this country Establish communication mechanisms that will enable and engage kids, their parents, and program administratorsEstablish communication mechanisms that will enable and engage kids, their parents, and program administrators Impact more kids through golfImpact more kids through golf Objectives:

GOLF 20/20 Junior Initiative Develop and maintain a global junior golf website hosting a searchable database of junior initiatives and featuring content for kids, parents and program administratorsDevelop and maintain a global junior golf website hosting a searchable database of junior initiatives and featuring content for kids, parents and program administrators Strategies:JuniorLinks.com Summits Empower local communities to assess junior golf needs and serve as a catalyst for the exchange of best practices.Empower local communities to assess junior golf needs and serve as a catalyst for the exchange of best practices.

Summit Operations Manual GOLF 20/20 Junior Initiative Timelines, Tools and Templates for organizing a Junior Golf SummitTimelines, Tools and Templates for organizing a Junior Golf Summit New Jersey (Far Hills): May 10thNew Jersey (Far Hills): May 10th Florida (Orlando): May 18 thFlorida (Orlando): May 18 th Southern California (Los Angeles): October 8 thSouthern California (Los Angeles): October 8 th Colorado (Denver): October 12 thColorado (Denver): October 12 th Northern Virginia (Reson): November 5 thNorthern Virginia (Reson): November 5 th Indiana - MidWest (): December 3 rdIndiana - MidWest (): December 3 rd 2002 Junior Summits

GOLF 20/20 Junior Initiative Quantify the scope of junior golf in this countryQuantify the scope of junior golf in this country –Nearly 1,000 junior programs –Participation from all 50 states –Active solicitation and promotion from existing junior initiatives –“Register a Program” print ads ran in industry publications –Streamlined online registration process

GOLF 20/20 Junior Initiative Engaging and impacting more kids, parents, and program directorsEngaging and impacting more kids, parents, and program directors –More dynamic visuals on homepage –More call to actions and opportunity for user participation –Tailoring content to audiences –Animated Greeting Cards –Trivia Challenge

GOLF 20/20 Junior Initiative Animated Greetings Birthday Greeting Birthday Greeting Register a Program Greeting Register a Program Greeting General Greeting General Greeting

Promotions: Build program database through online registration processBuild program database through online registration process Drive kids, parents and program directors to a informative, fun and safe site on junior golf.Drive kids, parents and program directors to a informative, fun and safe site on junior golf. Key Message: The Ultimate Junior Golf Website!Key Message: The Ultimate Junior Golf Website! GOLF 20/20 Junior Initiative

Promotional Strategies: Word of Mouth!Word of Mouth! Print Ads/FlyersPrint Ads/Flyers LinksLinks Industry PublicationsIndustry Publications Trade Shows/ConferencesTrade Shows/Conferences 30-second PSA30-second PSA GOLF 20/20 Junior Initiative