Mitt Romney February 1, 2012
Background Father was influential business man and Michigan Governor Attended Brigham Young University Attended Harvard Business and Law School, Soon founded the Investment firm Bain Capital in 1984 Defeated by Edward Kennedy in the 1994 Mass. Senate Race Successfully managed the Salt Lake Organizing Committee to host the Olympic Games in 2002 Successfully Ran for Mass. Governor in 2003 Lost the 2008 Republican Nomination to John McCain
Strategy Began immediately after 2008 Nomination loss Focus on previous success in business Focus on attacking Obama’s economic policies Has refrained from attacking his nomination opponents Has run a “defensive” and risk free nomination campaign
Strengths Largest fundraiser of all candidates Personal success in business has given his economic plans legitimacy Bi-partisan history as Mass. Governor, Navigated the Salt Lake Games into the black
Weaknesses A history of flip flopping Too much defense, not enough offense History of leaning too far to the left Religion Bi-partisan compromises
Themes Reiterate the economy Attack Obama Downplay flip flops
Primaries Iowa: Tied with Santorum Spent $132 per vote, Santorum spent $15 New Hampshire: Never in Doubt South Carolina: Gringrich victory Gringrich attacked, Romney faltered Florida: Romney victory Romney outspends Has upper hand with older voters
Support Strengths Female Voters Moderates Liberals Voters focused on “electable” candidates Weaknesses Evangelical Christians Tea Party Poor Strong Conservatives
Bibliography Clement, Scott. "South Carolina Primary Exit Polls: Five Key Factors." WashingtonPost.com. 21 Jan Web. 1 Feb Hornick, Ed. "Romney's New Mission: To Change Perceptions." CNN.com International. CNN.com, 2 June Web. 01 Feb Kim, Susanna. "Candidates Spent $12.5M on Iowa Caucus Ads." ABCNews.com - Breaking News, Latest News & Top Video News - ABC News. 4 Jan Web. 01 Feb Kuhn, David P. "Will Romney's Strengths Prove Moot Against Obama?" RealClearPolitics.com. 31 Jan Web. 01 Feb O'Brien, Michael. "Romney's Campaign Strategy Comes Under Fire From Republicans." TheHill.com. 23 Aug Web. 1 Feb Peoples, Steve. "Mitt Romney Campaign Looks Past Florida Primary 2012." TheHuffingtonPost.com. 30 Jan Web. 01 Feb Ponnuru, Ramesh. "Romney’s the One." National Review Online. 2 Dec Web. 01 Feb Sayegh, Tony. "Five Challenges Facing Mitt Romney Right Now." FoxNews.com. Fox News, 24 Jan Web. 01 Feb Schultheis, Emily. "Exit Polls: Romney Wins the Electability Argument." POLITICO.com. 31 Jan Web. 01 Feb Stanley, Tim. "Newt Gingrich Didn't Win South Carolina – Mitt Romney Lost It." Blogs.Telegraph.Co.UK. The Telegraph, 22 Jan Web. 01 Feb Wyler, Grace. "Just How Much Money Does Mitt Romney Have?" BusinessInsider.com. The Business Insider, 12 Aug Web. 01 Feb
Cohen, John, Peyton Craighill, and Scott Clement. "What’s behind Romney’s Romp? - Behind the Numbers." Washingtonpost.com. 21 Jan Web. 01 Feb