McBride plc Investor Presentation May 2007 BEHIND THE LABEL

Investor Presentation - May McBride snapshot »Europe’s leading provider of private label Household and Personal Care products »Focus on driving growth of Private Label market share »€1,000m annual revenues (1) »No. 1 in UK, France, Italy and Poland »24% return on capital employed »Asset turnover > 4 »18 factories in 7 countries and China sourcing office »Established business model - customer service, innovation, scale, efficiency, value added services, people and financial return (1) Pro forma including full year effect of Henkel private label and Dasty acquisitions

Investor Presentation - May Comprehensive range of household and personal care products HouseholdPersonal care Dishwashing - machine dish wash products - rinse aids - washing up liquid Textile washing - washing powders, tablets and liquids - fabric conditioner - anti-calc products - laundry aids Household cleaners - all purpose cleaners - room specific cleaners - toilet cleaners - bleach Air care - timed release - gels - plug-ins Hair care - shampoo - conditioner - hair sprays - styling aids Body care - bath and shower gel - liquid soap - deodorant - skin care - baby care Oral care - toothpaste - mouthwash Male grooming - shaving gel - shaving foam - after shave - men’s deodorant

Investor Presentation - May Markets - Size (€bn. M.S.P. 2006) & Growth (% p.a. since 2000) Source : Euromonitor/McBride Household Personal Care

Investor Presentation - May Private label is taking share in European markets Source: Taylor Nelson Sofres, McBride (data for years to December 2005 and December 2006) Note: Data for certain countries derived from limited range of household products

Investor Presentation - May Why is private label share growing? »Retailer concentration »Growth of discount retail sector »Retailer strategy -need to differentiate -margin enhancement »Consumer preference -quality vs price -performance vs branded products (e.g. Stiftung Warentest) »Innovation -premium -convenience -environmental

Investor Presentation - May Pro forma revenue by product category and geographic market Including full year effect of Henkel private label and Dasty acquisitions (based on results for 12 months to 31 December 2006). Revenue by geographic market is by destination.

Investor Presentation - May Pan-European presence 1 Barrow 2 Burnley 3 Middleton 4 Bradford 5 Hull 6 Coventry 7 Rosporden 8 Moyaux 9 Etain 10 Ieper (x2) 11 Estaimpuis 12 Foetz 13 Strzelce 14 Sallent 15 Solaro 16 Bergamo (x2) UK France Belgium Luxembourg Poland Spain Italy factories in 7 countries

Investor Presentation - May Strategy for growth - organic »To lead the growth of private label household and personal care products in Europe »Commercial Leadership -focus on attractive product categories : auto-dishwash, specialist cleaners, liquid detergents, air care and personal care -innovation : development of new and existing products -work with discount retailers -reinforcing category development skills »Operational Leadership -optimise customer service -continuous improvement -further drive asset utilisation

Investor Presentation - May Strategy for growth - acquisition »Focus on attractive product categories : auto-dishwash, specialist cleaners, liquid detergents, air care and personal care »Increase exposure to growing discount distribution channel »Reduce dependency on UK and France household »Strategic and in-fill opportunities »Leverage established business model and systems »Consolidation opportunity »Attractive returns available

Investor Presentation - May Acquisition of Dasty Italia SpA Dasty Italia’s main factory in Bergamo »Producer of specialist household cleaners »Private label growth in Dasty’s product categories of 5% p.a. »Strong position with discount retailers »Highly complementary customers/products to McBride’s existing Italian business »Creates clear leader in Italian private label household products »Italy now McBride’s fourth largest market »Good scope for cost synergies »Expected to enhance EPS in first full year (1) Dasty Italia acquisition financial metrics 2005 revenue: €40.4m 2005 operating profit: €3.9m Acquisition price: €29m (2) (1) Before amortisation of acquired intangible assets (2) Enterprise value

Investor Presentation - May Acquisition of Henkel’s European private label household products business (1) Before amortisation of acquired intangible assets (2) Enterprise value; £4.7m deferred consideration Chemolux factory in Luxembourg »Acquisition includes -Chemolux ADW products business in Luxembourg (45,000 tonnes per annum) -smaller specialist cleaners business in UK -German private label sales/marketing team »Significantly expands McBride’s presence in central European territories »Increases exposure to growing ADW product category and discount sector »McBride to produce Henkel branded ADW products under long term contract »Expected to enhance EPS in first full year (1) Henkel acquisition financial metrics 2006 revenue: £92.5m 2006 operating profit: £4.7m Acquisition price: £39.3m (2)

Investor Presentation - May European private label household and personal care product providers

Investor Presentation - May McBride established business model »Focus on Private Label »Use scale advantage to provide efficiency and value added services -market and consumer intelligence -category development advice -technical and product safety -fast, high quality innovation -best in class customer service »Heavy usage of SAP systems - workflow and financial »Stock replenishment and link to customer systems »Competitive advantage from quality of people, attitudes & behaviours »Strong financial position and high asset utilisation »Continuous cost management

Investor Presentation - May Continuous cost management »Purchasing strategies/alternative sources -buying long -increased sourcing from China etc »Alternative ingredients »Value engineering »Improved efficiency -reduced waste -labour productivity -capital investment -leverage increasing scale -enhancing asset utilisation »Changes to pack formats »Overhead reduction

Investor Presentation - May Financial profile Note: Figures exclude exceptional items »Historic annualised revenues of over €800m - UK 45%; France 30% »Recent operating margins of c. 6% -UK c. 9%, WCE c. 3% -Household c. 5%, Personal Care c. 8% »Growth in UK market and personal care with weak French household market and upward pressure on raw material costs »H 1 Op. Profit up 6%, E.P.S.(dil.) up 7% »Strong cash generative characteristics provide capacity for acquisitions: -In-fill : 2 UK, 1 Poland -Strategic : Dasty, Henkel

Investor Presentation - May Summary »Leading supplier of FMCG products in growing private label segment »Robust business and financial model »Clear strategy -lead growth of private label HPC products in Europe -blend of organic and acquisitive growth -focus on selected attractive product categories -enhance exposure to growing retail distribution channels -continuous improvement of operating performance -increase shareholder value »Significant future opportunities