Relationship between entrepreneurial orientation (EO) and knowledge creation (KC) GEA College, Faculty for entrepreneurship, Slovenia Franc Vidic PhD

Goals Literature review Instrument Sampling Results Vidic, 2012

Goals.. better understanding interaction between entrepreneurial orientation and knowledge creation processes impact on the company performance.... Vidic, 2012

Knowledge has to become the key economic resource and the dominant – and perhaps even the only –source of competitive advantage” (Drucker, 2009) Resource - based theory Knowledge - based theory Theory of dynamic firms capatibility The entrepreneurial society assumes the role of physical capital and entrepreneurial capital upgraded with a knowledge capital, economic growth, job creation and competitiveness in a complex environment (Audretsch, 2010) Literature review Vidic, 2012

EO, KC Entrepreneurial orientation is composed of processes, structures and habits (Lumpkin, Dess, 1996), contains the following dimensions: innovation, risk taking, proactiveness, competitive aggressiveness and autonomy (Miller, 1983; Covin, Slevin, 1991; Lumpkin, Dess, 1996). Knowledge creation – SECI process (Nonaka, 1991, 1994, Nonaka, Takeuchi, 1995; Nonaka, Toyama, Konno, 2000; Lin, Lin, Huang, 2008): (1) socialization (from tacit knowledge to tacit knowledge); (2) externalization (from tacit knowledge to explicit knowledge); (3) combination (from explicit knowledge to explicit knowledge); and (4) internalisation (from explicit knowledge to tacit knowledge). Vidic, 2012

EOKC RT CA A I P S E C I Vidic, 2012 Model H1: Entrepreneurial orientation is five dimension process H2: Knowledge creation process is four dimension process H3: Entrepreneurial orientation is in correlation with knowledge creation process

Sampling (2010/11) Sample organizations. The envelope with the questionnaire was equipped with a stamped envelope with printed return address in order to increase the response rate. Data were collected from entrepreneur or chief executive officer. Sixty questionnaires were returned to us unopened with 195 (7,8) usable questionnaires retained for analysis. Vidic, 2012

Comparison between sent and returned questionnaires according to the number of full and part-time employees Vidic, 2012

Methods Descriptive analysis (kortsis, skevnes, standard deviation) Keiser-Meyer-Olkin measure of sampling adequacy; Bartlett's test of sphericity, factors Exploratory factor analysis (maximum likelihood factoring) Confirmatory factor analysis Structural equation modeling Vidic, 2012

KC EO 0,78 RT CA A I P I C E S Vidic, 2012 Structural equation modeling

Chi sq. = 48,94 based on 26 degrees of freedom Probability value for the Chi sq. statistic is FIT INDICES CF I (comparative fit index) = 0.9 RMSEA (root mean square error of approximation) = % confidence interval of RMSEA (0.060, 0.154) NFI (Bentler – Bonett normed fit index) = 0.91 RELIABILITY COEFFICIENTS Crombach α = Reliability coeficient RHO = Vidic, 2012

Iteratively reweighted least squares solution (elliptical distribution theory). It decomposition of effect with standardized values parameter effects Notes: F1 - EO with sub-dimensions: PNT - risk-taking, PNKA - competitive aggressiveness, PNA - autonomy, PNI - innovation, PNP – proaktivity; F2 – KC with sub-dimensions: KZS - socialization, KZE - externalization, KZC - combination KZI – internalisation

Hypothesis H1: Entrepreneurial orientation is five dimension process Hypothesis H2: Knowledge creation process iz four dimension process Hypothesis 3: Entrepreneurial orientation will be in correlation with knowledge creation process SUPORTED Vidic, 2012

Conclusion Vidic, 2012