Managing Media Services: Theory and Practice William D. Schmidt Donald Arthur Rieck Managing Media Services: Theory and Practice William D. Schmidt Donald Arthur Rieck Chapter 1 Managing Media Services ETEC 579 Dr. Jason Lee Davis Adapted from a presentation by Don Gaston

Chapter Objectives History of instructional/industrial media field Seven major categories of tasks performed by media managers. Functions of a media centers Describe the purpose of Instructional development units within a media center Importance of public relations to media center and vehicles used to promote public relations.

History: In the Beginning Many events in the distant past Many events in the distant past –Earliest known form of media included pictures & drawings painted on cave walls Early advances Early advances –Stone & clay tablets to paper –Printing press 1850 – – 1950 –Pace of technology quickened –World War II (early 1940’s)

History – cont’d Toward the 21 st Century Toward the 21 st Century –Recording technology –Sputnik* –Vacuum tubes to transistors to ICs –Computers Early Audiovisual Departments Early Audiovisual Departments –1910 – first film library –1917 – first visual instruction department National Organizations and field of media in transition National Organizations and field of media in transition –1923 – Department of Visual Instruction (DVI) “In 1870, Bishop Milton Wright proposed that flight was reserved for the angels and that ‘Man has invented everything that can be invented’ – 33 years later, his sons, Wilbur and Orville, flew their airplane into history at Kitty Hawk.” “In 1870, Bishop Milton Wright proposed that flight was reserved for the angels and that ‘Man has invented everything that can be invented’ – 33 years later, his sons, Wilbur and Orville, flew their airplane into history at Kitty Hawk.” *The Russian launch of Sputnik I, the first Earth orbiting satellite, in 1957 marked the beginning of the “Space Race” and is credited with having the greatest impact on the advancement of technology of any other single event in history. *The Russian launch of Sputnik I, the first Earth orbiting satellite, in 1957 marked the beginning of the “Space Race” and is credited with having the greatest impact on the advancement of technology of any other single event in history.

So – It’s a Media Center? So – It’s a Media Center? Media Center? What is a Media Center? Media Center? What is a Media Center? Service focused facility housing… Service focused facility housing… –Various instructional materials collections, –Equipment collections, –Media development facilities, –& a trained staff

General Functions of a Media Center House instructional media and equipment collections. House instructional media and equipment collections. Facilitate integration of resources into instruction. Facilitate integration of resources into instruction. Provide technology training for center patrons Provide technology training for center patrons Provide consultation services for patrons and assist with design and production of specialized materials. Note: Although center staff may assist with curriculum delivery vehicles, the creation of curricula is the responsibility of the patron. Provide consultation services for patrons and assist with design and production of specialized materials. Note: Although center staff may assist with curriculum delivery vehicles, the creation of curricula is the responsibility of the patron.

Media Manager’s Management Responsibilities… Projects Projects Resources Resources Delivery systems Delivery systems Information Information Programs Programs –media –fiscal Personnel Personnel Public relations Public relations Instructional development Instructional development Media facility Media facility Professional development Professional development

Factors governing manner of service delivery Focus of the parent organization. Philosophy of the director. Quality of staff training. Adequacy of center funding.

Specific Functions of a Media Center Materials selection and acquisition Materials selection and acquisition Equipment selection Equipment selection Circulation Circulation Maintenance and repair Maintenance and repair Design and production Design and production Facility design Facility design Instructional development Instructional development Faculty/Staff development and training Faculty/Staff development and training Evaluation Evaluation

Media Center Public Relations A media center must make potential patrons aware of it’s services. –W–W–W–Word of mouth (The BEST advertisement comes from the center’s clients!) –T–T–T–Traditional and ‘high tech’ advertising techniques may be employed. BrochuresBrochures CatalogsCatalogs ReportsReports WebpagesWebpages Conference presentationsConference presentations MeetingsMeetings WorkshopsWorkshops PostersPosters

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