UNIT B EVOLUTION AND MOVEMENT OF FASHION 2.06 Recognize current fashion trends.

Terminology related to recognizing current fashion trends Classic Color Design Details Fad Fashion Faux Garment Hue Line

Terminology related to recognizing current fashion trends (cont.) Silhouette Style Texture Trend Argyle Corduroy Flannel Herringbone Trimmings Market Week

Terminology related to recognizing current fashion trends (cont.) Houndstooth Jersey knit Lame´ Mohair Plaid Tweed

Sources of information used to research trends Trade publications: Magazines, newspapers, books, and websites about what is current in a specific industry. –Published daily or monthly –Women’s Wear Daily (WWD), Visual Merchandising & Store Design (VM & SD)

Sources of information used to research trends (cont.) Information generally found in trade publications –Trends –Business conditions –Conventions/Meetings –Sources of supply for retailers (vendors) –Company financial reports

Sources of information used to research trends (cont.) Consumer publications: Fashion magazines, books, and websites that help consumers keep abreast of what is happening in fashion news. –Males: GQ, Details, CODE –Females: Vogue, Harper’s Bazaar, Elle, Essence, Glamour, In Style, O –Teens: Teen, Seventeen, YM, Teen Vogue

Sources of information used to research trends (cont.) Websites – – – – – –

Sources of information used to research trends (cont.) Visits to retail stores Fashion, color, and fabric services Television Movies Watching people

Researching current fashion trends Importance of researching trends –Top designers show their collections twice each year. –Editors and buyers analyze the collections for new ideas that might influence fashion direction. –Understanding and recognizing current trends is critical in planning for the future.

Researching current fashion trends (cont.) Areas of consideration for researching trends across all segments of the fashion industry –Newest styles and silhouettes –Colors for the upcoming season –Newest developments in the fiber and fabric market –Current labor prices –Location of manufacturer facilities