Analyzing the Current Situation

Today’s Discussion (Overview) Environmental Scanning and Analysis Analyzing the Internal Environment Mission Resources Offering Previous Results Business Relationships Keys to Success and Warning Signs Environmental Scanning and Analysis Analyzing the Internal Environment Mission Resources Offering Previous Results Business Relationships Keys to Success and Warning Signs

Overview Continued Analyzing the External Environment Demographic Trends Consumer Demographics Business Demographics Economic Trends Ecological Trends Technological Trends Political-Legal Trends Social-Cultural Trends Competitor analysis SWOT Analysis Analyzing the External Environment Demographic Trends Consumer Demographics Business Demographics Economic Trends Ecological Trends Technological Trends Political-Legal Trends Social-Cultural Trends Competitor analysis SWOT Analysis

Environmental Scanning Macro-environment Broad demographic, economic, ecological, technological, political-legal and social- cultural forces Micro-environment Specific groups that more directly influence performance, such as customers, competitors, channel members, partners, suppliers, and employees Macro-environment Broad demographic, economic, ecological, technological, political-legal and social- cultural forces Micro-environment Specific groups that more directly influence performance, such as customers, competitors, channel members, partners, suppliers, and employees

SWOT Strengths Internal capabilities that can help the firm achieve its goals and objectives Weaknesses Internal factors that can prevent the firm from achieving its goals and objectives Opportunities External circumstances that the organization might be able to exploit for higher performance Threats External circumstances that might hurt the organization’s performance, now or in the future Strengths Internal capabilities that can help the firm achieve its goals and objectives Weaknesses Internal factors that can prevent the firm from achieving its goals and objectives Opportunities External circumstances that the organization might be able to exploit for higher performance Threats External circumstances that might hurt the organization’s performance, now or in the future

Kodak Strengths Weaknesses Threats Opportunities Strengths Weaknesses Threats Opportunities

InternalInternal Environment (Resources)EnvironmentResources InternalInternal Environment (Resources)EnvironmentResources

Offerings (Products) What products are being offered What price points Which customer segments What is the age, sales and profit trends New products Market share Importance of each product (supplements) How does each product support the bottom line Does one product account for a large % of sales PLC can it be extended What products are being offered What price points Which customer segments What is the age, sales and profit trends New products Market share Importance of each product (supplements) How does each product support the bottom line Does one product account for a large % of sales PLC can it be extended

Business Relationships Do suppliers and distributors Have the capacity to increase volume if needed Maintain a suitable quality level Can be true partners in adding value Has the roster changed over time Is the company dependent on one partner Do suppliers and distributors Have the capacity to increase volume if needed Maintain a suitable quality level Can be true partners in adding value Has the roster changed over time Is the company dependent on one partner

Identify warning signs early

ExternalExternal Environment 1 2Environment12 ExternalExternal Environment 1 2Environment12

Porter’s generic Strategies Cost leadership Differentiation Focus Cost leadership Differentiation Focus

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