Market Performance Category 1Category 2 52 Weeks+3%+4% 12 Weeks+1%+9% CategoryCategory 2 52 Weeks+10%+18% 12 Weeks+9%+19%

Slides:

Advertisements

Similar presentations

Types of Consumer Goods Two Classification. Industrial Goods –Products designed to be used by other businesses –May be in the creation of new products.

Advertisements

Sustainability Strategies Revolution Private Label Behaviour Inflation Established Markets Deflation Impact Social Media Growth Flat Lining Global Shopper.

Whitby Chamber of Commerce Strategic Plan Discussion.

© GfK 2013 | Electric Vehicles Study – GfK Automotive | July Automotive Study: Global Position of Electric Vehicles Global Automotive, 2013.

What is Marketing (Part 2) Marketing Activities. The Main Components of Marketing Research Product Development Packaging Pricing Branding Sales Distribution.

21 st May CPC Conference Bidvest 3663 are delighted and proud to be the platinum sponsor for the CPC Conference The only consortium owned by further.

Product Specifications & Value Proposition Premium single-serve Chiquita bananas Hand selected by size & shape Consistently Ripe & Ready to Eat.

Product Packaging and Labeling

Key Findings Bexley School Lunch Parent Survey. Survey Details 4/5/2012 Bexley Lunch Survey, Preliminary Results 2 Survey created with input from Health.

Brilliant Five Justin Hammon Jonah Hontos Mohit Nayyar Jacob Johnson Sebastian Jimenez Or maybe four. Or three.

Market & Environment Michigan State University January 21, 2004 Refreshment Services.

Dr. Michael R. Hyman Conjoint Analysis. 2 What is Conjoint Analysis? Answer: Family of techniques that model choice by decomposing overall preference.

CSR Communications Strategy MBA 292C Professor Kellie A. McElhaney.

Exploiting packaging to deliver brand value World Juice 2006 Conference, Barcelona Finn M. Torjesen, Elopak Marketing EMEA.

PAGE 1 The Eco-friendly Opportunity is Huge 80% of US adults are purchasing Green products* at least some of the time What’s the attraction? –Pollution.

1 FREE FROM SURVEY 2012 Paul Campbell Julia Horlov 20/09/2012 J2451.

© Prentice Hall, 2005 Business In Action 3eChapter Developing Product and Pricing Strategies.

Colin Seymour Long Term Strategy Director, Consumer Healthcare, Great Britain & Ireland.

1 Chapter 5 Product Development. 2 In your opinion, what was the greatest invention ever? If anything could be invented, what product or service would.

Pricing Workshop. WorkshopsProposed Date Introduction workshop / The Food & Drink Sector 31 st October PR, Social Media & Events14 th November Pricing.

Mecca Cosmetica prides itself on “helping you look and feel your best”. With 25 stores across Australia and New Zealand their retail proposition focuses.

APPLIED MARKETING STRATEGIES Lecture 10 MGT 681. Marketing Ecology Part 2.

1 Segmentation & Path To Purchase Million # of households considering buying a new grill.

Consumers: Food and Nutrition Packaging

ENTREPRENEURSHIP Lecture No: 26 BY CH. SHAHZAD ANSAR.

Easy to do, maintain, and feel great providing your own produce. By: Christian Angell.

Bill Knudson, Marketing Economist MSU Product Center for Agriculture and Natural Resources Overview of Demand for Alternative Pork Products.

Marketing Research Lecture 1. MARKETING Purpose of Marketing is to allow a firm to plan and execute the pricing, promotion and distribution of products.

Key Capabilities and Services. 2 - all rights reserved © D.Y. Fox & Company Overview l D.Y. Fox & Company works with companies to generate profitable.

1 Functional strategies – Marketing Geoff Leese November 2006, revised July 2007, August 2008, August 2009.

Chiquita To Go Taking Bananas to Fresh New Places 2009.

1 Brand Decision Process Speaking to the Head and the Heart To acquire, retain, and grow customers, companies need to know how customers make brand decisions.

Chapters 9-10 Product Decisions and Marketing’s Role in New Product Development.

1 MARKETING CHANNELS Product Management Strategy Berman Chapter 8 Version 3.0.

Your Investment. Your Future. An Evaluation of the Importance to Consumers of Selected Niche Pork Attributes R Parker & Associates, Inc. / Ashcraft Research.

Adding Value to Agricultural Products. Basics of Value-Added  Value-added impact vs. farm gate value  Next stage of production  Examples of value-added.

CONNECTING ECOMMERCE MERCHANTS TO CHINA THE CHINESE EL DORADO: NEW BUSINESS FRONTIERS.

Employee Opinion Survey Results Highlights Lending Services 2012 Auth: People Research Associates Ltd Normative Values © PRA Ltd December 2012 GFS.

Agenda Who We Are… Where We Were… Where We Are Going… How We Will Get There…

Strategies in Action Chapter 7. Integration Strategies  Forward integration  involves gaining ownership or increased control over distributors or retailers.

1 Innovation in the Wine Industry Success Factors & Future Drivers Down to Earth Seminar New Prowein: 21 March 2010.

CHAPTER 14: MANAGING BRANDS OVER GEOGRAPHIC BOUNDARIES AND MARKET SEGMENTS L ecture

Ökocat Natural Cat Litter: How Healthy Pet Created a Playful New Brand August, 2014.

1. Establish overall strategy or objectives segmentation strategy must be consistent with and derived from the firm's mission and objectives, and SWOT.

TOP IMPORTING COUNTRIES PER CAPITA CONSUMPTION SOUTH ASIA 2.

Module – 2 The Rural Consumer

Copyright © 2015 Information Resources, Inc. (IRI). Confidential and Proprietary. 1 June 2015 Driving Growth of Authentic Italian in the U.S.

Chapter 5: Understanding Consumer and Business Buyer Behavior

For Your Storage Supplies and Moving Packing. About Box EM UP Services Contact Us.

1 Chapter 5 Consumer and Business Buyer Behavior.

C HAPTER – III PRODUCT/SERVICE ANALYSIS 1 Dr. BALAMURUGAN MUTHURAMAN.

1 NHTSA Public Meeting Tire Fuel Efficiency Consumer Information Research March 26, 2010 Dan Zielinski Senior Vice President, Public Affairs Rubber Manufacturers.

The Rural Customer Speaks

Developing Merchandise Plans

We at Ccash Innovations, LLC have developed a unique refrigerated multi-beverage countertop dispenser (RMBD). There is currently nothing on the market.

Pre-Purchase Processes: Need Recognition, Search, and Evaluation

NEW Bigger Bar For Bigger Sales!

Brand health check for a fashion retail brand(1/2)

© 2017 Global Market Insights, Inc. USA. All Rights Reserved Stand-Up Pouch Valves Market statistics and research analysis released in latest report: Global.

Shapley Value Regression

SAN DIAS BREWERY Q U A R T E R L Y S W O T A N A L Y S I S

Amazon brand value growth vs. Global Top 100

Point-of-Purchase Advertising

5.5 The Marketing Concept The marketing concept is the idea that consumers and competitors should be considered in every important business decision.

Departure View Glossary

The General Public Was Surveyed: Taste Comparison:

2 Questions What product do you buy regularly?

Presentation transcript:

Market Performance Category 1Category 2 52 Weeks+3%+4% 12 Weeks+1%+9% CategoryCategory 2 52 Weeks+10%+18% 12 Weeks+9%+19%

Household Penetration

Category Drivers: Our Product is #1 in Consumer Investment $12 million

Even if you are on the right track, you will get run over if you just stand there!

Some Thoughts

Branding & Investment Innovation& PACE Innovation & PACE NewSegments New Segments Partnership Consumer & Category Expertise Category Expertise

Innovation

Power of Packaging Opportunity Business Importance Growth Innovation & Leadership Category & Consumer News First to Market

Power of Packaging Packaging Drivers FRESHNESS –Desire a box that shuts, seals in freshness STORAGE SPACE –Consumer lack sufficient space in their cupboard and prefer compact and stackable boxes EASE OF USE –Convenience, easy to use packaging with minimal fuss

The right choice for Our Product The new carton format has Strong Consumer Appeal New Carton Format Current Format Overall opinion6644 Purchase Interest7252 Package Appeal9046 Innovative Design9046 Easy to open and close8644 Retain freshness of the tea7246 Convenient to use8854 Different from other brands9466 Fits with brand9056 Environmentally Friendly8470 High quality brand8660 Truly new and different from other brands7850 Has a great taste8252 Is a brand worth paying extra for6242 The new carton was strongly preferred over the current box format on all measures. Top 3 box scores: % of respondents rating product appeal an “8, 9 or 10 on a 10-point scale. Research International