Two-Dimensional DESIGN The language of Visual Communication.

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Presentation transcript:

Two-Dimensional DESIGN The language of Visual Communication

“To design is to plan and to organize, to order, to relate and to control.” Joseph Albers

The Study of Design  The Bauhaus School started in Dessau, Germany in 1919 by Walter Gropius, an architect. He brought together artisians from different training backgrounds to organize the foundation of the teachings in the school. The intention was to blend art with industry. Craftsmanship was the prime importance as well as function and beauty. In formulating this foundation criteria similar in all the classical arts emerged. These similarities were studied, written about and discussed. Thus, the basic concepts of design have evolved and are studied today as we will do in this course. How it got started

The Vocabulary of Artistic Composition  Elements  Principles  Content  Style

Elements  Line  Shape  Texture  Space  Color

L I N E The path of a moving point.

Types of Line Broken Horizontal Whimsical Curved Jagged Implies Line Diagonal Implies Shape Contour Bold Expressive

SHAPE hape is the result of a line that travels back to its beginning, an enclosed space. S

Types of Shapes Curvilinear Square Organic Circle Triangle

TEXTURE The surface character of a material that can be experienced through touch or the illusion of touch.

SPACE The interval, or measurable distance, between points or images.

COLOR The Visual response to the wavelengths of sunlight identified as red, green, blue, and so on; having the physical properties of hue, intensity, and white.

Principles of Organization  Harmony  Variety  Balance  Proportion  Emphasis  Movement

Composition  Gestalt  Abstract

Gestalt  A branch of psychology developed in the 1920’s that says visual images are perceived as unified wholes before they are perceived as parts. The need for wholeness is so great that the mind naturally seeks to find order in Chaos.  Knowledge of this phenomenon is especially useful in to artists. They can creatively control and engage the viewing audience in their art by the way in which they organize and apply the elements and principles of visual art.

This is how Gestalt works Engaging Disturbing

“Our heads are round so that our thinking can change directions.” Francis Picabia

Great Workshop!