How to Hold a Press Conference Cited from Western Organization of Resource Councils

Outline Define your goals Major steps for setting up a press conference Starting the press conference Running the press conference Press Kits 10 Steps for successful Press

Define your goals to get publicity about your efforts and problems; to get widespread media coverage to send a message to a decision maker about what you want; to get more people involved in your organization; to develop the skills of your members; to show the strength of your group. …….. 確保所傳達的資訊具有 “ 新聞價值 ”

Major steps for setting up a press conference Clearly state a good reason for holding a press conference. 事件揭露 ? 緊急事件 ? 重 要新聞議題 ? Decide what message you want to deliver through the media. (5W1H) 人事時地物 Work out the location of the press conference. (appropriate place & efficient equipment) 麥克風、電話、燈光..

Major steps for setting up a press conference Major steps for setting up a press conference (cont.) Set the date and time of the press conference, 注意記者截稿日期、注意當天是否有其他競爭新 聞 Invite the media. 記者會前一星期發公告函給媒體 記者會前兩天打電話確認是否收到公告函 記者會前一天打電話提醒出席 Invite guests. 寄發書面邀請及打電話邀請重要人物出席

Major steps for setting up a press conference Major steps for setting up a press conference (cont.) Prepare the spokesperson(s) to deliver the message. (statement + responses) Choose a moderator (facilitator). 主持人擔任的角色 : 記者離題，將主題帶回 Prepare background materials. 準備新聞稿和相關書面資料給記者 Practice roles with the members of your group. 模擬記者可能會發問的問題 what-if Prepare visual aids. 視覺資料如圖表、照片等

Starting the press conference Be ready to welcome reporters at least 15 minutes before the beginning of the conference. Meet people at the door and ask them to sign in a guest book you’ve already prepared. Give the background material and a copy of the press statement. Start the press conference on time.

Running the press conference Moderator: greetings & introduction Speaker(s): statements Questions & Answers Visual aids Moderator: Thanks TV: visual Impact Radio: audio impact Print media: verbal media Simple, powerful, quotable lines

PRESS KITS PRESS KITS ( 新聞資料袋 ) A press kit is the background materials: News release ( 新聞稿 ) Fact sheets ( 比新聞稿更詳細的實況表 ) Text of the statement Visual materials ( 視覺資料 ), such as photos Tips: Hold press kits in folders or envelopes until the end of the press conference to make sure no one leaves early, getting a jump on their competition. Read more How to Create a Press Kit How to Create an Electronic Press Kit:

Steps for successful Press 1. 2 Plan ahead 2. Ideas or message 3. Prepare props, posters, banners, a press kit 4. List of reporters 5. Write a News advisory 6. Write the statement 7. Finalize all details and write a news release 8. Call reporters and confirm their attendance 9. Arrive early to situate speakers and organize materials on the day of the press conference 10. Hand deliver copies of the news release and statements to any reporters who didn’t show up

News advisory