STEREO Media Activities Rachel A. Weintraub NASA Public Affairs Officer / TV Producer Dec. 2004 STEREO Working Group.

Slides:

Advertisements

Similar presentations

Rotary E-Learning Center - Public Relations Public Relations: The Responsibility of Each Rotarian.

Advertisements

Communication Strategy James D. Jarvis Director of Communications, PlanIt EAST.

Adam Majorosi | Profile. What I am doing Adam Majorosi | Profile What I am doing is providing CONTENT.

Wells, Moriarty, Burnett & Lwin - Xth EditionADVERTISING Principles and Effective IMC Practice1 Public Relations Part 5: Integration and Evaluation Chapter.

The Sun – Describe characteristics of the Sun (S6C3PO2 high school)

1 Architecture and Planning Strategies for Addressing Radiation, Space Weather, and Space Climatology Impact on NASA Missions Study Sponsor - NASA Office.

An Introduction to Public Relations

Cxc CHANDRA X-RAY OBSERVATORY Press Events 39 Press Events 3 Space Science Updates - Perseus Cluster: Chandra "Hears" a Black Hole - RXJ : Star Being.

Solar Energetic Particle Production (SEPP) Mission Primary Contacts: Robert P. Lin (UC Berkeley), John L. Kohl (Harvard-Smithsonian CfA) Primary Science.

Preparing Fact Sheets, Media Advisories, Media Kits, and Pitches Chapter 6.

NASA/NSTA Web Seminar: Living and Working in Space: Energy LIVE INTERACTIVE YOUR DESKTOP.

NASA and EPO Since 1996, Education and Public Outreach must be budgeted at 1-2% of NASA cost (excluding launch) For GLAST, this means around $3-4M GLAST.

We will utilize the observations and scientific discoveries of the GLAST mission to improve the understanding and utilization of science and mathematics.

+ ITALY LHC Run 2 Eleonora Cossi, INFN Communications office.

CXC Education & Public Outreach (Jan June 2002) CXC CXC EPO Scope EPO Program Scope:  Public Affairs: Space Science Updates, press releases, press.

1 Universities Space Research Association AAS January 7, 2008 Early Science Workshop Range of E&PO Office Responsibilities Public Affairs (Public Information,

A WebQuest for 4th Grade (Science) Designed by Megan Held TaskProcessEvaluation Conclusion Introduction.

STEREO Science Center SWG – Dec 2004 William Thompson NASA Goddard SFC Code Greenbelt, MD

STEREO Science Center SWG – May 2005 William Thompson NASA Goddard SFC Code Greenbelt, MD

Public Relations and Publicity Ogden - Chapter 8.

Terry Kucera Deputy Project Scientist NASA/Goddard Space Flight Center STEREO: 360° of Sun Museum Alliance & Solar System.

NATIONAL RADON ACTION MONTH National Radon Action Month Raising Awareness, Reducing Risk, Saving Lives.

Public Relations Writing

Promoting your NMTC Project. Program Extension  Promote your NMTC project and help get the program extended:  We need to make them aware that the New.

The Dangers of Solar Storms and Solar Cycles.  For every 1 million atoms of hydrogen in the entire sun  98,000 atoms of helium  850 of oxygen  360.

The Sun Chapter 29 Section 29.2 and Spaceweather.

ATLAS Outreach & Education News & Collaboration. News Reporting ATLAS progress and results to the world ATLAS Week - 11 Oct 2011S. Goldfarb - ATLAS Outreach.

Information Management Systems Engineering Office (SEO, NASA) SIT Workshop Agenda Item #24 CEOS Work Plan Deliverable # OUT SIT Technical Workshop.

Using the Media. Direct strategy, not a “media strategy” Media is not a method for winning Media alone will not determine outcome.

Choose wisely. “Do What You Love, The Money Will Follow.” “Do what you love, because that is what you will do well in.” “Do what you love, and you will.

National Aeronautics and Space Administration Goddard Space Flight Center MISSION READINESS REVIEW THEMIS Cynthia M. O’Carroll GSFC Public Affairs Office.

Training for Newcomers, 9 February 2012 Delhi Session, Jan Valerie Bahr Steinbeis-Europa-Zentrum, Germany The Network as a Brand.

1. 2 Press and media relations CPR Introductory Briefing, 18 March, Gigiri  Promotes global press coverage of urban and human settlements issues  Media.

Rachel Weintraub Public Affairs Officer & TV Producer NASA Goddard Space Flight Center More information:

Public Relations: The Responsibility of Each Rotarian.

STEREO - Solar Terrestrial Relations Observatory Mission STEREO STEREO Science Team Meeting May 2, 2005 Presented by Edward Reynolds APL STEREO Project.

D a v i d d. h e r r i n ga u g u s t 3 0, Philosophical Question: If a tree falls in the forest and no one is there to hear it, does it still.

Global Climate Change: Wildlife and Conservation Association of Zoos and Aquariums September 16, 2009 Portland, OR.

European & global networks for high-energy physics communications and outreach Arnaud Marsollier (CERN / IN2P3)

INFSO-RI Enabling Grids for E-sciencE Dissemination and Outreach John Dyer, Dissemination and Outreach Manager, TERENA EGEE 1 st.

NATIONAL RADON ACTION MONTH R A D O N: T E S T, F I X, S A V E A L I F E January is National Radon Action Month Raising Awareness, Reducing Risk, Saving.

MEDIA RELATION 5 Information Needs by Reporter: 1.Contact Information 2.Basic fact checking (spelling, name, location) 3.The company’s own spin on events.

SEC EPO III. The Sun-Earth Connection Education Forum (SECEF) 78.

Space Science MO&DA Programs - June Page 1 SS In all planetary magnetospheres, hot plasmas tend to be accompanied by radio waves. Every time we.

1 Chapter 9 Public Relations. 2 Public Relations Planning Background Situation Analysis Background Situation Analysis PR Plan Objectives Strategies Execution.

STEREO: Beyond 3D. Why the Sun? The sun provides energy for the development of life on our planet. Our orbit looks calm and peaceful, but there is nothing.

NATIONAL RADON ACTION MONTH Raising Awareness, Reducing Risk, Saving Lives.

Sunspots. X-ray solar image Solar Flair Solar Corona.

1 Dissemination and Exploitation Kick off meeting - Torino Dec 2003 Alan Gobbi.

Invitations are mailed approx 4-6 weeks prior to launch All guest activities will be outlined Driving directions and map (from local areas) Transportation.

Erik Johansson EPOG CERN 2005 Stockholm University The JPL experience.

STEREO Science Center Status Report William Thompson NASA Goddard Space Flight Center STEREO SWG March 27-28, 2007.

Delivering the Message Public Notification vs. Public Involvement Strategic Communication Public Involvement Training Class – Presented by the Office of.

NARFE Chapter and Federation Public Relations “Making it work” NARFE Chapter and Federation Public Relations “Making it work”

PAO 1 Telecon THEMIS Public Affairs Status Telecon.

David Herring NOAA Climate Program Office May 28, 2013 NOAA Climate.gov A brief overview and highlights of what’s new.

Press and Public Relations Office Process Management of information for the press Management of public relations Audience of the Office Mass media Specialized.

Space Weather William Thompson NASA Goddard Space Flight Center For Dave Webb Boston College & Air Force Research Laboratory STEREO SWG 3-5 February 2009.

The CERN Communication Group James Gillies CERN, 18 September 2008.

ATLAS Education & Outreach #Opening #Tweets S. Goldfarb – 2 Oct /10/20121.

STEREO Science Working Group Meeting Telecon No April 14.

INFSO-RI Enabling Grids for E-sciencE Dissemination and Outreach Joanne Barnett, EGEE External Relations Officer, TERENA EGEE 1.

Copyright © Allyn and Bacon 2006Copyright © Allyn & Bacon 2008 Chapter Ten: Public Relations Tactics This multimedia product and its contents are protected.

EPPCN Spring meeting 7 April 2008 James Gillies. LHC progress… Half of LHC cold or cooling. Cooldown complete mid-June First injection July Collisions.

A WebQuest for 4th Grade (Science) Designed by Megan Held Bellarmine MAT Program TaskProcessEvaluation Conclusion Introduction.

Publicity for Scientists: Best Practices from the Universe of Astrophysics Prof. Lynn Cominsky Sonoma State University.

Pulkkinen, A., M. Kuznetsova, Y. Zheng, L. Mays and A. Wold

The Solarium Experience: A permanent exhibit at the NASA Goddard Visitor Center allows visitors to witness the awe-inspiring high def imagery from NASA’s.

Scientists demonstrate a new Solar Energetic Particle warning technique using K-COR ground coronagraph data A Heliophysics science publication using ESA/NASA.

NASA, ESA Spacecraft Track Solar Storm Through Space

Presentation transcript:

STEREO Media Activities Rachel A. Weintraub NASA Public Affairs Officer / TV Producer Dec STEREO Working Group

stereo pao plan & video pao plan media / pr launch video contact info tv activities Public Affairs Plan Press Kit Web Feature Stories 8 x 11 Color Lithographs Fact Sheet Response to Queries (RTQ) Pre- and Post-Launch Press Releases Status Reports Guest Operations Guest Briefing at L-1 Video File Monthly/weekly outreach telecons with partners Public Affairs Products & Support

stereo pao plan & video pao plan media / pr launch video contact info tv activities Oct Video News Release - “Video File” and companion web page Media Training L-14 News Conference * L-1 News Conference Launch Coverage Satellite Media Tour - “Live Shots” STEREO Television Activities

stereo pao plan & video pao plan media / pr results video contact info tv activities Space Science Updates / Media Telecons / Press Conferences Press releases with Video and Web elements Web Updates w/ mission editors STEREO and the Media A tiered news strategy

stereo pao plan & video pao plan media / pr results video contact info tv activities Space Science Updates (2 to 3) Major, peer-reviewed results Less formal, more conversational than standard press event SSU held at HQ or Telecon held from scientists’ home office Accompanied by press release, web feature, video file, live shots Results from STEREO First 18 months after launch

stereo pao plan & video pao plan media / pr results video contact info tv activities Coordinated press releases: press release, video file, web feature (5 to 10) How to visualize 3-D CMEs for the public? Some methods currently exist More experiments underway at GSFC/NRL Anticipate STEREO superlatives … eg. The first 3-D imager… The best view ever of … Unprecedented warning … Better understanding of … Results from STEREO First 18 months after launch

stereo pao plan & video pao plan media / pr results video contact info tv activities Lessons from other SSSC missions Create a pipeline to the data Communication with the science team Coordinate with likely partners Anticipate results What will the visuals look like? Lessons from Polar & IMAGE The world will not wait - solar events are news that day and day of auroras Have list of contacts and backup contacts in case of news-making solar event (particularly during solar minimum Results from STEREO Developing a rapid response capability

stereo pao plan & video pao plan media / pr results video contact info tv activities Perfect for regular updates on new STEREO observations where press releases are not warranted or time is of the essence Good companion for more extensive releases Results from STEREO The web release

stereo pao plan & video pao plan media / pr results video contact info tv activities Fast-paced newsrooms may benefit more from web pages & high res. downloadable images Media expects us to have images, data immediately - web accommodates Reporters don’t travel to HQ - media telecons bring story to them with relevant resources If one scientist releases result without coordinating with partners, “feeder sites” will ruin chances for significant outreach payoff Alternately, alternative media and sites are bringing specialized stories to the masses Technology is Changing the Way We Communicate with the Media

stereo pao plan & video pao plan media / pr results video contact info tv activities Technology is Changing the Way We Communicate with the Media & Educators

stereo pao plan & video pao plan media / pr results video contact info tv activities Visualization & Animation Consortium SSSC Media/Viz ESE Media/Viz SEU Media/Viz Science TV and Film TV & Print Media Education/ DLN e-SPI Team Web Museums Stakeholders / Decision Makers e -Theater

stereo pao plan & video pao plan media / pr results video contact info tv activities cleanroom NRL, APL, GSFC Cleanroom Shoots - HD

stereo pao plan & video pao plan media / pr results video contact info tv activities SSSC Media Vis Team: Walt Feimer animation

stereo pao plan & video pao plan media / pr results video contact info tv activities SSSC Media Vis Team: Walt Feimer animation

stereo pao plan & video pao plan media / pr results video contact info tv activities SSSC Media Vis Team: Walt Feimer animation Signature 3-D science animations Pan up out of the ecliptic and show STEREO spacecraft in orbits analyzing CMEs from different angles with Earth and Mars in perspective. May eventually incorporate shock waves accelerating particles ahead of CME shock waves and such. Stereoscopic animated tour of the Sun looking at CMEs, coronal loops, flares, etc.

stereo pao plan & video pao plan media / pr results video contact info tv activities SSSC Media Vis Team: Tom Bridgman visualize

stereo pao plan & video pao plan media / pr results video contact info tv activities SSSC Media Vis Team: Tom Bridgman visualize

stereo pao plan & video pao plan media / pr results video contact info tv activities SSSC Media Vis Team: Chris Meaney animation

stereo pao plan & video pao plan media / pr results video contact info tv activities JHU Applied Physics Laboratory partners

stereo pao plan & video pao plan media / pr results video contact info tv activities JHU Applied Physics Laboratory partners

stereo pao plan & video pao plan media / pr results video contact info tv activities Rachel Weintraub NASA STEREO Public Affairs Officer SSSC TV Producer Walt Feimer SSSC Animator Tom Bridgman SSSC Visualizer

stereo pao plan & video pao plan media / pr results video contact info tv activities Questions & Comments