EMC Bulgaria Proposal for Press Conference. 2 Press conference Organizing a press conference in line with the official representation opening will increase.

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Presentation transcript:

EMC Bulgaria Proposal for Press Conference

2 Press conference Organizing a press conference in line with the official representation opening will increase the interest towards the company Objectives To announce the entering of EMC in Bulgaria To present the management of the company to media To give information on the plans of development, employment growth, corporate facts, trends on market, specialization of the company, etc. Demonstration of key projects Timing October 23, 2007 Venue Easy-to-reach business venue Hilton Sofia or other appropriate hall

3 Press conference Participants Target media All relevant journalists from IT, business, mainstream sector will be invited Company representatives Local management Foreign representatives – if possible The agency will develop a detailed scenario, talking points and list of expected questions by media and suggested answers

4 Press Conference – target media Media Dailies 24 Chasa Trud Standart Sega Dnevnik Pari Novinar Duma Monitor Telegraf Weeklies Capital Capital Light Banker Cash The Sofia Echo Tema Business Week Tema

5 Press Conference – target media IT Magazines Manager HiComm HiFi Computer Computer Bild PC World InfoWeek ComputerWorld Digital wolrd Idg.bg Digital Computri PC Magazine Personal Computer World IT Forum Technologichen dom Online BTA Tech News SeeNews Econ.bg Investor.bg

6 Preparation for the event Inviting the media Create database and target the right journalists Sending of invitations to the journalists a few days prior to the event Then follow up calls to generate interest, personal contacts and get confirmations to ensure attendance About 20 media representatives are expected to come Develop elaborate press kit (folder) Press release Corporate fact sheet, background in Bulgaria, key company projects Photos Design and production of branded folder and CD with the information Press Conference - media relations

7 Media management on-site Registration of the journalists onsite Media management onsite – coordination of the media representatives Distribution of press folders Providing photo opportunities for the media Gifts for media – to be given by assistant at the leaving of the hall Overall event coordination and supervision will be executed on site by Agency’s involved team

8 Press Conference - media relations Post event media relations Distribution of the press information to the non-attending journalists after the event Media monitoring – constantly during the execution of the project Analysis and reporting – Media coverage report, PR executive report Preparation of a press book with all articles covering the event

9 Expected results Positive media coverage on the event Established positive working contacts with media Marking of further opportunities for contacts with media – e.g. interviews, corporate profiles, etc. Contribution to the overall image of the company

10 Budget * Questions, connected with technical equipment and logistics fee will be discussed on the meeting next week

11 Благодаря Thanks Gracias Merci Danke Grazie Dank u Dziękuję Arigato Gozaimasu Eυχαριstω Teşşekürler