Marketing Strategy Website Tactics & Selling Tools for Contractors and Small Business

Feed Your Website Your Website is the Hub of Your Marketing That’s the good news & the bad news

Build a Great Site Keep the copy sparse Talk about your customer, not you on the home page Use keywords in the copy (text) Do-it-yourself sites imply your work is shoddy Put human beings on your site Start with a plan.

Do’s & Don’ts Don’t Create a Flash Site Think Your Site is Finished and Relax Write a “WOW” (Wall O’ Words) Design & Write Your Own Site Use Music Stop All Your Traditional Marketing

Do’s & Don’ts Do Use a Flash Header if You Want Use Video on Your Site (get creative) Keep Updating Your Site Regularly Insert Photos of Key People Keep Learning Direct People to Your Site Get Professional Help Collect Addresses from Visitors

Your Job is to Get Visitors to Your Site Attract the Search Engines With Educational Information (this is what a blog is for) Inbound Links (links from other websites) Internal Links (links within your website) Frequent Changes to the Site (like a blog) Professional Search Engine Optimization

Internal Links

To Get More Government Work Customize Your Website To Speak to Government Buyers 1.Create A Page On Your Certifications 2.Create A Separate Capabilities Statement Page 3.List Your Teaming Agreements 4.Identify Your Industry Codes 1.NAISC Code 2.DUNS Number 3.CAGE Number 5. List Your Product Service Codes (PSC) & Federal Supply Codes (FSC) 6. Create a Page on Your OSHA Training Certifications 7. List Your Construction Related Association Memberships 8. List Your Experience Modification Rate (EMR) 9. State Your Bonding Coverage

Drop By Our Booth For a Copy All the links and resources in one convenient place.

Press Release Media PRWeb (link to your site) WebsiteArticle Directory Submission to an Editor Blog (link to your site)Book Newsletter(link to your site) Start pumping out info!”

Write For Your Association

Be Sure You Are On Local Directories and Social Media “Order more inbound links!”

Join Hootsuite “Order more inbound links!”

Your Next Job is to Build Relationships Build a Database of Contacts in the Real World

Your Next Job is to Build Relationships Put This On Your Website Call us to set up a free trial account with Constant Contact

Start Communicating With Your Contacts

Drop Your Hook Where the Fish Are Biting

Track Your Visitors Call Us set this up!

Keep it Real. Look Professional (logo, shirts, biz cards, truck signs) Put Out Signs Wherever You Do a Job! Network, Network, Network! Create Deals!

Have Fun!

Call Us at for More Info! Visit Our Booth at Subs for Subs