Pittsburgh Film Office Project Janeen Atkins Steve Auterman Jon Rosenson Susan Sobkowicz with Dawn Keezer & Rick Munroe LDI VII July 13, 2000

What Film Office? 53 feature & TV films made in SWPA. Over 300 people make their living from the local film industry. The Pittsburgh Film Office markets the region to the film industry. Non-profit, funding has come from the County Hotel Tax. Silence of the Lambs The Deer Hunter Robocop Sudden Death Lorenzo’s Oil Slapshot Dogma

Project Proposal To help create a marketing campaign raising awareness among local Pittsburgher’s of the Film Offices efforts to bring film productions to SWPA.

The Big Idea Partner with Blockbuster, to create a local film section in 20 local Blockbuster video stores, highlighting the films made in the region. Campaign to include Point of Purchase displays, strategic brochure placement, product labeling and radio spots.

Creative Pro bono assistance from graphic designers David Atkins (printCafe) & Harold Behar (Behar-Fingal). Signage, brochure, & stickers.

Point-of-Purchase Signage

Brochure & Sticker The film office had no collateral material for the general public, so we created some. The sticker was designed to be affixed to the video boxes of “movies made here.”

Radio Advertising Broadcast on 5 local stations, including 102.5, 105.9, 96.1, 100.7, and Click here to play spot!

Press Release Since the “Movies Made Here” campaign is a public relations initiative, the group resolved to announce the results of our project to the local media. The result is this press release!

Articles Pittsburgh Business Times - 6/29/00Pittsburgh Post Gazette - 6/22/00

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