Wasabi PR lives to launch our clients’ vision, their message - their very existence - out to the world. Our purpose is to promote our clients’ passion.

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Presentation transcript:

Wasabi PR lives to launch our clients’ vision, their message - their very existence - out to the world. Our purpose is to promote our clients’ passion. We get the word out via any and every medium, and we do it cost effectively.

Partial Client List Non-Profit Clients SOS Children’s Villages – USA – The world’s largest child welfare organization, providing homes to over 52,000 abandoned children in 131 countries, including the United States American Whitewater Southern Appalachian Forest Coalition (18 environmental agencies across six states) Corporate Clients Boeing (Delta IV Rocket) Grabber Industries (Deckmaster) Find Great People International U.S. Department of Energy

Menu Of Services Archival services (photos/videos) Calendar listings Communications plan development Clippings services Daily News editorial beat coverage Editing and writing services Editorial board meetings Fund-raising Intensive media calling Magazine article development Magazine pitching Mailing services Media list development Messaging Online press kits Op-eds (sample letters) Placed advertising Press conferences Press kit development Press release development Public service announcements Radio interview pitching Sponsorship development Television news pitching Television talk show pitching Training

Building Key Relationships We believe in cultivating relationships between the media and you. This is crucial to creating successful campaigns. Our expertise in relationship building allows you to keep the integrity of your message in place. The quality of Wasabi’s conversations and our ability to keep the core of your message consistent with your vision makes our service superior. That’s what you can count on. That’s what’s guaranteed.

Building Relationships with Media Proactive media relationship building is our skill and passion. Wasabi conveys professionalism, creativity, and sparkle to every campaign. While other PR firms simply provide press kits, media advisories, brochure copy and a media report, Wasabi gives you more. We build relationships that last and exceed our clients' expectations. Target: 75 media placements Result: 102 media placements Target: 3,120 media contactsResult: 16,899 media contacts SOS Children’s Village-USA Wasabi obtained 96 media "hits" (placements) in two short months, including front page articles, TV spots, live NPR radio interviews, and Internet article placements. Southern Appalachian Forest Coalition

Building Relationships with Celebrities We have secured or continued to cultivate relationships with several celebrity spokespeople, such as Duchess of York, Rosanne Cash, and Paige Davis. Rosanne Cash, daughter of the late Johnny Cash, spoke about her father's many years of support of SOS Children's Villages and her families desire to continue his legacy with SOS. Sarah Ferguson, The Duchess of York attended a press conference in Manhattan to help SOS Children’s Villages – USA celebrate ten years of service to abandoned and abused children in the United States and in 130 other countries. Celebrity spokesperson, Paige Davis, host of The Learning Channel's hit series, 'Trading Spaces.’

Building Relationships with Corporations Because of the relationship Wasabi cultivated with Business Traveler Magazine, SOS Children’s Villages-USA was named Charity of the Year. This honor includes a free 4-color full page ad worth $20,000, and silent auction proceeds equal to $80,000+. Due to our efforts, Business Traveler has asked for the return of this client year after year, equaling at least $100,000 marketing value, plus exposure to key businesses in America.

How We Produce Extraordinary Results We clarify our client’s message 1 With our resource partners, we make sure all collateral material, logo, and Web site are aligned with that message. 2 3 We take the client’s clarified message and create powerful press kits, including press releases, photos, and background information. 4 We begin to build key media contacts first by mail, FAX, and , and finally, by phone. We are “dial & smile” experts, believing whole-heartedly in the value of the human touch. It is our personal attention that makes the difference when developing successful and productive relationships. 5 Dedicated follow-up ensures coverage. By maintaining relationships with media contacts, we achieve the media coverage that supports the client’s commitments.

Resource Partners Wasabi Resource Partners allow cost-effective expansion. We purposely keep our overhead low and our talent high. You get expert PR campaigns from the best in the business at very competitive prices. Full list at: Purdy Productions is an independent firm offering cost sensitive video in formats that are DV to high definition. Tom Purdy offers a full-line of services from concept development, script writing, studio or field-based production. After 10 years in existence, SOS Children’s Villages – USA was in need of branding : logo development; tagline fine-tuning; and consistency in all collateral material. Wasabi PR and our resource partners helped SOS-USA through this process. Branding & Message Alignment Audio & Video

Why Wasabi? We produce results. Period. Thank you for this opportunity.