Why do a press release? Great Results!. POTENTIAL REACH 200M print circulation 10k newspapers Online versions.

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Presentation transcript:

Why do a press release? Great Results!

POTENTIAL REACH 200M print circulation 10k newspapers Online versions

Search Engine Optimization Increase ranking by being on many sites Anchor texting and hyperlinking Tag key words

Drive More Traffic To Your Sites Rein in more people in your target market Provide links for more information

Multiplatform Readership Reach readers in the formats they prefer Engage multiple constituencies across all platforms

Reach Millions More Americans

New Mobile Apps Subscriptions to specific journalists

New Media People share news from reliable sources Newspapers are in on social media

Video Content Captivating videos change how news is viewed, consumed and help to engage

Cool Infographics Charts and graphs communicate data Engage readers with informative graphics

Reach New Markets Reach people where they live Get deeper market penetration New ways to create value

Build Relationships With Customers Credibility is high in trusted news outlets Correct myths and misinformation Create awareness of your good deeds

Big Data Variety and volume Tangible results Measure behavior

Bottom Line Results Increase sales Increase market share Maximize ROI

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